Link Console vs Terminus: per-workspace pricing or per-seat governance
By Hojabr Sattari. Updated .
Terminus (terminusapp.com, not the ABM company) is a UTM and campaign governance tool with fields, taxonomies, picklists, validation rules and, on Business, approval workflows and automated picklists, priced per seat (Professional $40 a month with 1 user and $20 per extra seat, Business $200 a month). Link Console puts naming rules, approved values and approvals on the free plan and prices Pro per workspace: $49 a month with 10 users. Pick Terminus for conditional picklists, scoped workspaces or SSO; pick Link Console for a team of 10 on one flat price with live ad URL checks.
Link Console at a glance
- What it is
- A UTM link builder from PlanConversion that applies naming rules as people type, with short links, QR codes and a shared link history
- Checks
- Live Google Ads and Microsoft Ads URLs (hourly, read only, Pro); GA4 exports; HubSpot, Salesforce and Pipedrive (Pro)
- Free plan
- Free forever for up to 3 users: naming rules, approved values, approvals, 5 templates, 100 short links a month
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $12 USD per user a month, billed annually, from 25 users
- With Pacing Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial
- 30-day Pro trial on every new workspace, no credit card
- Sign-in and extension
- Google or Microsoft sign-in; Chrome extension coming soon to the Chrome Web Store
At a glance
| Criterion | Link Console | Terminus |
|---|---|---|
| Free plan | Free forever: builder, naming rules, approved values, approvals, unlimited links, 100 short links a month, 5 templates, up to 3 users | No free plan listed; 21-day trial of Business, no credit card, up to 10 teammates |
| Paid plans (USD) | Pro $49 per workspace a month or $490 a year, 10 users included, then $5 per extra user; Enterprise $12 per user a month, billed annually, from 25 users | Professional $40 a month ($30 billed annually), Business $200 ($150 billed annually), Enterprise custom |
| Seats | 10 included on Pro, then $5 per extra user | 1 user included; extra seats $20 a month each ($15 billed annually) |
| Workspaces | One workspace per team; Enterprise for several brands or regions | Professional 3, Business 10, Enterprise unlimited |
| Governance | Naming rules, approved values, locked and required parameters on every plan | Fields, taxonomies, picklists and validation rules; conditional picklists and JSON import and export |
| Approval workflows | Value requests and approvals on every plan | Business and Enterprise |
| Short links and QR codes | 100 a month free, unlimited on Pro; branded domain and QR logo on Pro | Unlimited links, short URLs and styled QR codes; 3 custom domains on Professional, 10 on Business |
| Bulk creation | Bulk CSV builder and spreadsheet import (Pro) | Up to 25 records on Professional, 1,000 on Business |
| API and AI assistants | REST API and webhooks for Zapier and Make (Pro) | API on every plan; an MCP endpoint for Claude and ChatGPT |
| Live ad URL audit | Google Ads and Microsoft Ads, hourly, read only (Pro) | Not listed |
| Single sign-on | Google or Microsoft sign-in | SSO and SAML on Enterprise |
| If you stop paying | Free plan keeps rules, history and short links working | After the trial the account locks and links stop redirecting until you subscribe |
Where Link Console wins
- A free plan with naming rules, approved values and approvals; Terminus lists no free plan
- Approvals on every plan; Terminus puts approval workflows on Business ($200 a month)
- Per-workspace pricing: 10 people on Pro cost $49 a month, against $40 plus 9 extra seats at $20 on Terminus Professional ($220 a month)
- An hourly, read-only audit of live Google Ads and Microsoft Ads URLs
- Short links keep redirecting on the free plan; Terminus says links stop redirecting when an account is locked after the trial
Where Terminus wins
- Richer governance models: taxonomies, conditional picklists, validation rules and JSON import and export of the model
- Several workspaces from Professional (3) and scoped workspaces, automated picklists and outbound connectors on Business
- Unlimited short links, short URLs and styled QR codes on every paid plan, with several custom domains
- An MCP endpoint so Claude and ChatGPT can work with Terminus directly
- SSO and SAML, security reviews and paperwork on Enterprise; Link Console has Google and Microsoft sign-in, not SAML
What a team of 10 pays
On Terminus’s published prices, Professional is $40 a month with one user and $20 a month for each extra seat, so 10 people cost $220 a month, or $30 plus 9 seats at $15 ($165 a month) billed annually. Approval workflows need Business, $200 a month plus seats. Link Console Pro is $49 per workspace a month with 10 users included, or $490 a year, and approvals are free on every plan. Terminus gives more workspaces and a deeper governance model for that price; check whether your team needs them.
How to switch from Terminus
- Create a free Link Console workspace (Google or Microsoft sign-in) and set your separator, lowercase and required parameters; the workspace starts with a 30-day Pro trial.
- Export your Terminus links as a CSV and your governance model as JSON for reference.
- Rebuild your picklists as approved values and your validation rules as Link Console naming rules.
- Upload the links to the spreadsheet import and check, fix what it flags and import them into the shared history.
- Keep Terminus subscribed while its short links are in use, because they stop redirecting if the account locks.
How we checked
Every fact about Terminus on this page comes from Terminus’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Terminus before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Link Console when
- You want rules and approvals for a team of up to 10 on one flat price
- You run Google Ads or Microsoft Ads and want live URLs checked
- You want a free plan that keeps working if the budget is cut
- You already use or plan to use Pacing Console
Choose Terminus when
- You need conditional picklists or a taxonomy model beyond UTMs
- You need several scoped workspaces for brands or regions
- You need SAML SSO and security paperwork today
Frequently asked questions
Is this Terminus the ABM platform?
No. This page compares Terminus at terminusapp.com, a UTM and campaign governance tool. It is a different company from the Terminus account-based marketing platform.
Which is cheaper for a team of 10?
Link Console Pro: $49 per workspace a month with 10 users. On Terminus’s published prices, Professional with 10 people is $220 a month, or $165 a month billed annually.
Does Terminus have approval workflows?
Yes, on Business and Enterprise. Link Console has value requests and approvals on every plan, including Free.
Sources
Competitor pages checked on .
- Terminus pricing (www.terminusapp.com/pricing)
- Terminus home page (governance, short links, QR codes) (www.terminusapp.com)
