Pipeline planThe best campaign naming convention tools in 2026, and who each one is for
By Hojabr Sattari. Updated .
For B2B teams on Google Ads, Microsoft Ads and LinkedIn Ads, Link Console defines the convention, builds compliant names and audits live names with suggested fixes, free to start and $49 per workspace a month on Pro. Global enterprises that need one taxonomy across many brands and data tools look at Accutics or Claravine (both sold through sales), teams launching paid social at volume use AdManage’s naming templates at launch, and a shared spreadsheet still works for a single owner. We make Link Console, so read our ranking with that in mind.
Link Console at a glance
- What it is
- A UTM link builder from PlanConversion that applies naming rules as people type, with short links, QR codes and a shared link history
- Checks
- Live Google Ads and Microsoft Ads URLs (hourly, read only, Pro); GA4 exports; HubSpot, Salesforce and Pipedrive (Pro)
- Free plan
- Free forever for up to 3 users: naming rules, approved values, approvals, 5 templates, 100 short links a month
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $12 USD per user a month, billed annually, from 25 users
- With Pacing Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial
- 30-day Pro trial on every new workspace, no credit card
- Sign-in and extension
- Google or Microsoft sign-in; Chrome extension in the Chrome Web Store
At a glance
| Tool | Best for | Starting price |
|---|---|---|
| 1. Link Console | B2B teams and agencies on Google Ads, Microsoft Ads and LinkedIn Ads | Free up to 3 users; Pro $49 per workspace a month ($490 a year) with 10 users |
| 2. Accutics | Enterprises standardizing naming, metadata and tracking across markets | Not published; demo request |
| 3. Claravine | Global enterprises governing campaign and content metadata | Not published; Essential, Premium and Premium Plus through sales |
| 4. AdManage | Teams launching paid social ads at volume that want names applied at launch | From £199.99 a month for 1 ad account (GBP) |
| 5. Shared spreadsheet template | One owner naming a handful of campaigns a month | No extra license with Google Sheets or Excel |
The tools, ranked by fit
1. Link ConsoleOur product
Best for: B2B teams and agencies on Google Ads, Microsoft Ads and LinkedIn Ads
Starting price: Free up to 3 users; Pro $49 per workspace a month ($490 a year) with 10 users
Strengths
- A convention per level, with parts, approved values, case and separator
- Name builder and the first 10 audit results free
- Audit of live names with suggested fixes and a CSV fix list (Pro)
- Many teams reuse the same values as their UTM naming rules
Limits
- The audit covers Google Ads, Microsoft Ads and LinkedIn Ads, not Meta or TikTok
- Reads names only; renaming happens in the ad platform
2. Accutics
Best for: Enterprises standardizing naming, metadata and tracking across markets
Starting price: Not published; demo request
Strengths
- Naming convention settings in Validate
- Context-aware rules for brands, regions and teams
- Notifications when validation fails, with exports for correction
Limits
- No published prices
- Setup goes through a demo and sales
3. Claravine
Best for: Global enterprises governing campaign and content metadata
Starting price: Not published; Essential, Premium and Premium Plus through sales
Strengths
- Unlimited users on every tier
- SSO and MFA on every tier
- Inbound ad platform connectors on Premium, bi-directional on Premium Plus
Limits
- No published prices
- More platform than a team needs if the problem is names and UTMs
4. AdManage
Best for: Teams launching paid social ads at volume that want names applied at launch
Starting price: From £199.99 a month for 1 ad account (GBP)
Strengths
- Naming templates with dynamic tokens such as date, file name and creator
- UTMs applied to every ad in a launch
- 15 channels, including Meta, TikTok and Google Ads
Limits
- No free plan
- Names new ads at launch; the pages we checked do not describe auditing existing names
5. Shared spreadsheet template
Best for: One owner naming a handful of campaigns a month
Starting price: No extra license with Google Sheets or Excel
Strengths
- Everyone already has it
- Dropdowns from a range can reject values that are not on a list
- Formulas can join name parts in order
Limits
- Nothing stops a campaign from being named by hand in the ad platform
- No check of names already live
How we ranked
We ranked tools by fit for a mid-sized or enterprise B2B marketing team whose campaigns run mainly on Google Ads, Microsoft Ads and LinkedIn Ads, then by price transparency and time to set up. A paid social team or a global multi-brand enterprise would rank them differently, so each entry says who it is best for.
Every fact about a competitor comes from its own public pricing, product or help pages, checked on November 3, 2026, and listed under Sources. Prices are as published that day, in USD except AdManage, which publishes in GBP. PlanConversion makes Link Console.
Frequently asked questions
What is a campaign naming convention?
A fixed order of parts, such as region, channel, funnel stage, type, product and start month, joined by one separator, so every campaign name can be grouped in reports without lookup tables.
Which tools audit live campaign names?
Link Console audits live campaign names in Google Ads, Microsoft Ads and LinkedIn Ads and suggests fixes. Accutics Validate checks campaign names from the point of creation. AdManage applies names when ads are launched.
Is there a free campaign naming convention tool?
Link Console’s convention, name builder and first 10 audit results are free on every plan. A shared spreadsheet costs nothing extra but enforces nothing in the ad platform.
Should campaign names and UTMs use the same values?
Usually yes. Reusing the same approved values for channel, region and campaign in names and UTMs lets reports join ad platform data with GA4 and CRM data. In Link Console, many teams reuse the same values in both.
Sources
Competitor pages checked on .
- Accutics pricing (www.accutics.com)
- Claravine pricing (www.claravine.com/pricing)
- AdManage pricing (admanage.ai/pricing)
- Shared spreadsheet template pricing (support.google.com/docs/answer/186103?hl=en&co=GENIE.Platform%3DDesktop)
- AdManage: Facebook ad naming convention (admanage.ai/blog/facebook-ad-naming-convention)
- Accutics Validation (www.accutics.com/platform/validation)
