Pipeline planThe best PPC budget pacing tools in 2026, and who each one is for
By Hojabr Sattari. Updated .
For B2B teams on Google Ads, Microsoft Ads and LinkedIn Ads, Pacing Console paces each campaign by the hour for free at any spend, with Pro at $49 per workspace a month. TrueClicks is free up to $50K a month of spend and adds Meta; Optmyzr (from $209 a month) and Adalysis (from $149) are full PPC suites that can change budgets automatically; Opteo (from $129) adds account pacing alerts to optimization; Shape automates budgets for agencies at spend-based prices; and Swydo is a reporting tool with pacing goals. We make Pacing Console, so read our ranking with that in mind.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API, for pipeline by campaign (Pro)
- Free plan
- Pacing free forever at any spend, for up to 3 users
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $20 USD per user a month, billed annually, from 25 users
- With Link Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial and sign-in
- 30-day Pro trial, no credit card; Google or Microsoft sign-in
At a glance
| Tool | Best for | Starting price (USD) |
|---|---|---|
| 1. Pacing Console | B2B teams on Google Ads, Microsoft Ads and LinkedIn Ads that want hourly campaign pacing and pipeline by campaign on a flat price | Free up to 3 users at any spend; Pro $49 per workspace a month ($490 a year) with 10 users |
| 2. TrueClicks | Agencies under $50K a month of spend, or teams that need Meta and quarterly budget cycles | Free up to $50K spend; $249 a month at $100K, $899 at $1M |
| 3. Optmyzr | PPC teams that want a full optimization suite with automated budget rules across many platforms | From $209 a month, tiered by ad spend |
| 4. Adalysis | Google Ads and Microsoft Ads teams that want daily budgets adjusted automatically, with rollovers and future budgets | From $149 a month, scaled by ad spend |
| 5. Opteo | Teams that want an optimization tool with account-level pacing alerts in Slack | Basic $129 a month (10 accounts, $25K spend) |
| 6. Shape (NinjaCat) | Agencies that want software to drive daily budgets automatically toward caps | Tiered by monthly tracked spend; tiers on Shape’s site or by quote |
| 7. Swydo | Agencies whose main need is white-label client reports, with pacing goals on top | $69 a month with 10 data sources |
The tools, ranked by fit
1. Pacing ConsoleOur product
Best for: B2B teams on Google Ads, Microsoft Ads and LinkedIn Ads that want hourly campaign pacing and pipeline by campaign on a flat price
Starting price: Free up to 3 users at any spend; Pro $49 per workspace a month ($490 a year) with 10 users
Strengths
- Hourly pace cut to the pull hour, with weekday schedules and flight dates
- The daily budget that lands each campaign, applied in one click on Pro
- Month-end spend and conversion forecasts
- CRM pipeline by campaign from HubSpot, Salesforce, Pipedrive or any CRM
Limits
- Three platforms: Google Ads, Microsoft Ads and LinkedIn Ads
- No automatic budget changes without your click
- Not a full optimization or reporting suite
2. TrueClicks
Best for: Agencies under $50K a month of spend, or teams that need Meta and quarterly budget cycles
Starting price: Free up to $50K spend; $249 a month at $100K, $899 at $1M
Strengths
- Google, Microsoft and Meta pacing
- Weekly, monthly, quarterly and custom budget cycles
- 30-day trial with unlimited spend, unlimited accounts and users
Limits
- Price grows with spend above $50K a month
- LinkedIn Ads not mentioned on its pacing page
3. Optmyzr
Best for: PPC teams that want a full optimization suite with automated budget rules across many platforms
Starting price: From $209 a month, tiered by ad spend
Strengths
- Rules, audits, bidding and reporting around budgets
- Google, Microsoft, Amazon, Meta, LinkedIn and Yahoo Japan on its pricing page
- Trial with no credit card
Limits
- Price grows with spend
- More suite than a team needs if pacing is the only job
4. Adalysis
