Pipeline planLink Console vs Rebrandly: UTM governance first, or branded links first
By Hojabr Sattari. Updated .
Rebrandly is a branded link platform: short links on your own domains, QR codes, link galleries, 50+ integrations and, on Enterprise, SSO (SAML) with SCIM. Link Console is a UTM builder with governance that includes short links and QR codes. Pick Rebrandly if branded short links at volume, deep linking or its integrations are the job; pick Link Console if clean attribution is the job: naming rules and approvals on the free plan, unlimited short links on Pro for $49 per workspace a month with 10 users, and checks of live Google Ads and Microsoft Ads URLs.
Link Console at a glance
- What it is
- A UTM link builder from PlanConversion that applies naming rules as people type, with short links, QR codes and a shared link history
- Checks
- Live Google Ads and Microsoft Ads URLs (hourly, read only, Pro); GA4 exports; HubSpot, Salesforce and Pipedrive (Pro)
- Free plan
- Free forever for up to 3 users: naming rules, approved values, approvals, 5 templates, 100 short links a month
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $12 USD per user a month, billed annually, from 25 users
- With Pacing Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial
- 30-day Pro trial on every new workspace, no credit card
- Sign-in and extension
- Google or Microsoft sign-in; Chrome extension coming soon to the Chrome Web Store
At a glance
| Criterion | Link Console | Rebrandly |
|---|---|---|
| Built for | UTM governance, with short links and QR codes included | Branded short links, QR codes and link management |
| Free plan | Free forever: builder, naming rules, approved values, approvals, unlimited links, 100 short links a month, 5 templates, up to 3 users | Free: 10 links and 10 QR codes a month (QR codes watermarked), 1 custom domain |
| Paid plans (USD) | Pro $49 per workspace a month or $490 a year, 10 users included, then $5 per extra user; Enterprise $12 per user a month, billed annually, from 25 users | Essentials, Professional and Growth, from $8 a month on the pricing page; savings of up to 31% on annual billing; Enterprise custom |
| Trial | 30-day Pro trial, no credit card | Free trial on Essentials, Professional and Growth |
| Short links a month | 100 free; unlimited on Pro | Essentials 250, Professional 1,500, Growth 3,500 |
| Custom domains | Branded short domain on Pro | Essentials 2, Professional 3, Growth 10 |
| Teammates | Free: up to 3; Pro: 10 included, then $5 per extra user | Professional 2, Growth 5 |
| UTM rules | Naming rules, approved values, locked and required parameters and an approval flow on every plan | UTM presets with approved values, defaults and hidden parameters; the pricing page does not say which plan includes them |
| API and integrations | REST API and webhooks for Zapier and Make (Pro) | REST API with webhooks and a Python SDK; 50+ app integrations |
| Live ad URL audit | Google Ads and Microsoft Ads, hourly, read only (Pro) | Not listed |
| Single sign-on | Google or Microsoft sign-in | SSO (SAML) and SCIM provisioning on Enterprise |
Where Link Console wins
- Naming rules, approved values and an approval flow on the free plan, so agencies cannot invent new sources
- Unlimited short links on Pro at $49 per workspace a month; Rebrandly caps links per month on every plan, from 250 on Essentials to 3,500 on Growth
- 10 users included on Pro; Rebrandly lists 2 teammates on Professional and 5 on Growth
- An hourly, read-only audit of live Google Ads and Microsoft Ads URLs
- A daily link health monitor and GA4 or CRM checks that size the traffic and pipeline on off-convention values
Where Rebrandly wins
- A dedicated branded link platform: more custom domains (10 on Growth), link galleries, link tags and password-protected links
- SSO (SAML) and SCIM provisioning on Enterprise; Link Console has Google and Microsoft sign-in, not SAML
- A REST API with webhooks and a Python SDK, and 50+ app integrations across social, SMS, automation and CRM tools
- Five roles, including a Reviewer role that can view links and stats and leave notes without editing
- Conversion tracking and city and country audience data on Professional and up, and mobile deep linking on Growth
How to switch from Rebrandly
- Create a free Link Console workspace (Google or Microsoft sign-in) and set your separator, lowercase and required parameters; the workspace starts with a 30-day Pro trial.
- Export your Rebrandly links and their destination URLs as a CSV.
- Upload the destinations to the spreadsheet import and check to see which UTM values break your convention, then download the fixed version.
- Turn the cleaned source and medium lists into approved values and recreate your presets as templates.
- Keep Rebrandly while its short links are still printed or shared, because they redirect through Rebrandly; create new short links in Link Console.
How we checked
Every fact about Rebrandly on this page comes from Rebrandly’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Rebrandly before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Link Console when
- The problem is inconsistent UTMs in GA4 and the CRM, not link branding
- Several people and agencies build links and need the same rules
- You run Google Ads or Microsoft Ads and want live URLs checked
- You want unlimited short links without a monthly cap
Choose Rebrandly when
- Branded short links on several domains are the main job
- You need SAML SSO and SCIM provisioning today
- You rely on its integrations with social, SMS or automation tools, or on mobile deep linking
Frequently asked questions
Is Link Console a Rebrandly alternative?
For teams whose main need is clean UTMs with short links and QR codes, yes. For teams whose main need is branded short links on many domains, SAML SSO or deep linking, Rebrandly fits better.
Which has more short links for the price?
Link Console Pro has unlimited short links for $49 per workspace a month. Rebrandly lists 250 links a month on Essentials, 1,500 on Professional and 3,500 on Growth.
Does Rebrandly have UTM presets?
Yes. Rebrandly describes UTM presets with approved values, defaults and hidden parameters set at the workspace level. Its pricing page does not say which plan includes them.
Sources
Competitor pages checked on .
- Rebrandly pricing (www.rebrandly.com/pricing)
- Rebrandly vs Short.io (Rebrandly’s description of its UTM presets, API, integrations and roles) (www.rebrandly.com/blog/rebrandly-vs-shortio)
