Pacing Console vs AgencyAnalytics: client reporting with a pacing widget, or a pacing tool
By the PlanConversion Strategy Team.
AgencyAnalytics is white-label client reporting for agencies at $20 USD per client a month billed annually, with 90+ integrations, unlimited users and AI summaries; it tracks budget pacing through custom Goals that show spend against a monthly or daily budget with a pacing line. Pacing Console is a pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads with hourly per-campaign pace, month-end forecasts, a daily off-pace email and one-click budget changes, at $49 USD per workspace a month on Pro whatever the number of clients within plan limits. Pick AgencyAnalytics for branded client reports; pick Pacing Console for the daily budget work behind them.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Criterion | Pacing Console | AgencyAnalytics |
|---|---|---|
| What it is | A budget pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads | White-label reporting and dashboards for agencies |
| Price | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month or $490 USD a year, 10 users included, then $5 USD per extra user; Enterprise $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user | Core plan $20 USD per client a month, billed annually; discounted per-client pricing for 25+ clients |
| How price scales | Per workspace; does not grow with ad spend or clients, within plan limits (25 ad accounts per platform on Pro) | Per client |
| Trial | First month free, no credit card | 14-day free trial, no credit card required |
| Users | 10 on Pro, then $5 USD per extra user | Unlimited staff and client users |
| Budget pacing | Built in per campaign: hourly cut-to-date pace, weekday schedules, flight dates, tolerance band | Custom Goals: enter a monthly or daily budget, add a goal widget with a pacing line; red when behind, green when on pace or over; on certain plans |
| Forecast | Month-end spend, conversions and cost per conversion; daily budget needed to land the month | Not described for goals; Trend Forecasting is listed as a separate insights feature |
| Alerts | Daily email with only the off-pace campaigns and the budget to set | Not mentioned on its goals pages; reports can be emailed daily, weekly or monthly |
| Budget changes | One-click changes on Pro, applied by your own script, with a change log | Not described; its pages cover tracking and reporting |
| Spend to pipeline | CRM lifecycle stages by campaign on Pro; pipeline and revenue by campaign on Enterprise | Not described on the pages we checked |
| Platforms | Google Ads, Microsoft Ads, LinkedIn Ads | 90+ integrations, including Google Ads, Microsoft Ads, LinkedIn Ads and Instagram Ads |
| White label | Read-only live report links for clients and finance | White-labeled client portal, custom domain and branded email |
Where Pacing Console wins
- Pacing per campaign, not one goal per budget: every campaign has its pace, gap and daily budget to set
- Pace judged to the hour of the pull, with weekday-only schedules paced on business days
- A morning email with only the campaigns that need a change
- One-click budget changes applied by your own script, with a log
- Flat price per workspace: 10 clients cost the same as 3 on Pro, within plan limits
- CRM lifecycle stages by campaign on Pro for B2B clients
Where AgencyAnalytics wins
- Branded client portal, custom domain and scheduled client reports
- Unlimited staff and client users
- 90+ integrations for SEO, social, email and paid channels, including Meta
- AI summaries and Ask AI on client data
- Goal widgets that drop straight into client reports
What pacing looks like in each
In AgencyAnalytics, a budget is a Goal: you enter the monthly or daily budget, add the goal widget to a dashboard, and a bar fills against a pacing line. Its help article says the goal resets each month and must be edited in Settings when the budget changes. It is clear, client-friendly and part of the report.
In Pacing Console, every campaign is paced to the hour against its own budget or month-by-month plan, with flight dates and weekday schedules, and the board shows the daily budget that lands the month next to the platform setting. Off-pace campaigns arrive in one morning email, and on Pro an accepted recommendation is applied by your own script. Agencies often keep AgencyAnalytics for the client deck and use Pacing Console to keep the numbers in that deck on plan.
How to switch from AgencyAnalytics
- Create a Pacing Console workspace; the first month is free, no credit card.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
- Copy each client’s budget goal into campaign budgets or a month-by-month plan, and group accounts by client on the client map.
- Set the daily email for the account team and share read-only report links where clients want live status.
- Keep AgencyAnalytics for branded client reports.
How we checked
Every fact about AgencyAnalytics on this page comes from AgencyAnalytics’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with AgencyAnalytics before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- Your account managers pace many campaigns across Google Ads, Microsoft Ads and LinkedIn Ads
- You want alerts and the daily budget to set, not only a progress bar
- Your client count is growing and you want a flat workspace price
- B2B clients ask what spend produced in the CRM
Choose AgencyAnalytics when
- You need branded client reports across SEO, social and paid channels
- You want unlimited client logins in a white-label portal
- A simple goal bar per client budget is enough for pacing
Frequently asked questions
Does AgencyAnalytics have budget pacing?
Yes, through custom Goals. You enter a monthly or daily budget as a goal and add a widget that shows spend against a pacing line. Its help article says Custom Goals are on certain plans and reset each month; it does not mention alerts or end-of-month forecasts for them.
How much does AgencyAnalytics cost?
Its pricing page lists the Core plan at $20 USD per client a month, billed annually, with discounted per-client pricing for 25+ clients and a 14-day free trial.
Which is cheaper for an agency with 10 clients?
At the published Core price, 10 clients on AgencyAnalytics is $200 USD a month billed annually. Pacing Console Pro is $49 USD per workspace a month with 10 users, within plan limits of 25 ad accounts per platform. They do different jobs, so many agencies would pay for both.
Does Pacing Console have white-label reports?
It has read-only live report links for clients and finance, not a branded client portal. For branded client reporting, a tool such as AgencyAnalytics is the better fit.
Sources
Competitor pages checked on .
- AgencyAnalytics pricing (agencyanalytics.com/pricing)
- AgencyAnalytics: goal and budget tracking (agencyanalytics.com/features/goal-budget-tracking)
- AgencyAnalytics Help: track budget pacing with custom goals (help.agencyanalytics.com/en/articles/6091249-track-budget-pacing-with-custom-goals)
- AgencyAnalytics: Microsoft Ads integration (agencyanalytics.com/integrations/microsoft-ads)
- AgencyAnalytics: PPC integrations (agencyanalytics.com/integrations?category=ppc)