Best for: Google Ads and Microsoft Ads teams that want daily budgets adjusted automatically, with rollovers and future budgets
Starting price: From $149 a month, scaled by ad spend
Strengths
- Auto manage of daily budgets within guardrails
- Budgets by account, campaign group or campaign, and custom date ranges
- 30-day trial; unlimited accounts and users
Limits
- Pacing is calculated from spend up to yesterday
- Google Ads and Microsoft Ads only
5. Opteo
Best for: Teams that want an optimization tool with account-level pacing alerts in Slack
Starting price: Basic $129 a month (10 accounts, $25K spend)
Strengths
- Pacing status, email and Slack alerts and an optional pause at the target
- Linked accounts from Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok
- Optimization improvements and reports in the same tool
Limits
- Paces a monthly target per account, not per campaign
- Data refresh every 12 to 24 hours below Enterprise
6. Shape (NinjaCat)
Best for: Agencies that want software to drive daily budgets automatically toward caps
Starting price: Tiered by monthly tracked spend; tiers on Shape’s site or by quote
Strengths
- CruiseControl adjusts campaign daily budgets about every hour to stay on pace
- Two-way PPC API access and BigQuery data views
- Integrations with Google Data Studio, Google Sheets and BI tools
Limits
- CruiseControl overrides budget changes made in the ad platform
- No prices listed in its pricing FAQ
7. Swydo
Best for: Agencies whose main need is white-label client reports, with pacing goals on top
Starting price: $69 a month with 10 data sources
Strengths
- Unlimited users, clients and reports
- 38+ integrations including Google, Microsoft and LinkedIn Ads
- Goals with On Track or Off Track status and Slack alerts
Limits
- No daily budget recommendation or budget changes
- A reporting tool first, not a pacing tool
How we ranked
We ranked tools by fit for a B2B team that runs Google Ads, Microsoft Ads and LinkedIn Ads and has to land each campaign on its monthly budget, then by price transparency. Agencies running Meta or retail media would rank them differently, so each entry says who it is best for.
Every fact about a competitor comes from its own public pricing, product or help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day. PlanConversion makes Pacing Console.
Frequently asked questions
What is the best free budget pacing tool?
Pacing Console is free at any spend for up to 3 users. TrueClicks is free up to $50K a month of ad spend.
Which pacing tools change budgets automatically?
Optmyzr, Adalysis and Shape can change budgets automatically. Opteo can pause campaigns at a target. Pacing Console recommends the daily budget and applies it when you click. TrueClicks and Swydo show the gap and leave changes to you.
Which pacing tools support LinkedIn Ads?
Pacing Console paces LinkedIn Ads alongside Google Ads and Microsoft Ads. Optmyzr lists LinkedIn on its pricing page, Opteo lists it in linked accounts, and Swydo reports on it.
Sources
Competitor pages checked on .
- TrueClicks pricing (www.trueclicks.com/pricing)
- Optmyzr pricing (www.optmyzr.com/compare/optmyzr-vs-trueclicks)
- Adalysis pricing (adalysis.com/pricing)
- Opteo pricing (opteo.com/pricing)
- Shape (NinjaCat) pricing (help.shape.io/en/articles/10159426-pricing-frequently-asked-questions)
- Swydo pricing (www.swydo.com/pricing)
- TrueClicks PPC budget pacing (platforms and budget cycles) (www.trueclicks.com/ppc-budget-pacing)
- Optmyzr pricing (platforms and trial) (www.optmyzr.com/pricing)
- Optmyzr budget management (www.optmyzr.com/solutions/budget-management)
- Adalysis help: budget pacing (docs.adalysis.com/tools/budget/pacing)
- Opteo help: budget pacing (opteo.com/docs/en/articles/111783-budget-pacing)
- Opteo help: linked accounts (opteo.com/docs/en/articles/823760-linked-accounts)
- Shape help: CruiseControl (help.shape.io/en/articles/10159374-cruisecontrol-frequently-asked-questions)
- Swydo: goals and alerts (www.swydo.com/blog/best-ppc-monitoring-tools)
