Pipeline planThe best Shape.io alternatives in 2026, from hands-on pacing to full automation
By Hojabr Sattari. Updated .
Shape, part of NinjaCat since 2022, automates daily budgets for agencies but lists no prices in its help center. For transparent pacing, Pacing Console paces Google Ads, Microsoft Ads and LinkedIn Ads by the hour for free at any spend, with Pro at $49 per workspace a month, and TrueClicks is free up to $50K a month of spend; for automation closer to CruiseControl, Optmyzr (from $209 a month) and Adalysis (from $149) can pause or reset budgets for you. Opteo (from $129) and Adzooma (free plan) add pacing alerts to optimization tools; we make Pacing Console, so read the ranking with that in mind.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API, for pipeline by campaign (Pro)
- Free plan
- Pacing free forever at any spend, for up to 3 users
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $20 USD per user a month, billed annually, from 25 users
- With Link Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial and sign-in
- 30-day Pro trial, no credit card; Google or Microsoft sign-in
At a glance
| Tool | Best for | Starting price (USD) |
|---|---|---|
| 1. Pacing Console | Teams that want a person to approve every budget change, with hourly campaign pace and published prices | Free up to 3 users at any spend; Pro $49 per workspace a month ($490 a year) with 10 users |
| 2. Optmyzr | Agencies that want automated budget actions across search and social inside a full PPC suite | From $209 a month, tiered by ad spend |
| 3. Adalysis | Google Ads and Microsoft Ads teams that want daily budgets recalculated automatically within guardrails | From $149 a month, scaled by ad spend |
| 4. TrueClicks | Agencies under $50K a month of spend that want free budget monitoring | Free up to $50K spend; $249 a month at $100K, $899 at $1M |
| 5. Opteo | Teams that want account-level pacing alerts and an optional pause, across search and social | Basic $129 a month (10 accounts, $25K spend); Professional $249; Agency $499 |
| 6. Adzooma | Freelancers and small teams that want free audits and budget tracking for Google, Microsoft and Meta | Free forever plan; Silver and Gold prices not listed on the pages we checked |
The tools, ranked by fit
1. Pacing ConsoleOur product
Best for: Teams that want a person to approve every budget change, with hourly campaign pace and published prices
Starting price: Free up to 3 users at any spend; Pro $49 per workspace a month ($490 a year) with 10 users
Strengths
- Hourly pace for Google Ads, Microsoft Ads and LinkedIn Ads
- Changes applied only when you accept them, each one logged with who asked and why
- Month-end spend and conversion forecasts
- CRM pipeline by campaign and a free read-only report link
Limits
- No automatic budget changes or pausing
- No Meta, TikTok or Pinterest
2. Optmyzr
Best for: Agencies that want automated budget actions across search and social inside a full PPC suite
Starting price: From $209 a month, tiered by ad spend
Strengths
- Budget alerts at 50%, 75%, 90% and 100% of target, by email or Slack
- Automatic pause near the target and re-enable at the next cycle, including for Meta and LinkedIn
- Budget groups that combine campaigns across accounts and platforms
Limits
- Price grows with spend: Essentials up to $150K a month, Premium up to $500K
- More suite than needed if pacing is the only job
3. Adalysis
Best for: Google Ads and Microsoft Ads teams that want daily budgets recalculated automatically within guardrails
Starting price: From $149 a month, scaled by ad spend
Strengths
- Auto manage with a maximum change per adjustment, update days and minimum or maximum budgets
- Daily stop checks spend twice an hour and pauses campaigns over their daily budget
- Unlimited accounts and users
Limits
- No social platforms: Google Ads and Microsoft Ads only
- Pacing uses spend up to yesterday
4. TrueClicks
Best for: Agencies under $50K a month of spend that want free budget monitoring
Starting price: Free up to $50K spend; $249 a month at $100K, $899 at $1M
Strengths
- Unlimited users and Google Ads and Microsoft Ads accounts on every plan
- 30-day trial at every spend level
