Pipeline planLink Console vs linkutm: team governance or low-cost branded UTM links
By Hojabr Sattari. Updated .
linkutm is a low-cost UTM builder with templates, UTM rules, branded short links and QR codes, from free (25 links a month) to $9, $29 and $79 a month, with up to 5 users below Enterprise. Link Console puts naming rules, approved values and approvals on the free plan, includes 10 users and unlimited links on Pro for $49 per workspace a month, and audits live ad URLs and campaign names. Pick linkutm if one person or a small team wants cheap branded links with templates; pick Link Console if a B2B team and its agencies need a convention that is enforced and checked in the ad accounts.
Link Console at a glance
- What it is
- A UTM link builder from PlanConversion that applies naming rules as people type, with short links, QR codes and a shared link history
- Checks
- Live Google Ads and Microsoft Ads URLs (hourly, read only, Pro); GA4 exports; HubSpot, Salesforce and Pipedrive (Pro)
- Free plan
- Free forever for up to 3 users: naming rules, approved values, approvals, 5 templates, 100 short links a month
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $12 USD per user a month, billed annually, from 25 users
- With Pacing Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial
- 30-day Pro trial on every new workspace, no credit card
- Sign-in and extension
- Google or Microsoft sign-in; Chrome extension in the Chrome Web Store
At a glance
| Criterion | Link Console | linkutm |
|---|---|---|
| Free plan | Free forever: builder, naming rules, approved values, approvals, unlimited links, 100 short links a month, 5 templates, up to 3 users | Free: 25 links, 25 QR codes and 1,000 clicks a month, 3 UTM templates, 1 user, no custom domain, 30-day analytics |
| Paid plans (USD a month) | Pro $49 per workspace a month or $490 a year, 10 users included, then $5 per extra user; Enterprise $12 per user a month, billed annually, from 25 users | Personal $9 ($7 billed yearly), Growth $29 ($23), Agency $79 ($63), Enterprise custom |
| Users | Free: up to 3; Pro: 10 included, then $5 per extra user a month; Enterprise: from 25 users | Free and Personal 1, Growth 3, Agency 5, Enterprise custom |
| Link volume | Unlimited links on every plan; 100 short links a month on Free, unlimited on Pro | Personal 250 links a month, Growth 1,500, Agency 3,500, Enterprise unlimited |
| Naming rules | Rules, approved values, locked and required parameters on every plan | UTM rules from Personal, to “enforce naming conventions so your team never ships inconsistent UTM tags” |
| Approvals | Value requests and approvals, free | Not listed on the pricing page |
| Custom domains | One branded domain on Pro | Personal 1, Growth 3, Agency 10 |
| API and integrations | REST API and webhooks for Zapier and Make on Pro | API access on Free; GA4 integration and MCP server from Growth; import from Bitly, Rebrandly and Short.io; Zapier marked “Soon” |
| Ad account and name audits | Google Ads and Microsoft Ads URLs hourly; Google Ads, Microsoft Ads and LinkedIn Ads campaign names (Pro) | Not listed on the pricing page |
| Single sign-on | Google or Microsoft sign-in; single sign-on (SAML) on the roadmap | SSO on Enterprise |
Where Link Console wins
- Naming rules and approved values on the free plan; linkutm lists UTM rules from Personal ($9 a month)
- A free value request and approval flow for teammates and agencies
- Ten users on Pro for $49; linkutm’s largest self-serve plan, Agency at $79, includes 5 users
- Unlimited links on every plan, with no monthly link cap
- Hourly audits of live Google Ads and Microsoft Ads URLs and campaign name audits for Google Ads, Microsoft Ads and LinkedIn Ads
- A daily link health monitor and a GA4 or CRM drift report
Where linkutm wins
- A lower entry price for one person: Personal at $9 a month ($7 billed yearly), with a custom domain
- API access on the free plan; Link Console’s API is on Pro
- Imports from Bitly, Rebrandly and Short.io on the free plan
- A GA4 integration and an MCP server from Growth
- More custom domains: up to 10 on Agency
- Link scheduling on Agency, plus password protection and geo and device targeting listed in its feature table
How to switch from linkutm
- Export your links from linkutm as a CSV (its Personal plan lists CSV data export).
- Create a free Link Console workspace (Google or Microsoft sign-in) and set your separator, lowercase and required parameters; the workspace starts with a 30-day Pro trial.
- Upload the CSV to the spreadsheet import and check, fix what breaks the convention and import the links into the history.
- Turn your UTM templates into Link Console templates and your common values into approved values.
- Invite the team and agencies (10 users included on Pro) and turn on the ad account audit.
- Keep existing linkutm short links running in linkutm until they are retired.
How we checked
Every fact about linkutm on this page comes from linkutm’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with linkutm before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Link Console when
- Several teams or agencies build links and you need approvals
- You want more than 5 users without an Enterprise contract
- Your paid media runs on Google Ads, Microsoft Ads and LinkedIn Ads and you want it audited
- You need to size the pipeline on bad UTM values in your CRM
Choose linkutm when
- You are one person or a small team that mainly wants low-cost branded links
- You want an API or an MCP server without paying for a team plan
- You are moving off Bitly, Rebrandly or Short.io and want their import
Frequently asked questions
Is Link Console a linkutm alternative?
Yes. Both are UTM builders with templates, rules, short links and QR codes. Link Console puts rules, approved values and approvals on the free plan and adds ad account audits, campaign name governance, link health and GA4 or CRM checks.
How much does linkutm cost?
linkutm’s pricing page lists Free, Personal at $9 a month ($7 billed yearly), Growth at $29 ($23), Agency at $79 ($63) and custom Enterprise pricing.
Which is cheaper for a team of 5 or more?
linkutm Agency is $79 a month ($63 billed yearly) with 5 users and 3,500 links a month. Link Console Pro is $49 per workspace a month with 10 users included, then $5 per extra user, and unlimited links.
Does linkutm enforce naming conventions?
Its pricing page lists UTM rules from the Personal plan to enforce naming conventions. It does not list approved-value requests or approvals, which are free in Link Console.
Can I bring my linkutm links?
Yes. Export them as a CSV and use Link Console’s spreadsheet import and check, which flags off-convention values and imports the links into one history.
Sources
Competitor pages checked on .
- linkutm pricing (linkutm.com/pricing)
- linkutm: utm.io alternative page (linkutm.com/alternative/utm-io)