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Your pacing table, cut the way you need it and exported anywhere

In short

Pacing Console lets you sort the campaign table by budget, spend, pace, projected spend or cost per conversion, filter it by platform, client, ad account and status, choose the columns and switch to a compact view. Save that setup as a view for yourself or share it with the workspace. To take the numbers out, download a CSV that keeps your filters and sort, or paste one IMPORTDATA formula into a Google Sheet and the sheet refreshes on its own about every hour.

All of this is on every plan, including the free first month.

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Plan: Every plan, including the free first month.

Pacing Console at a glance

What it is
A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
Platforms
Google Ads, Microsoft Ads and LinkedIn Ads
CRM
HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
Pipeline and revenue
Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
1 month free
First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
Pro
$49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
Enterprise
$1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
With Link Console
Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
Start and sign-in
First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Pacing Console

What it does

  • Sort by budget, spend, pace, projected spend, gap to budget, daily budget to hit, conversions, cost per conversion, status or oldest data
  • Filters by platform, client, ad account (grouped by platform), status and a campaign or account search
  • A column chooser and a compact view with tighter rows for long campaign lists
  • Saved views that keep filters, sort and columns, personal or shared with everyone in the workspace
  • CSV download of the campaigns shown or all campaigns, opening in Excel, Numbers or Google Sheets, plus a one-click copy into a new Google Sheet
  • A live Google Sheet: one IMPORTDATA formula with a private address that refreshes about every hour, and also works in Excel with Data, From web
  • Owners and editors can replace the live sheet address or turn it off at any time; sheets on the old address stop updating
Saved views, CSV export and live Google Sheets

How it works

  1. Cut the table

    Pick a platform, client or ad account, sort by the column that matters and hide the columns you do not need.

  2. Save the view

    Give it a name such as “Over budget, LinkedIn” and keep it for yourself or share it with the workspace.

  3. Export or link a sheet

    Download a CSV of what is on screen, or create the live sheet address and paste the formula into cell A1 of any Google Sheet.

Pacing Console

Who it is for

Agencies

Filter to one client or one ad account under a manager account in a click, and save a view for each account lead.

Finance and FP&A

A Google Sheet that pulls this month’s budget, spend, projection and pace every hour, ready for your own formulas.

Paid media teams

Shared views such as “Underpacing” or “Above target cost per conversion” so everyone checks the same list.

FAQ

Common questions

All features and pricing

How do I export Google Ads pacing to Google Sheets?

Open Export in Pacing Console and create the live sheet address, then paste the IMPORTDATA formula it gives you into cell A1 of a Google Sheet. The sheet lists this month’s campaigns from Google Ads, Microsoft Ads and LinkedIn Ads with budget, spend, expected spend, pace, projected spend, daily budget to hit, conversions and cost per conversion, and refreshes about every hour.

What does the CSV export include?

Campaign, platform, client, account, schedule, budget, spend, expected spend, pace, projected spend, projected versus budget, daily budget to hit, daily budget set, conversions, cost per conversion, forecast conversions, target cost per acquisition, status and when the data was last updated. You can export the campaigns shown with your filters and sort, or all campaigns.

Who can see a shared view?

Everyone in the workspace sees shared views under Team views. Personal views are visible only to the person who saved them. Owners can delete a shared view.

Is the live sheet address the same as the client report link?

No. It is a separate private address for the sheet only. Anyone with it can read this month’s pacing, so share the sheet rather than the formula, and replace the address if it leaks.

Is export included in the free first month?

Yes. Sorting, filters, columns, saved views, CSV export and the live Google Sheet are on every plan, including the free first month.

Pacing Console

More features

All features and pricing

Hourly cut-to-date pacing

Spend compared with what should be spent by the hour the data was pulled, in your time zone, with weekday schedules.

Month-end spend and conversion forecast

Projected month-end spend and conversions per campaign, platform and account, with a forecast range on Pro.

Budget recommendations and one-click changes

The daily budget that lands each campaign, recommendations with dollar impact, and changes applied from the console.

Flight dates and budget plans

Flight dates, month-by-month budget plans, weekday schedules and cost per conversion targets per campaign.

CRM pipeline by campaign

HubSpot, Salesforce, Pipedrive or any CRM: contacts, MQLs, SQLs, opportunities and customers by campaign, with cost per stage.

Pipeline and revenue reporting

Enterprise: opportunities, pipeline value, won revenue, win rate, pipeline-to-spend, ROAS and CAC for every campaign, from your CRM.

Daily pacing email

One morning email with only the campaigns that need a change, and the daily budget that fixes each one.

Client and finance report links

A read-only live report for clients, CFOs and procurement, plus team roles and one-time invite links.

Google, Microsoft and LinkedIn setup

One pre-filled script per platform, LinkedIn sign-in, manager-account coverage and no ad-account access for PlanConversion.

Performance vs prior period and last year

Pro: spend, conversions and cost per conversion by channel and campaign, against the prior period and the same period last year.

Budget guardrails and approvals

Enterprise: approvals above your threshold, hourly guardrails, budget groups with purchase orders, an audit log and finance exports.

Enterprise and security

Enterprise from $1,500 USD a month with 10 users included: pipeline and revenue by campaign from your CRM, budgets read from your ad platforms, POs, approvals, guardrails, audit log, finance exports, Canadian hosting and setup.

How it compares

Try Pacing Console free for a month

Every new workspace gets its first month free, up to 3 users, no credit card. Then Pro at $49 USD per workspace a month.

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