- Integrations with Google Sheets, Looker Studio, Microsoft Teams and Slack
Limits
- The free plan has a hard limit of $50K a month
- Price grows with spend above that
5. Opteo
Best for: Teams that want account-level pacing alerts and an optional pause, across search and social
Starting price: Basic $129 a month (10 accounts, $25K spend); Professional $249; Agency $499
Strengths
- Monthly targets per account, with email or Slack alerts when projected to over- or underspend
- Optional automatic pause when an account hits its target
- Linked accounts for Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and TikTok Ads
Limits
- Paces a target per ad account, not per campaign
- Plans capped by number of accounts and monthly spend
6. Adzooma
Best for: Freelancers and small teams that want free audits and budget tracking for Google, Microsoft and Meta
Starting price: Free forever plan; Silver and Gold prices not listed on the pages we checked
Strengths
- Free forever plan, no credit card
- Budget tracking across platforms, with pacing and overspend alerts by email or Slack
- Unlimited ad accounts on all plans
Limits
- No automatic budget changes; you apply recommendations
- LinkedIn Ads not named on its pages
How we ranked
We ranked tools by fit for a B2B team or agency moving off Shape that runs Google Ads, Microsoft Ads and LinkedIn Ads and wants to land each campaign on its budget, then by price transparency. Agencies that depend on fully automatic budget changes across Meta and other social platforms would rank Optmyzr and Adalysis higher, so each entry says who it is best for.
Every fact about a tool comes from its own public pricing, product or help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day. PlanConversion makes Pacing Console.
Frequently asked questions
Is Shape.io still available?
Shape’s help center is online, and NinjaCat announced in August 2022 that Shape.io is part of NinjaCat. Its pricing FAQ describes tiers by monthly tracked spend without listing prices.
Which Shape alternative automates budgets like CruiseControl?
Adalysis recalculates daily budgets every day within guardrails you set, and Optmyzr can pause campaigns near a target and re-enable them at the next cycle. Opteo can pause an account at its target. Pacing Console and Adzooma leave every change to a person.
Which Shape alternatives publish prices?
Pacing Console (free; Pro $49 per workspace a month), TrueClicks (free up to $50K of spend, then from $249 a month), Opteo (from $129) and Adalysis (from $149) publish prices. Optmyzr lists a starting price of $209 a month.
Which alternatives cover social platforms?
Optmyzr manages Meta and LinkedIn budgets, Opteo links Meta, LinkedIn and TikTok accounts, and Adzooma covers Meta. Pacing Console covers LinkedIn Ads alongside Google Ads and Microsoft Ads.
Sources
Competitor pages checked on .
- Optmyzr pricing (www.optmyzr.com/compare/optmyzr-vs-trueclicks)
- Adalysis pricing (adalysis.com/pricing)
- TrueClicks pricing (www.trueclicks.com/pricing)
- Opteo pricing (opteo.com/pricing)
- Adzooma pricing (knowledgebase.adzooma.com/en/article/pricing-and-packages)
- NinjaCat: acquisition of Shape.io (www.ninjacat.io/blog/new-acquisition-helps-shape-the-future-of-ninjacat)
- Shape help: CruiseControl (help.shape.io/en/articles/10159374-cruisecontrol-frequently-asked-questions)
- Optmyzr subscription, overages and billing FAQs (help.optmyzr.com/en/articles/11503422-subscription-overages-and-billing-faqs)
- Optmyzr help: setting up budget alerts (help.optmyzr.com/en/articles/15919992-setting-up-your-budget-alerts)
- Optmyzr help: budget tools and alerts for Meta and LinkedIn (help.optmyzr.com/en/articles/13157333-list-of-budget-management-tools-and-alerts-for-meta-linkedin)
- Adalysis help: auto manage (docs.adalysis.com/tools/budget/auto-manage)
- Adalysis help: budget pacing (docs.adalysis.com/tools/budget/pacing)
- Opteo help: budget pacing (opteo.com/docs/en/articles/111783-budget-pacing)
- Opteo help: linked accounts (opteo.com/docs/en/articles/823760-link-unlink-accounts-to-your-account-centre)
- Adzooma home page (adzooma.com)
- Adzooma: Google Ads optimisation (adzooma.com/google-ads-optimisation)
