Pipeline planPacing Console vs Optmyzr: a free pacing tool or a full PPC suite
By Hojabr Sattari. Updated .
Pick Pacing Console if what you need is budget pacing: free forever, hourly cut-to-date pace for Google Ads, Microsoft Ads and LinkedIn Ads, month-end forecasts, CRM pipeline by campaign and one flat Pro price of $49 per workspace a month, with 10 users included, whatever you spend. Pick Optmyzr if you want a full PPC optimization suite with automated budget rules, Slack or Teams alerts and more platforms, and you are comfortable with spend-based pricing: Optmyzr lists plans from $209 a month, with Essentials for up to $150K a month in ad spend and Premium for up to $500K.
At a glance
| Criterion | Pacing Console | Optmyzr |
|---|---|---|
| Built for | Budget pacing, forecasts and pipeline by campaign | A full PPC management suite: optimization, rules, reporting and budget management |
| Price | Free forever for up to 3 users; Pro $49 per workspace per month with 10 users, then $5 per extra user; Enterprise $20 per user per month, billed annually, from 25 users | From $209 a month, tiered by monthly ad spend; Essentials up to $150K spend and 25 accounts ($5 per extra account), Premium up to $500K, Enterprise custom; overage charged per extra $1,000 of spend; 30% off prepaid annually |
| Does price grow with spend? | No | Yes |
| Trial | 30-day Pro trial on every workspace, no credit card | 14 days, no credit card |
| Platforms | Google Ads, Microsoft Ads, LinkedIn Ads | Google Ads, Microsoft Ads, Amazon Ads, Yahoo! Japan Ads, Meta Ads and LinkedIn Ads (billing FAQ); the budget management page names Google Ads and Microsoft Ads |
| Pacing | Hourly, cut-to-date to the pull hour, weekday schedules, flight dates | Monitor budget pacing throughout the month |
| Forecast | Month-end spend, conversions and cost per conversion; seven-day range on Pro | Month-end or quarter-end spend projections from account history, seasonality and recent budget changes |
| Alerts | Daily email with the budget to set | Email, Slack or Microsoft Teams |
| Budget changes | Recommendations applied in one click by your own script (Pro), with a change log | Rules that change budgets automatically; pause campaigns when monthly budgets are hit and re-enable next month |
| CRM pipeline by campaign | HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API (Pro) | Not listed on the budget management page |
| Client or finance view | Read-only live report link, free | Reporting in every plan; full reporting on Premium |
Where Pacing Console wins
- Pacing is free forever, at any spend
- One flat Pro price, $49 per workspace a month with 10 users included, that does not grow with ad spend or account count
- Pace judged at the exact hour the data was pulled, with weekday schedules and flight dates
- Contacts, MQLs, SQLs, opportunities and cost per stage by campaign from HubSpot, Salesforce, Pipedrive or any CRM
- Scripts run inside your accounts, so no third party gets access to your ad accounts
- A free read-only report link for clients and finance
Where Optmyzr wins
- A full optimization suite beyond budgets: rules, audits, bidding and reporting tools
- Automated budget rules, and automatic pausing when a monthly budget is hit with re-enabling the next month
- Alerts in Slack and Microsoft Teams as well as email
- Quarter-end projections that use seasonality and account history
- More platforms, including Amazon Ads, Meta Ads and Yahoo! Japan Ads
What pacing costs as spend grows
Optmyzr prices by ad spend under management: its billing FAQ puts Essentials at up to $150K a month and Premium at up to $500K, with overage charged per extra $1,000. Pacing Console Pro is $49 per workspace a month at $20K or $2M of spend, and pacing itself stays free. If you need Optmyzr’s optimization tools, the comparison is not like for like; if you mainly need pacing, forecasts and pipeline by campaign, it is.
How to switch from Optmyzr
- Create a free Pacing Console workspace; every workspace starts with a 30-day Pro trial.
- Paste the pre-filled script into Google Ads and Microsoft Ads (one per manager account) and schedule it hourly; connect LinkedIn.
- Copy each campaign’s monthly budget from your current budget setup, and add flight dates and weekday schedules where they apply.
- Run both tools side by side for one month and compare pace and month-end forecasts.
- Connect your CRM on Pro to see pipeline by campaign, then decide whether you still need the rest of the suite.
How we checked
Every fact about Optmyzr on this page comes from Optmyzr’s own public pricing, product and help pages, checked on November 2, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Optmyzr before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- Budget pacing and forecasts are the job, not a full optimization suite
- You run LinkedIn Ads alongside Google and Microsoft and want them in one hourly view
- Leadership asks for spend next to pipeline by campaign
- You do not want the tool’s price to rise with your media budget
Choose Optmyzr when
- You want one suite for bidding, audits, rules, reporting and budgets
- You want campaigns paused automatically at the monthly cap
- You manage Amazon Ads or Yahoo! Japan Ads
- Your team works in Slack or Microsoft Teams and wants alerts there
Frequently asked questions
Is Pacing Console an Optmyzr alternative?
For budget pacing, forecasts and pipeline by campaign, yes. For bid management, audits and automated optimization rules, Optmyzr is a broader suite.
How much does Optmyzr cost?
Optmyzr lists plans from $209 a month, priced by monthly ad spend: Essentials up to $150K, Premium up to $500K and Enterprise above, with overage per extra $1,000 of spend and 30% off when prepaid annually, according to its pages checked in November 2026.
Does Pacing Console change budgets automatically?
Not on its own. On Pro you accept a recommendation and your own Google Ads or Microsoft Ads script applies it on its next run, with every change logged.
Can I use both?
Yes. Pacing is free, so some teams keep a suite for optimization and use Pacing Console for hourly pace, LinkedIn and pipeline by campaign.
Sources
Competitor pages checked on .
- Optmyzr budget management (www.optmyzr.com/solutions/budget-management)
- Optmyzr pricing (www.optmyzr.com/pricing)
- Optmyzr subscription and billing FAQs (help.optmyzr.com/en/articles/11503422-subscription-overages-and-billing-faqs)
- Optmyzr vs TrueClicks (Optmyzr starting price) (www.optmyzr.com/compare/optmyzr-vs-trueclicks)
