Pipeline planLink Console vs HubSpot tracking URLs: governed UTMs for every team, or the builder inside HubSpot
By Hojabr Sattari. Updated .
HubSpot’s tracking URL builder is included with Marketing Hub Professional and Enterprise (from $890 a month with 3 seats) and ties each link to a HubSpot campaign, with a fixed list of sources and optional medium, term and content fields. Link Console adds the governance HubSpot’s help article does not describe: naming rules and approved values for every parameter, approvals, templates, bulk building, QR codes and audits of live ad URLs, from free and $49 per workspace a month on Pro. Keep HubSpot’s builder if a few marketers create links mostly for HubSpot campaigns; add Link Console, which connects to HubSpot, when agencies and several teams build links and you need clean source, medium and campaign values in the CRM.
Link Console at a glance
- What it is
- A UTM link builder from PlanConversion that applies naming rules as people type, with short links, QR codes and a shared link history
- Checks
- Live Google Ads and Microsoft Ads URLs (hourly, read only, Pro); GA4 exports; HubSpot, Salesforce and Pipedrive (Pro)
- Free plan
- Free forever for up to 3 users: naming rules, approved values, approvals, 5 templates, 100 short links a month
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $12 USD per user a month, billed annually, from 25 users
- With Pacing Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial
- 30-day Pro trial on every new workspace, no credit card
- Sign-in and extension
- Google or Microsoft sign-in; Chrome extension in the Chrome Web Store
At a glance
| Criterion | Link Console | HubSpot |
|---|---|---|
| What it is | UTM builder with naming rules, short links, QR codes and audits | A tracking URL builder inside HubSpot that attributes visits to a HubSpot campaign |
| Availability and price | Published: Free for up to 3 users; Pro $49 per workspace a month with 10 users, then $5 per extra user; Enterprise $12 per user a month, billed annually, from 25 users | Included with Marketing Hub Professional (from $890 a month, 3 seats) or Enterprise (from $3,600 a month, 5 seats), Content Hub Professional or Enterprise, and Legacy Marketing Hub Basic |
| Fields | utm_source, utm_medium, utm_campaign, utm_term and utm_content; custom parameters on Pro | URL, campaign (required), source, medium, term and content |
| Source values | Approved lists for source, medium, campaign or any parameter, with locked and required parameters | Dropdown: Email marketing, Paid search, Organic social, Paid social, and Other campaigns (with a custom UTM source) |
| Naming rules | Lowercase, one separator and accents removed as people type | Not described in the help article |
| Who can build links | Anyone you invite as an editor, including agencies; owner, editor and viewer roles | Users with marketing Reporting permissions |
| Templates and bulk | Templates on every plan (5 on Free); bulk builder from a CSV on Pro | Not described in the help article |
| Short links and QR codes | Short links, editable destinations and a QR designer | A “Copy short URL” action; HubSpot advises the full URL for Google Ads final URLs |
| Checks after launch | Hourly Google Ads and Microsoft Ads URL audit, daily link health monitor and a HubSpot value check (Pro) | Visits attributed in the sources report and campaigns tool |
Where Link Console wins
- Naming rules and approved values for every parameter, not only source, so medium and campaign follow the convention too
- Works for teams and agencies without HubSpot seats or Reporting permissions
- Templates, bulk building from a CSV, custom parameters and QR codes
- Checks the source, medium and campaign values already on HubSpot contacts, and the pipeline they hold (Pro)
- Hourly audits of live Google Ads and Microsoft Ads URLs and a daily link health monitor
- Free for up to 3 users and $49 per workspace on Pro, with no Marketing Hub Professional subscription needed
Where HubSpot wins
- Already included if you pay for Marketing Hub or Content Hub Professional or Enterprise
- Each link is tied to a HubSpot campaign, so visits show up in the sources report and campaigns tool without extra setup
- One less tool to buy, secure and train people on
- Fixed source choices that map to HubSpot’s own source categories
- Lives where HubSpot users already work every day
How to switch from HubSpot
- List the tracking URLs and campaigns your team created in HubSpot, or the sheet you track them in.
- Create a free Link Console workspace (Google or Microsoft sign-in) and set your separator, lowercase and required parameters; the workspace starts with a 30-day Pro trial.
- Set approved values for source and medium that match how you want them reported in HubSpot.
- Upload past links to the spreadsheet import and check, fix what breaks the convention and import them into the shared history.
- On Pro, connect HubSpot to see which values already on contacts break the convention and the pipeline they hold.
- Keep using HubSpot campaigns for reporting; Link Console builds the links that feed them.
How we checked
Every fact about HubSpot on this page comes from HubSpot’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with HubSpot before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Link Console when
- Agencies, regions or several teams build links, and not all of them have HubSpot access
- You need medium and campaign values to follow a convention, not only source
- You build many links at once for launches, ABM or events
- You want to see how much pipeline in HubSpot sits on off-convention values
Choose HubSpot when
- A few HubSpot users build most links, mainly for HubSpot campaigns
- You already pay for Marketing Hub Professional or Enterprise and want no extra tool
- HubSpot’s fixed source list matches how you report
Frequently asked questions
Is HubSpot’s tracking URL builder free?
It is included with Marketing Hub Professional or Enterprise, Content Hub Professional or Enterprise, and Legacy Marketing Hub Basic. Marketing Hub Professional starts at $890 a month with 3 seats, per HubSpot’s product page.
Does HubSpot enforce UTM naming conventions?
HubSpot’s help article describes a fixed source dropdown and a required campaign, but not naming rules, approved values for medium or campaign, or approvals. Link Console applies those as links are built.
Can I use Link Console with HubSpot?
Yes. Links built in Link Console carry standard UTMs that HubSpot reads. On Pro, Link Console connects to HubSpot to check the source, medium and campaign values on contacts against your convention.
Who can build links in each tool?
In HubSpot, users need marketing Reporting permissions. In Link Console, anyone you invite as an editor, including agencies, can build links within your rules.
Does Link Console replace HubSpot campaigns?
No. HubSpot campaigns stay your reporting layer. Link Console makes sure the links feeding them use clean, consistent values.
Sources
Competitor pages checked on .
- HubSpot Knowledge Base: create tracking URLs (knowledge.hubspot.com/settings/how-do-i-create-a-tracking-url)
- HubSpot Marketing Hub pricing (www.hubspot.com/products/marketing)
- HubSpot Marketing Hub pricing guide (blog.hubspot.com/marketing/hubspot-marketing-hub-pricing)