Pacing Console / Swydo

Pacing Console vs Swydo: a pacing tool or a reporting tool with pacing goals

By Hojabr Sattari. Updated November 3, 2026.

The short answer

Swydo is a client reporting tool for agencies, $69 a month for 10 data sources with unlimited users, clients and reports, and goals that track pace toward a target such as a spend cap, with email or Slack alerts. Pacing Console is a budget pacing tool: free at any spend, it paces each Google Ads, Microsoft Ads and LinkedIn Ads campaign by the hour, forecasts month-end spend and conversions, and gives the daily budget that lands the month. Pick Swydo for white-label client reports across many platforms; pick Pacing Console when the job is landing budgets.

Pacing Console at a glance

What it is: A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
Platforms: Google Ads, Microsoft Ads and LinkedIn Ads
CRM: HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API, for pipeline by campaign (Pro)
Free plan: Pacing free forever at any spend, for up to 3 users
Pro: $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
Enterprise: $20 USD per user a month, billed annually, from 25 users
With Link Console: Pro $79 per workspace a month; Enterprise $28 per user a month
Trial and sign-in: 30-day Pro trial, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Side by side

At a glance

Criterion	Pacing Console	Swydo
Built for	Budget pacing, forecasts and pipeline by campaign	Client reporting and dashboards for agencies, with goals and alerts
Price	Free forever for up to 3 users; Pro $49 per workspace a month or $490 a year, 10 users included, then $5 per extra user; Enterprise $20 per user a month, billed annually, from 25 users	$69 a month with 10 data sources, then $4.50 per source (11 to 100), $3 (101 to 500) and $2 (501 and up); about 10% off billed annually
Trial	30-day Pro trial, no credit card	14 days, no credit card
Users	Free: up to 3; Pro: 10 included, then $5 per extra user	Unlimited users, clients, dashboards and reports
Platforms	Google Ads, Microsoft Ads, LinkedIn Ads	38+ integrations, including Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads and Instagram Ads
Pacing	Each campaign’s monthly budget, hourly, cut to the pull hour, with weekday schedules and flight dates	Goals on a metric such as a spend cap, with an On Track, Off Track or Achieved status per target period
Budget recommendation	The daily budget that lands each campaign on target, applied in one click on Pro	Not offered; Swydo says it detects issues but does not manage bids
Forecast	Month-end spend, conversions and cost per conversion	Not listed
Alerts	Daily email with the budget to set	Daily alerts on any metric over 1, 7, 30 or 90 days, by email or Slack
Client reports	Read-only live report link, free	Full white-label reports and dashboards
CRM pipeline by campaign	HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API (Pro)	Not listed

Where Pacing Console wins

The daily budget that lands each campaign on its monthly target, not only an On Track or Off Track status
Hourly pace cut to the pull hour, including today
Month-end spend and conversion forecasts
Recommendations applied to Google Ads and Microsoft Ads in one click on Pro
Pacing free at any spend and any number of campaigns, with CRM pipeline by campaign on Pro

Where Swydo wins

Full white-label client reports and dashboards, which Pacing Console does not try to replace
38+ integrations across ad, social and analytics platforms
Unlimited users and clients on every plan
Goals and alerts on any metric, such as CPA or ROAS, not only budgets
Slack notifications and data source health alerts when an integration breaks

How to switch from Swydo

Create a free Pacing Console workspace; it starts with a 30-day Pro trial, no credit card.
Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
Copy each client’s spend goals from Swydo into campaign budgets, with flight dates and weekday schedules.
Share the free read-only report link with clients who only need pacing, and keep Swydo for full reports if you need them.

How we checked

Every fact about Swydo on this page comes from Swydo’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Swydo before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.

Decision guide

Which one fits your team

Choose Pacing Console when

The job is landing every campaign on budget, not reporting it afterwards
You want the exact daily budget to set, by campaign
Leadership wants pipeline by campaign next to spend
You may keep Swydo for client reports and use Pacing Console for pacing

Choose Swydo when

Your main need is branded client reports across many platforms
You want goals and alerts on CPA, ROAS and other metrics for every client
You need unlimited users and clients in one reporting tool

FAQ

Frequently asked questions

Is Pacing Console a Swydo alternative?

Only for budget pacing. Swydo is a reporting tool; Pacing Console is a pacing tool. Many agencies would use both: Swydo for client reports, Pacing Console for landing budgets.

Does Swydo do budget pacing?

Swydo goals can track pace toward a target such as a spend cap and show On Track or Off Track. Swydo does not give the daily budget to set or change budgets.

What does Swydo cost?

Swydo lists $69 a month with 10 data sources included, then a price per extra source, with unlimited users and clients and a 14-day trial.

Sources

Competitor pages checked on November 3, 2026.

Swydo pricing (www.swydo.com/pricing)
Swydo help: monitoring and alerts (help.swydo.com/en/articles/9820183-how-to-track-kpis-using-monitoring-and-alerts)
Swydo: best PPC monitoring tools (Swydo goals and alerts) (www.swydo.com/blog/best-ppc-monitoring-tools)