Pipeline planThe daily budget that lands the month, and the change applied for you
For every campaign, Pacing Console shows the daily budget that spends what is left by month end, next to the daily budget set in the platform. Recommendations list every change worth making, sorted by urgency and dollars: budgets to lower or raise, money to move from campaigns that cannot spend to the ones that convert cheapest, and campaigns above their cost per conversion target. On Pro, accepting a recommendation queues the new daily budget for Google Ads or Microsoft Ads, and your own script applies it on its next run.
Plan: Daily budget to hit and top recommendations: free. Every recommendation with dollar impact and one-click changes: Pro.
Last updated
What it does
- Daily budget to hit: budget left divided by active days left, next to the current platform setting
- The most the platform may spend in one day at that setting (Google Ads allows up to 2x the average daily budget)
- Recommendations sorted by urgency and dollar impact, including spend with no budget
- Campaigns above their cost per conversion target, flagged with the gap
- One-click budget changes for Google Ads and Microsoft Ads, applied by your own script (Pro)
- A change log with who asked, why, and the old and new amounts; shared budgets and preview runs are skipped
How it works
Review
Open Recommendations to see each change, its reason and its dollar impact.
Accept
On Pro, accept a change and the new daily budget is queued for that campaign.
Script applies it
Your Google Ads or Microsoft Ads script applies it on the next hourly run and reports back.
Audit trail
Every change lands in a log with who asked, why, and the old and new amounts.
Who it is for
High-spend accounts
When budgets run to six or seven figures a month, moving money early is worth more than explaining the miss later.
Lean paid media teams
Spend the time on the changes with the biggest dollar impact instead of checking every campaign.
Regulated or audited budgets
Every budget change is logged with who asked for it and why.
Does Pacing Console change my budgets on its own?
No. A change is only queued when someone accepts a recommendation, on Pro, and your own script applies it on its next run.
Which platforms support one-click changes?
Google Ads and Microsoft Ads, through your scripts. LinkedIn budgets are paced and recommended, and changed in LinkedIn.
What about shared budgets?
The script skips shared budgets and preview runs, so only the intended campaign changes.
More features
Hourly cut-to-date pacing
Spend compared with what should be spent by the hour the data was pulled, in your time zone, with weekday schedules.
Month-end spend and conversion forecast
Projected month-end spend and conversions per campaign, platform and account, with a forecast range on Pro.
Flight dates and budget plans
Flight dates, month-by-month budget plans, weekday schedules and cost per conversion targets per campaign.
CRM pipeline by campaign
HubSpot, Salesforce, Pipedrive or any CRM: contacts, MQLs, SQLs, opportunities and customers by campaign, with cost per stage.
Daily pacing email
One morning email with only the campaigns that need a change, and the daily budget that fixes each one.
Client and finance report links
A read-only live report for clients, CFOs and procurement, plus team roles and one-time invite links.
Google, Microsoft and LinkedIn setup
One pre-filled script per platform, LinkedIn sign-in, manager-account coverage and no ad-account access for PlanConversion.
Enterprise and security
Per-user Enterprise from 25 users: a workspace per brand or region, budgets changed only when queued, Canadian hosting, setup and quarterly reviews.
Try Pacing Console free
Free forever, and every new workspace starts with a 30-day Pro trial. No credit card.
