Pacing Console vs Marin Software: budget pacing without a platform contract
By the PlanConversion Strategy Team.
Pick Marin Software (MarinOne) if you want one platform to manage, bid and pace across search, social and retail media, including Meta, Amazon and Walmart, and you can commit to plans that start at $500 a month (Connect, daily data) or $1,000 to $2,000 a month on 12-month terms for intraday data. Pick Pacing Console if your spend runs on Google Ads, Microsoft Ads and LinkedIn Ads and you want hourly pace, the daily budget to set and cost per pipeline stage by campaign for $49 USD per workspace a month on Pro, with the first month free. Status note: Marin filed for Chapter 11 on July 1, 2025 and its reorganization plan took effect on September 5, 2025; the company says it continues to operate under new owners.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Criterion | Pacing Console | Marin Software |
|---|---|---|
| What it is | A budget pacing app for Google Ads, Microsoft Ads and LinkedIn Ads, set up in about 15 minutes | MarinOne, a cross-channel ad management platform for search, social and retail media with budget pacing, bidding and reporting |
| Price | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month or $490 USD a year, 10 users included, then $5 USD per extra user; Enterprise $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user | Connect from $500 a month (month-to-month), Ascend from $1,000 a month and One from $2,000 a month (12-month terms; tier cards say custom quote); one-time setup fees for non-API publishers, CRM integrations and UTM tagging |
| Trial | First month free, up to 3 users, any spend, no credit card | 30-day free trial linked from the pricing page |
| Channels | Google Ads, Microsoft Ads and LinkedIn Ads | Search (Google, Microsoft, Apple Search Ads, Yahoo Japan), social (Meta, LinkedIn, TikTok, X, Snap, Pinterest, Reddit), retail media (Amazon, Walmart, Instacart, Criteo and more) and others |
| Data refresh | Hourly, with expected spend cut to the hour of the pull and stale-data warnings | Daily on Connect; intraday on Ascend and One |
| How pacing works | Per campaign against a monthly budget, flight dates or a budget plan, with a 10% tolerance band and weekday-only schedules | Strategies: groups of campaigns, across publishers and channels, that share one spend target for a month, quarter or custom period |
| Budget changes | You approve; recommendations applied in one click by your own script in Google Ads and Microsoft Ads (Pro), with a change log | Automated: Marin says it shifts budgets and bids to hit targets, rolls leftover budget into the next cycle and pauses campaigns in Strategies that met their goal |
| Forecast | Month-end spend, conversions and cost per conversion on every plan; P10 to P90 range on Pro | AI performance forecasting listed on Ascend |
| CRM and pipeline | CRM lifecycle stages by campaign on Pro (HubSpot, Salesforce, Pipedrive, CSV or API); pipeline and revenue (deals) by campaign on Enterprise | Offline conversion alignment and conversion imports; CRM integrations carry a one-time setup fee |
| AI | Pacing Console AI on Enterprise: off-pace causes and fixes, reallocation ranked by effect on month-end spend, “Ask your budget” chat; a person approves every change | AI insights into why goals are missed, AI forecasting (Ascend) and AI workflow automation (One) |
| Data retention | 25 months of history on the Performance page (Pro) | 24 months (Connect), 36 months (Ascend), 48 months (One) |
| Company status | Built and run by PlanConversion, a B2B paid media and demand gen agency | Emerged from Chapter 11 on September 5, 2025; new equity held by Kaxxa Holdings and 5Y, per Marin’s 8-K |
Where Pacing Console wins
- Cost: Pro is $49 USD per workspace a month, or $490 USD a year, against Marin’s published floor of $500 a month for Connect
- Hourly data on every plan, where Marin’s entry tier refreshes daily and intraday data starts on 12-month plans
- Cost per lifecycle stage by campaign on Pro, and cost per dollar of pipeline on Enterprise, next to the pace of each campaign
- A person approves every budget change, applied by your own script, which suits finance teams that do not want a tool moving money by itself
- Set up in about 15 minutes with pre-filled scripts, with no onboarding project or setup fee
- Price does not grow with ad spend, and the first month is free with no credit card
Where Marin Software wins
- Channel breadth: Marin lists Meta, TikTok, Amazon, Walmart and many other publishers; Pacing Console paces Google Ads, Microsoft Ads and LinkedIn Ads only
- Marin manages campaigns, bids, keywords and ad copy as well as budgets; Pacing Console is a pacing and budget tool, not a campaign editor
- Automated pacing: Marin can shift budgets, pause campaigns that met their goal and roll leftover budget forward without a person accepting each change
- Longer data retention on its upper tiers (up to 48 months) and data warehouse integrations with AWS, Google Cloud, Microsoft Azure and Snowflake
- For retail media or ecommerce teams spending across many marketplaces, Marin covers ground Pacing Console does not
What a year of each costs, and what it shows past the click
On published prices, a year of Pacing Console Pro is $490 USD for 10 users. A year of Marin Connect, its month-to-month entry tier with five data sources and daily data, is at least $6,000 (12 times $500), and the 12-month Ascend and One tiers start at $12,000 and $24,000 a year before one-time setup fees. Pacing Console Enterprise, with pipeline and revenue by campaign, budget groups, approvals and Pacing Console AI, is $18,000 USD a year.
