Pipeline planLink Console vs AdManage: naming governance across channels or naming at launch
By Hojabr Sattari. Updated .
AdManage is a bulk ad launcher for Meta, TikTok, Google Ads and 12 more channels that applies naming templates and UTMs as ads are launched, from £199.99 a month for one ad account. Link Console governs UTMs and campaign names across every channel, including links in email, events and print, and audits live Google Ads, Microsoft Ads and LinkedIn Ads names, from free and $49 per workspace a month on Pro. Pick AdManage if your team launches large volumes of paid social ads; pick Link Console if your B2B team needs one convention for links and campaign names, and note that the two can work together.
Link Console at a glance
- What it is
- A UTM link builder from PlanConversion that applies naming rules as people type, with short links, QR codes and a shared link history
- Checks
- Live Google Ads and Microsoft Ads URLs (hourly, read only, Pro); GA4 exports; HubSpot, Salesforce and Pipedrive (Pro)
- Free plan
- Free forever for up to 3 users: naming rules, approved values, approvals, 5 templates, 100 short links a month
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $12 USD per user a month, billed annually, from 25 users
- With Pacing Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial
- 30-day Pro trial on every new workspace, no credit card
- Sign-in and extension
- Google or Microsoft sign-in; Chrome extension in the Chrome Web Store
At a glance
| Criterion | Link Console | AdManage |
|---|---|---|
| What it is | UTM builder, link governance and campaign name governance | Bulk ad launch platform with naming templates, UTMs, AI creative tools and automation rules |
| Pricing | Free for up to 3 users; Pro $49 per workspace a month with 10 users, then $5 per extra user; Enterprise $12 per user a month, billed annually, from 25 users (USD) | Essential £199.99 a month (1 ad account, 2 team members, extra accounts £99.99 each); In-house £499.99 (5 ad accounts); Agency £999.99 (10 ad accounts); Enterprise custom (GBP) |
| Free plan or trial | Free plan; 30-day Pro trial, no credit card | No free plan; 7-day money-back guarantee on Essential, 30 days on In-house and above |
| Naming | A convention per level (campaign, ad group) with parts, approved values, case and separator; a name builder | Naming templates with dynamic tokens such as date, file name, creator and ID, set once at account level; AI Namer from In-house |
| When naming applies | Before launch (name builder) and after launch (audit of live names with suggested fixes) | At launch, as ads are created in bulk |
| UTMs | Rules, approved values, locked and required parameters for every link, in any channel | One UTM string per launch inherited by every ad in the batch, with per-row overrides and per-ad dynamic values |
| Platforms | Audit: Google Ads and Microsoft Ads URLs and names, LinkedIn Ads campaign names; links for any channel | 15 channels, including Meta, TikTok, Google Ads, LinkedIn, Snapchat, Pinterest, Reddit and X |
| Short links, QR codes and link health | Included; daily link health monitor on Pro | Not listed on the pages we checked |
| GA4 and CRM checks | GA4 export check (free); HubSpot, Salesforce, Pipedrive (Pro) | Not listed on the pages we checked |
| API | REST API and webhooks on Pro | API included; MCP connection to launch ads from Claude |
Where Link Console wins
- One convention for every link, not only ads: email, social posts, partner pages, events and printed QR codes
- Audits names and URLs already live in Google Ads, Microsoft Ads and LinkedIn Ads, including campaigns built before the convention existed
- Approved values and a free request and approval flow, so agencies cannot invent new sources or name parts
- Short links, QR codes, a daily link health monitor and a GA4 or CRM drift report
- A free plan and Pro at $49 per workspace with 10 users; AdManage starts at £199.99 a month for one ad account
Where AdManage wins
- Launches ads in bulk across 15 channels, which Link Console does not do
- Names and UTMs are applied at the moment ads are created, so new paid social ads start compliant
- Dynamic tokens fill names from the file name, creator, date and ID automatically
- AI creative tools, comment moderation, automation rules and competitor ad research in the same platform
- Meta, TikTok, Snapchat, Pinterest and other paid social channels; Link Console’s name audit covers Google Ads, Microsoft Ads and LinkedIn Ads
How to switch from AdManage
- Write down the naming template and UTM string you use in AdManage, part by part.
- Create a free Link Console workspace (Google or Microsoft sign-in) and set your separator, lowercase and required parameters; the workspace starts with a 30-day Pro trial.
- Recreate the name parts as a campaign naming convention, with approved values for region, channel or funnel stage.
- Load your UTM values as approved values and lock utm_medium on paid social templates.
- On Pro, paste the read-only script into Google Ads and Microsoft Ads and connect LinkedIn Ads to audit live names.
- If you keep launching paid social with AdManage, use the same values there so both tools follow one convention.
How we checked
Every fact about AdManage on this page comes from AdManage’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with AdManage before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Link Console when
- Your main channels are Google Ads, Microsoft Ads, LinkedIn, email and events
- You need one convention for every tracked link, not only ads
- You want to audit and clean names already live in your accounts
- You want a published price for a whole team, not a price per ad account
Choose AdManage when
- You launch large volumes of Meta or TikTok ads every month and need bulk creation
- Your creative team wants names built from file names and creators at upload
- You want ad launching, creative tools and automation rules in one platform
Frequently asked questions
Is Link Console an AdManage alternative?
Only partly. AdManage launches ads in bulk and names them at launch; Link Console does not launch ads. Link Console governs UTMs and campaign names across channels and audits names already live in Google Ads, Microsoft Ads and LinkedIn Ads.
How much does AdManage cost?
Its pricing page lists Essential at £199.99 a month for one ad account and two team members, In-house at £499.99 for five ad accounts, Agency at £999.99 for ten, and custom Enterprise pricing. There is no free plan; money-back guarantees apply instead.
Can I use both?
Yes. Use AdManage to launch paid social at volume with your naming template, and Link Console for every other link, for approved values and for audits of Google Ads, Microsoft Ads and LinkedIn Ads names.
Does Link Console audit Meta or TikTok names?
Not today. The name audit covers campaign names in Google Ads, Microsoft Ads and LinkedIn Ads, and ad group names in Google Ads and Microsoft Ads.
Does Link Console rename campaigns?
No. The audit only reads names and suggests a corrected name when the fix is mechanical, with a CSV fix list on Pro. You rename in the ad platform.
Sources
Competitor pages checked on .
- AdManage pricing (admanage.ai/pricing)
- AdManage homepage (admanage.ai)
- AdManage UTM parameters feature (admanage.ai/features/utm)
- AdManage: Facebook ad naming convention (admanage.ai/blog/facebook-ad-naming-convention)