Link Console / Dub

Link Console vs Dub: one UTM convention for the team, or links and attribution at scale

By Hojabr Sattari. Updated November 3, 2026.

The short answer

Dub is a modern link management platform with short links, UTM templates, custom QR codes, conversion tracking and a partner program, from free (25 new links a month) to $27, $81 and $270 a month. Link Console is a UTM builder built around governance (naming rules, approved values, approvals, and audits of live ad URLs and campaign names), free for up to 3 users and $49 per workspace a month with 10 users on Pro. Pick Dub if you need branded short links at volume, conversion attribution or an affiliate program; pick Link Console if your B2B team needs every UTM and campaign name to follow one convention.

Link Console at a glance

What it is: A UTM link builder from PlanConversion that applies naming rules as people type, with short links, QR codes and a shared link history
Checks: Live Google Ads and Microsoft Ads URLs (hourly, read only, Pro); GA4 exports; HubSpot, Salesforce and Pipedrive (Pro)
Free plan: Free forever for up to 3 users: naming rules, approved values, approvals, 5 templates, 100 short links a month
Pro: $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
Enterprise: $12 USD per user a month, billed annually, from 25 users
With Pacing Console: Pro $79 per workspace a month; Enterprise $28 per user a month
Trial: 30-day Pro trial on every new workspace, no credit card
Sign-in and extension: Google or Microsoft sign-in; Chrome extension in the Chrome Web Store

Features and pricing: Link Console

Side by side

At a glance

Criterion	Link Console	Dub
Free plan	Free forever: builder, naming rules, approved values, approvals, unlimited links, 100 short links a month, 5 templates, up to 3 users	Free: 25 new links a month, 1,000 tracked events a month, 30-day analytics retention, 3 custom domains, 1 user
Paid plans (USD a month)	Pro $49 per workspace a month or $490 a year, 10 users included, then $5 per extra user; Enterprise $12 per user a month, billed annually, from 25 users	Pro $27, Business $81, Advanced $270, Enterprise custom; 10% off with yearly billing
Users	Free: up to 3; Pro: 10 included, then $5 per extra user a month; Enterprise: from 25 users	Free 1, Pro 3, Business 10, Advanced 20, Enterprise unlimited
Link volume	Unlimited links on every plan; 100 short links a month on Free, unlimited on Pro	Pro 12,000 new links a year, Business 120,000, Advanced 600,000, Enterprise unlimited
UTM governance	Naming rules, approved values, locked and required parameters, value requests and approvals	UTM builder and UTM templates
Custom domains	go.planconversion.com, or your own branded domain on Pro	Free 3, Pro 10, Business 100, Advanced 250, Enterprise unlimited
Analytics and conversions	Clicks by day, country, device and referrer; pipeline by UTM value through the CRM check (Pro)	Conversion tracking and tracked events; analytics retention from 30 days (Free) to 5 years (Advanced)
Ad account and name audits	Hourly read-only audit of Google Ads and Microsoft Ads URLs; campaign name audit for Google Ads, Microsoft Ads and LinkedIn Ads (Pro)	Not listed on the pricing page
Partner program	No	Dub Partners on Business and Advanced, with partner payouts, groups and tags
API and security	REST API and webhooks on Pro; Google or Microsoft sign-in, SAML on the roadmap	API on every plan, event webhooks and role-based access; SAML SSO and audit logs on Enterprise

Where Link Console wins

Naming rules, approved values and required parameters on the free plan, so every UTM follows one convention; Dub lists a UTM builder and templates
A free value request and approval flow for teammates and agencies
Unlimited links on every plan, with no yearly link cap
Ten users on Pro at $49 per workspace; Dub lists 10 users on Business at $81 a month
Hourly audits of live Google Ads and Microsoft Ads URLs and a campaign name audit for Google Ads, Microsoft Ads and LinkedIn Ads
A daily link health monitor and a GA4 or CRM drift report

Where Dub wins

Conversion tracking from click to lead and sale, with tracked events and long analytics retention
A partner and affiliate program with payouts (Dub Partners)
Many custom domains: 10 on Pro, 100 on Business, 250 on Advanced
An API on every plan, including Free, with published rate limits (1,200 requests a minute on Business)
SAML SSO and audit logs on Enterprise
Built for high link volume: up to 600,000 new links a year on Advanced

How to switch from Dub

List the UTM templates and the links your team uses in Dub.
Create a free Link Console workspace (Google or Microsoft sign-in) and set your separator, lowercase and required parameters; the workspace starts with a 30-day Pro trial.
Turn your Dub UTM templates into Link Console templates and your common values into approved values.
Upload past links to the spreadsheet import and check, fix what breaks the convention and import them into the shared history.
On Pro, connect a branded short domain with one CNAME record, using a new subdomain if the current one stays on Dub.
Keep existing Dub short links running in Dub until they are retired, since they redirect through Dub.

How we checked

Every fact about Dub on this page comes from Dub’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Dub before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.

Decision guide

Which one fits your team

Choose Link Console when

Your problem is inconsistent UTMs and campaign names, not short link volume
Agencies and several teams build links and you need approvals
Your paid media runs on Google Ads, Microsoft Ads and LinkedIn Ads
You want 10 users on one flat price

Choose Dub when

You need click-to-conversion attribution or an affiliate program
You run many branded domains or very high link volume
You need SAML SSO and audit logs today

FAQ

Frequently asked questions

Is Link Console a Dub alternative?

For governed UTMs, short links and QR codes, yes. For conversion attribution, affiliate programs or very high link volume, Dub covers more.

How much does Dub cost?

Dub’s pricing page lists Free, Pro at $27 a month, Business at $81, Advanced at $270 and custom Enterprise pricing, with 10% off on yearly billing.

Which is cheaper for a team of 10?

Link Console Pro is $49 per workspace a month with 10 users included. On Dub, 10 users is the Business plan at $81 a month. Link Console also has no yearly link cap.

Does Dub enforce UTM naming rules?

Dub’s pricing page lists a UTM builder and UTM templates. It does not list approved values, required parameters or approvals, which are free in Link Console.

Can I use my own short domain?

Yes, one branded domain on Link Console Pro, switched on with a CNAME record. Dub includes 3 custom domains on Free and more on paid plans.

Sources

Competitor pages checked on November 3, 2026.

Dub pricing (Links) (dub.co/pricing/links)
Dub pricing (Partners) (dub.co/pricing)