Pacing Console vs DashThis: a reporting dashboard, or a budget pacing tool
By the PlanConversion Strategy Team.
DashThis is a simple marketing reporting dashboard priced by number of dashboards, from $44 a month for 3, with data refreshed about once a day and goals you can add to gauge and historic widgets; its pages do not describe a budget pacing feature. Pacing Console is a pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads with hourly per-campaign pace, month-end forecasts, a daily off-pace email and one-click budget changes, at $49 USD per workspace a month on Pro after a free first month. Pick DashThis for clean client reports across many channels; pick Pacing Console to keep budgets on plan during the month.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Criterion | Pacing Console | DashThis |
|---|---|---|
| What it is | A budget pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads | Marketing reporting dashboards for agencies and marketers |
| Price | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month or $490 USD a year, 10 users included, then $5 USD per extra user; Enterprise $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user | Individual $44 a month (3 dashboards, 15 sources), Professional $139 (10 dashboards, 40 sources), Business $279 (25, 100), Standard from $429 (more dashboards and sources); yearly billing saves more |
| Trial | First month free, no credit card | 15-day free trial |
| Users | 10 on Pro, then $5 USD per extra user | Unlimited account users |
| Data sources | Google Ads, Microsoft Ads, LinkedIn Ads | About 37 listed integrations, including Google Ads, Microsoft Advertising, LinkedIn Ads, Meta Ads and TikTok Ads; plans include a set number of data sources (15 on Individual) |
| Data freshness | Hourly | About once a day; widgets update at most once a day |
| Budget pacing | Built in per campaign: hourly cut-to-date pace, weekday schedules, flight dates, tolerance band | Not listed; goals can be added to gauge and historic widgets as a numeric target |
| Forecast | Month-end spend, conversions and cost per conversion | Not listed |
| Alerts | Daily email with only the off-pace campaigns and the budget to set | Not listed |
| Budget changes | One-click changes on Pro, applied by your own script, with a change log | Not a budget management tool |
| Spend to pipeline | CRM lifecycle stages by campaign on Pro; pipeline and revenue by campaign on Enterprise | Not described on the pages we checked |
Where Pacing Console wins
- Hourly data, where DashThis refreshes about once a day, which matters on the last days of a month
- Pace math built in: expected spend to the hour, weekday schedules and flight dates
- An email only when a campaign is off pace, with the budget to set
- One-click budget changes on Pro, applied by your own script
- Month-end forecasts of spend, conversions and cost per conversion
- Spend next to CRM lifecycle stages and pipeline by campaign
Where DashThis wins
- Simple, good-looking client dashboards across many channels, including Meta, TikTok, SEO and email
- Unlimited users on every plan
- A low entry price for a few client dashboards
- White-label options from the Professional plan
Why refresh rate matters for pacing
DashThis says widgets update at most once a day, when you open the dashboard or a reporting period. For a monthly client report that is fine. For pacing, a day-old number means a campaign that overspent yesterday afternoon is only visible today, and the last two days of a month are where most budgets are won or lost.
Pacing Console pulls Google Ads and Microsoft Ads spend every hour through your own scheduled script, connects LinkedIn Ads with sign-in, and compares spend with what should have been spent by that hour. If a platform stops sending data, it says so. Many teams keep DashThis for the client report and use Pacing Console to make sure the spend in that report lands on budget.
How to switch from DashThis
- Create a Pacing Console workspace; the first month is free, no credit card.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
- Add monthly budgets or a month-by-month plan per campaign, with flight dates and weekday schedules.
- Use the live Google Sheets link or CSV export if you want pacing figures in a DashThis widget through Google Sheets.
- Keep DashThis for client reports and share the Pacing Console read-only link for live budget status.
How we checked
Every fact about DashThis on this page comes from DashThis’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with DashThis before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- You need to catch over or under spend within hours, not a day later
- You want the budget to set and one-click changes
- You pace Google Ads, Microsoft Ads and LinkedIn Ads together
- Leadership wants pipeline by campaign next to spend
Choose DashThis when
- You mainly need monthly client reports across many channels
- Unlimited users and a low price for a few dashboards matter most
- Budget pacing is handled elsewhere
Frequently asked questions
Does DashThis have budget pacing?
Its pricing page and help articles we checked do not describe a budget pacing feature. You can add a numeric goal to gauge and historic widgets to compare a metric such as spend with a target.
How much does DashThis cost?
Its pricing page lists Individual at $44 a month for 3 dashboards and 15 sources, Professional $139 for 10 dashboards and 40 sources, Business $279 for 25 dashboards and 100 sources, and Standard from $429, with savings on yearly billing.
How often does DashThis refresh data?
Its help center says data is refreshed about once a day and widgets update at most once a day. Pacing Console pulls spend every hour.
Can I show Pacing Console data in DashThis?
Pacing Console offers CSV export and a live Google Sheets link, and DashThis lists Google Sheets as a data source, so a pacing table can feed a DashThis report.
Sources
Competitor pages checked on .
- DashThis pricing (dashthis.com/pricing)
- DashThis Help: sales and pricing FAQ (help.dashthis.com/sales-and-pricing)
- DashThis Help: how to add goals (help.dashthis.com/how-to-add-goals-in-dashthis)
- DashThis Help: how often data is updated (help.dashthis.com/how-often-data-is-updated-in-my-dashboards)
- DashThis integrations (dashthis.com/integrations)
