Pipeline planPacing Console vs Opteo: campaign budgets by the hour, or account targets with alerts
By Hojabr Sattari. Updated .
Opteo is a PPC optimization tool, from $129 a month for 10 accounts and $25K of monthly spend, with budget pacing built in: you set a monthly target per ad account and Opteo shows predicted spend, sends email or Slack alerts and can pause campaigns at the target. It does not change budgets for you. Pacing Console is free at any spend, paces each campaign by the hour across Google Ads, Microsoft Ads and LinkedIn Ads, gives the daily budget that lands the month, and on Pro ($49 per workspace a month) applies it in one click and adds CRM pipeline by campaign.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API, for pipeline by campaign (Pro)
- Free plan
- Pacing free forever at any spend, for up to 3 users
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $20 USD per user a month, billed annually, from 25 users
- With Link Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial and sign-in
- 30-day Pro trial, no credit card; Google or Microsoft sign-in
At a glance
| Criterion | Pacing Console | Opteo |
|---|---|---|
| Built for | Budget pacing, forecasts and pipeline by campaign | PPC optimization with improvements, reports, alerts and budget pacing |
| Price | Free forever for up to 3 users; Pro $49 per workspace a month or $490 a year, 10 users included, then $5 per extra user; Enterprise $20 per user a month, billed annually, from 25 users | Basic $129 a month (10 accounts, $25K spend), Professional $249 (25 accounts, $100K), Agency $499 (75 accounts, $250K), Enterprise custom; two months off on yearly billing |
| Does price grow with spend? | No | Yes, by combined monthly spend and number of accounts |
| Trial | 30-day Pro trial, no credit card | Free trial on every plan; length not stated on the pricing page |
| Platforms | Google Ads, Microsoft Ads, LinkedIn Ads | Linked accounts from Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok |
| What is paced | Each campaign’s monthly budget | A monthly target per ad account |
| Data refresh | Hourly, cut to the hour the data was pulled | Every 24 hours on Basic, 12 on Professional and Agency, 6 on Enterprise |
| Alerts | Daily email with the budget to set | Email or Slack when the target is reached or a month-end over or underspend is projected |
| Budget changes | Recommended daily budgets applied in one click by your own script (Pro) | No automatic changes; optional pause of campaigns when the target is reached, with a variance buffer |
| CRM pipeline by campaign | HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API (Pro) | Not listed |
Where Pacing Console wins
- Pacing is free at any spend; Opteo starts at $129 a month and its plans cap combined spend and accounts
- Each campaign is paced, not only the account total, with the daily budget that lands the month
- Hourly data cut to the pull hour; Opteo lists a 24-hour refresh on Basic and 12 hours on Professional and Agency
- Recommendations applied in one click on Pro, rather than alerts you act on by hand
- CRM pipeline by campaign from HubSpot, Salesforce, Pipedrive or any CRM
Where Opteo wins
- A full optimization tool around pacing: improvements, reports, alerts and scorecards
- Slack alerts as well as email
- An optional pause of campaigns when the monthly target is reached, with a variance buffer
- More platforms in linked accounts, including Meta and TikTok
- A pacing status that gets stricter as the month progresses, colour coded per account
How to switch from Opteo
- Create a free Pacing Console workspace; it starts with a 30-day Pro trial, no credit card.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
- Split each Opteo account target into campaign budgets, and add flight dates and weekday schedules where they apply.
- Run both for one month and compare Pacing Console’s campaign pace with Opteo’s account projection.
How we checked
Every fact about Opteo on this page comes from Opteo’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Opteo before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- You need each campaign paced, not just the account total
- You run LinkedIn Ads and want it next to Google and Microsoft
- Spend is high and you do not want a tool priced by spend
- Leadership wants pipeline by campaign
Choose Opteo when
- You want an optimization tool and pacing is one part of it
- Your team lives in Slack
- You want campaigns paused automatically at the monthly target
Frequently asked questions
Is Pacing Console an Opteo alternative?
For budget pacing, yes: it paces each campaign by the hour and is free at any spend. Opteo is broader optimization software with account-level pacing alerts, so teams that want its improvements may keep it and add Pacing Console for pacing.
Does Opteo change budgets automatically?
Opteo’s help center says setting a target budget does not change your live budgets. It shows projections and alerts, and can optionally pause campaigns when the target is reached.
What does Opteo cost?
Opteo lists Basic at $129 a month for 10 accounts and $25K of spend, Professional at $249 and Agency at $499, with Enterprise above $250K a month on a custom quote.
Sources
Competitor pages checked on .
- Opteo pricing (opteo.com/pricing)
- Opteo help: budget pacing (opteo.com/docs/en/articles/111783-budget-pacing)
- Opteo help: setting your monthly budget (opteo.com/docs/en/articles/11707405-setting-your-monthly-budget)
- Opteo help: linked accounts (opteo.com/docs/en/articles/823760-linked-accounts)
