Pipeline planPacing Console vs Adzooma: a dedicated pacing tool or free PPC optimization
By Hojabr Sattari. Updated .
Adzooma is a PPC optimization platform for Google Ads, Microsoft Ads and Meta Ads with a free forever plan, audits, recommendations, 30 pre-built alerts by email or Slack and budget tracking; the pages we checked do not list LinkedIn Ads or paid plan prices. Pacing Console is a dedicated pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads: hourly campaign pace, month-end forecasts and, on Pro at $49 per workspace a month, one-click budget changes and CRM pipeline by campaign. Pick Adzooma for free optimization suggestions across Google, Microsoft and Meta; pick Pacing Console for LinkedIn Ads, precise pacing and pipeline by campaign.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API, for pipeline by campaign (Pro)
- Free plan
- Pacing free forever at any spend, for up to 3 users
- Pro
- $49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
- Enterprise
- $20 USD per user a month, billed annually, from 25 users
- With Link Console
- Pro $79 per workspace a month; Enterprise $28 per user a month
- Trial and sign-in
- 30-day Pro trial, no credit card; Google or Microsoft sign-in
At a glance
| Criterion | Pacing Console | Adzooma |
|---|---|---|
| Built for | Budget pacing, forecasts and pipeline by campaign | PPC audits, optimization recommendations, alerts and reports |
| Free plan | Pacing free forever at any spend, up to 3 users | Free forever plan, no credit card: performance audits, campaign insights and improvement suggestions |
| Paid plans | Pro $49 per workspace a month with 10 users, then $5 per extra user; Enterprise $20 per user a month, billed annually, from 25 users | Silver and Gold named on its site; prices not listed on the pages we checked; annual plans save 20%, per its knowledge base |
| Platforms | Google Ads, Microsoft Ads, LinkedIn Ads | Google Ads, Microsoft Ads and Meta Ads; Google Ads is required for its report |
| Ad accounts | One script covers a whole manager account | Unlimited ad accounts on all plans |
| Pacing | Hourly, cut-to-date to the pull hour, with weekday schedules and flight dates | Budget tracking across platforms to adjust pacing and stop overspending early; method not described |
| Forecast | Month-end spend, conversions and cost per conversion | Not described on the pages we checked |
| Alerts | Daily email with only off-pace campaigns and the budget to set | 30 pre-built alerts for PPC risks, by email or Slack, including budget pacing and overspend |
| Changes | Budget recommendations applied in one click by your own script (Pro), with a change log | Recommendations applied in a couple of clicks; nothing changes automatically, per its FAQ |
| Data refresh | Hourly | Daily refreshes on Gold, per its freelancers page |
| CRM pipeline by campaign | HubSpot, Salesforce, Pipedrive or any CRM (Pro) | Not listed on the pages we checked |
Where Pacing Console wins
- LinkedIn Ads paced alongside Google Ads and Microsoft Ads; Adzooma’s pages name Google, Microsoft and Meta
- Hourly pace per campaign, cut to the pull hour, where Adzooma describes daily refreshes on its Gold plan
- The daily budget that lands each campaign, plus month-end forecasts of spend, conversions and cost per conversion
- Published prices for every plan
- CRM lifecycle stages and cost per stage by campaign
- A free read-only report link for finance and clients
Where Adzooma wins
- A free forever plan with audits, insights and optimization suggestions beyond budgets
- Meta Ads alongside Google Ads and Microsoft Ads
- 30 pre-built alerts for PPC risks, in Slack as well as email
- Tools for Performance Max, Shopping, ad copy, conversion tracking and ad scheduling
- Unlimited ad accounts on every plan
How to switch from Adzooma
- Create a free Pacing Console workspace; it starts with a 30-day Pro trial, no credit card.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
- Enter each campaign’s monthly budget, flight dates and weekday schedules.
- Turn on the daily email, and keep Adzooma for audits and optimization if you use them.
- Connect your CRM on Pro to see pipeline by campaign.
How we checked
Every fact about Adzooma on this page comes from Adzooma’s own public pricing, product and help pages, checked on November 3, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Adzooma before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- LinkedIn Ads is part of your media mix
- Landing each campaign on its monthly budget is the job
- Leadership wants spend next to pipeline by campaign
- You want a published price before you sign up
Choose Adzooma when
- You want free optimization suggestions and audits, not only pacing
- You run Meta Ads with Google and Microsoft
- Your team wants alerts in Slack
Frequently asked questions
Is Pacing Console an Adzooma alternative?
For budget pacing, yes, and it adds LinkedIn Ads. For audits and optimization suggestions across Google, Microsoft and Meta, Adzooma covers more ground. Both have free plans, so many teams can use both.
How much does Adzooma cost?
Adzooma offers a free forever plan with no credit card. Its site names paid Silver and Gold plans, and its knowledge base says annual plans save 20%, but the pages we checked in November 2026 did not list prices.
Does Adzooma support LinkedIn Ads?
The Adzooma pages we checked name Google Ads, Microsoft Ads and Meta Ads. Pacing Console paces LinkedIn Ads with Google Ads and Microsoft Ads.
Does either tool change budgets automatically?
No. Adzooma says nothing changes automatically and you apply recommendations yourself. Pacing Console Pro applies a budget change only when you accept it, through your own script.
Sources
Competitor pages checked on .
- Adzooma home page (adzooma.com)
- Adzooma: Google Ads optimisation (adzooma.com/google-ads-optimisation)
- Adzooma vs competitors (adzooma.com/adzooma-vs-competitors)
- Adzooma for freelancers (adzooma.com/freelancers)
- Adzooma knowledge base: pricing and packages (knowledgebase.adzooma.com/en/article/pricing-and-packages)