Pipeline planPacing Console vs Supermetrics: a pacing tool or a connector and a template
By Hojabr Sattari. Updated .
Supermetrics is a marketing data connector: it moves Google Ads, Microsoft Ads, LinkedIn Ads and many other sources into Google Sheets, Looker Studio, Excel or Power BI, and offers free budget pacing templates you fill with that data, from $55 a month ($44 billed yearly) for one user and 3 sources. Pacing Console is a ready-made pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads, free for up to 3 users, with Pro at $49 per workspace a month for 10 users, one-click budget changes and CRM pipeline by campaign. Pick Supermetrics if you need data from many channels in your own reports; pick Pacing Console if the job is landing campaign budgets without building anything.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API, for pipeline by campaign (Pro)
- Free plan
- Pacing free forever at any spend, for up to 3 users
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $20 USD per user a month, billed annually, from 25 users
- With Link Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial and sign-in
- 30-day Pro trial, no credit card; Google or Microsoft sign-in
At a glance
| Criterion | Pacing Console | Supermetrics |
|---|---|---|
| What it is | A budget pacing tool with its own board, forecasts and recommendations | A data connector that pulls marketing data into Google Sheets, Looker Studio, Excel, Power BI and AI assistants |
| Price | Free for up to 3 users at any spend; Pro $49 per workspace a month or $490 a year, 10 users included, then $5 per extra user; Enterprise $20 per user a month, billed annually, from 25 users | Starter $55 a month ($44 billed yearly): 3 data sources, 3 accounts per source, 1 user; Growth $222 ($177): 6 sources, 7 accounts per source, 2 users; Enterprise by quote |
| Trial | 30-day Pro trial, no credit card | 14-day free trial, no credit card |
| Pacing | Built in: hourly cut-to-date pace per campaign, weekday schedules, flight dates | Free Google Sheets templates that compare campaign or channel spend with a monthly budget |
| Platforms | Google Ads, Microsoft Ads, LinkedIn Ads | Many sources; its channel-level pacing template lists Facebook, LinkedIn, Google Ads, Microsoft Advertising and TikTok |
| Refresh | Hourly | Scheduled refreshes hourly, daily, weekly or monthly |
| Alerts | Daily email with only the off-pace campaigns and the budget to set | Scheduled report emails daily, weekly or monthly, and conditional emails when a chosen cell has a value |
| Forecast and recommendations | Month-end spend, conversions and cost per conversion; the daily budget that lands each campaign | Whatever you build in the sheet or dashboard |
| Budget changes | One-click changes applied by your own script (Pro), logged | Not a budget management tool; changes are made in each platform |
| CRM pipeline by campaign | HubSpot, Salesforce, Pipedrive or any CRM (Pro) | Possible if you connect a CRM source and build the report |
Where Pacing Console wins
- Nothing to build: the pacing board, forecasts and daily budget to hit work as soon as data arrives
- Pro covers 10 users for $49 a month; Supermetrics Starter is $55 a month for one user
- Pace judged at the exact hour of the pull, with weekday schedules and flight dates
- Recommendations ranked by dollar impact, and one-click budget changes on Pro
- CRM lifecycle stages by campaign without building joins
Where Supermetrics wins
- Far more data sources and destinations, including Looker Studio, Excel and Power BI, plus BigQuery and Snowflake on Enterprise
- Meta, TikTok and other channels in the same pacing template
- Full control of the report: any layout, metric or calculation
- Data for every kind of reporting, not only pacing, from one subscription
- SSO listed on every plan on its pricing page
Connector plus template, or a pacing tool
Supermetrics publishes free Google Sheets budget pacing templates, at campaign and channel level, that compare spend with a monthly budget. They run on Supermetrics data, so pacing Google Ads, Microsoft Ads and LinkedIn Ads means at least the Starter plan, $55 a month or $44 billed yearly, which covers 3 sources and one user. You then own the sheet: the formulas, the forecast and who gets told when a campaign drifts. Pacing Console Pro is $49 per workspace a month with 10 users, and pacing is free for up to 3 users. If you already pay for Supermetrics for reporting, the templates are a sensible add-on; if pacing is the only job, a pacing tool is less work.
How to switch from Supermetrics
- Create a free Pacing Console workspace; it starts with a 30-day Pro trial, no credit card.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
- Copy monthly budgets from your pacing template into each campaign, with flight dates and weekday schedules.
- Compare a month side by side, then decide which tabs of the template you still need.
- Keep Supermetrics for cross-channel reporting, and send finance the Pacing Console report link for budget status.
How we checked
Every fact about Supermetrics on this page comes from Supermetrics’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Supermetrics before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- Landing campaign budgets is the job, not building reports
- Several people pace Google Ads, Microsoft Ads and LinkedIn Ads together
- You want budget changes applied and logged from one place
- You need pipeline by campaign next to spend
Choose Supermetrics when
- You need many channels in your own Sheets, Looker Studio or Power BI reports
- You pace Meta or TikTok in the same view
- You already pay for Supermetrics and want pacing as one more tab
Frequently asked questions
Is Pacing Console a Supermetrics alternative?
Only for budget pacing. Supermetrics moves data into the reporting tools you choose; Pacing Console is a pacing tool with its own board. Many teams would use Supermetrics for reports and Pacing Console for budgets.
How much does Supermetrics cost?
Its pricing page lists Starter at $55 a month or $44 billed yearly (3 sources, 3 accounts per source, 1 user), Growth at $222 or $177 (6 sources, 7 accounts per source, 2 users) and Enterprise by quote, with a 14-day free trial.
Does Supermetrics have a budget pacing template?
Yes. It publishes free Google Sheets templates at campaign and channel level that compare spend with a monthly budget. You fill them through the Supermetrics sidebar and maintain them yourself.
How often does each one refresh?
Supermetrics can refresh a sheet hourly, daily, weekly or monthly. Pacing Console pulls Google Ads, Microsoft Ads and LinkedIn Ads every hour.
Sources
Competitor pages checked on .
- Supermetrics pricing (supermetrics.com/pricing?sort=most-popular)
- Supermetrics: Google Ads to Google Sheets (supermetrics.com/connect/google-ads-to-google-sheets)
- Supermetrics: Google Sheets auto updates and emails (supermetrics.com/blog/google-sheets-auto-updates-and-emails)
- Supermetrics: campaign-level budget pacing template (supermetrics.com/template-gallery/google-sheets-budget-pacing-campaign-level)