The second question is what each tool shows after the click. Marin aligns offline conversions and imports conversion data. Pacing Console reads lifecycle stages from HubSpot, Salesforce or Pipedrive on Pro and deals and revenue on Enterprise, so the pacing board can show cost per opportunity and cost per dollar of pipeline for the same campaigns you are pacing. For a B2B team on Google, Microsoft and LinkedIn, that is usually the number leadership asks about.
How to switch from Marin Software
- Create a Pacing Console workspace; the first month is free, no credit card.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
- Recreate each Marin Strategy as a budget plan or budget group (Enterprise), and add flight dates and weekday schedules where they apply.
- Connect HubSpot, Salesforce or Pipedrive (Pro) so lifecycle stages sit next to spend by campaign.
- Run both side by side for a month and compare pace, month-end forecasts and cost per stage before changing your Marin plan.
How we checked
Every fact about Marin Software on this page comes from Marin Software’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Marin Software before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- Your paid media runs on Google Ads, Microsoft Ads and LinkedIn Ads
- You want hourly pace and the daily budget to set, not a full campaign management platform
- Leadership wants spend next to CRM stages, pipeline and revenue by campaign
- You want a price that does not depend on a 12-month platform contract
Choose Marin Software when
- You need one platform for search, social and retail media, including Meta, Amazon and Walmart
- You want the tool to move budgets and pause campaigns automatically to hit a shared target
- You manage bids, keywords and ads in the same place you pace budgets
Frequently asked questions
Is Marin Software still in business?
Yes, according to its own filings. Marin filed for Chapter 11 on July 1, 2025, the court confirmed its plan on August 29, 2025, and the plan took effect on September 5, 2025, with Kaxxa Holdings and 5Y holding the new equity. Marin said it expected no impact on its customers during the process.
How much does Marin Software cost?
Marin’s pricing page lists Connect from $500 a month (month-to-month, daily data), Ascend from $1,000 a month and One from $2,000 a month (12-month terms), with one-time setup fees for some integrations. Confirm with Marin, since the tier cards also say custom quote.
Does Pacing Console manage Meta or Amazon ads like Marin?
No. Pacing Console paces Google Ads, Microsoft Ads and LinkedIn Ads. If Meta or retail media is a large share of your budget, Marin or another cross-channel platform covers it.
Can Pacing Console change budgets automatically?
It recommends the change and shows its dollar impact; on Pro a person accepts it and your own script applies it in Google Ads or Microsoft Ads on its next run. On Enterprise, Pacing Console AI ranks reallocations but never changes a budget by itself.
Which shows cost per pipeline better for B2B?
Pacing Console shows CRM lifecycle stages by campaign on Pro and pipeline and revenue (deals) on Enterprise, beside pace. Marin lists offline conversion alignment and CRM integrations with a setup fee; check with Marin how deals and revenue appear in its reports.
Sources
Competitor pages checked on .
- Marin Software pricing (marinsoftware.com/pricing)
- Marin Software: budget pacing (marinsoftware.com/capabilities/budget-pacing)
- Marin Software: MarinOne for agencies (marinsoftware.com/solutions/agencies)
- Marin Software press release: restructuring with Kaxxa Holdings (July 10, 2025) (www.businesswire.com/news/home/20250710162488/en)
- Marin Software Form 8-K: plan confirmed and effective (August 29, 2025) (www.sec.gov/Archives/edgar/data/1389002/000095017025113236/mrin-20250829.htm)
