Pacing Console vs HockeyStack: a revenue attribution platform, or pacing with spend to pipeline
By the PlanConversion Strategy Team.
HockeyStack is a B2B revenue data platform: multi-touch attribution models compared side by side, lift reports, buyer journeys from first anonymous touch to closed-won, account scoring and an AI analyst, with custom plans through a demo. Pacing Console is a budget pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads: hourly pace, month-end forecasts, the daily budget to set and one-click budget changes, with CRM stages by campaign on Pro ($49 USD a month) and pipeline and revenue by campaign on Enterprise. Pick HockeyStack to understand what drives revenue across every channel; pick Pacing Console to control daily spend; many B2B teams would use both.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Criterion | Pacing Console | HockeyStack |
|---|---|---|
| What it is | A budget pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads, with spend to pipeline by campaign | A B2B revenue data platform: attribution, lift, journeys, account intelligence and AI workflows |
| Price | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month or $490 USD a year, 10 users included, then $5 USD per extra user; Enterprise $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user | Custom plans through a demo, with startup pricing available; its academy pricing page lists Growth at $1,400 a month, Scale at $2,400 a month and Enterprise as custom |
| Users | Pro includes 10 users, then $5 USD per extra user | Academy pricing FAQ: a minimum of 10 team members on all plans |
| Attribution | Not a multi-touch attribution tool; spend, CRM stages and pipeline are shown by campaign | Multi-touch models compared side by side, lift reports; machine learning attribution and mix modeling listed on Enterprise |
| Journeys | Not offered | Account and user journeys from first anonymous touch to closed-won, with cookieless tracking |
| Daily pacing | Hourly cut-to-date pace per campaign, weekday schedules, pace tolerance band | Not described on the pages we checked |
| Forecast | Month-end spend, conversions and cost per conversion per campaign; P10 to P90 range on Pro | Forecasting listed on Enterprise; the method is not described |
| Budget actions | Daily budget to set, recommendations with dollar impact, one-click changes for Google Ads and Microsoft Ads (Pro) | Budget optimization listed on Enterprise; a Marketing Budget Optimizer dashboard template; budgets are not changed in ad platforms |
| Alerts | Daily email with only off-pace campaigns, and stale-data warnings | AI agents surface recommendations and next best actions |
| CRM | HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API | Two-way sync with CRMs; its FAQ names Salesforce and HubSpot |
| AI | Pacing Console AI on Enterprise: explains off-pace campaigns, ranks reallocations; a person approves every change | Odin AI analyst for insights and report building |
Where Pacing Console wins
- Daily budget control for each campaign: hourly pace, the daily budget to set and an off-pace email
- Month-end forecasts per campaign with a P10 to P90 range on Pro
- One-click budget changes for Google Ads and Microsoft Ads, applied by your own script and logged
- Pipeline and revenue by campaign on Enterprise, next to pace, without a full attribution rollout
- Published prices from $49 USD a month, with a free first month
- Set up in about 15 minutes, with no website tracking to install
Where HockeyStack wins
- Multi-touch attribution with side-by-side models, lift reports and, on Enterprise, machine learning attribution and mix modeling
- Account and user journeys from first anonymous touch to closed-won
- Account scoring and intelligence that combine CRM data with third-party behavior and intent
- Every channel and touch, not only Google Ads, Microsoft Ads and LinkedIn Ads
- An AI analyst that builds reports from plain-language questions across all that data
Budget optimization in HockeyStack and pacing in Pacing Console
HockeyStack’s Enterprise plan lists forecasting, mix modeling and budget optimization, built on its attribution and journey data. That kind of work decides how much each channel should get. The pages we checked do not describe hour-by-hour campaign pacing, the daily budget to set in each ad platform, or budget changes sent to Google Ads or Microsoft Ads.
Pacing Console works one level down: each campaign’s spend against its monthly budget, every hour, with the change to make and, on Pro, a one-click change that your own script applies. Enterprise adds pipeline and revenue by campaign, scenarios, approvals and guardrails. Teams with HockeyStack can use it to set the plan and Pacing Console to land it.
How to switch from HockeyStack
- Create a Pacing Console workspace; the first month is free, no credit card.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
- Enter monthly budgets or a month-by-month plan for each campaign, with flight dates and weekday schedules.
- Connect your CRM on Pro for lifecycle stages by campaign; on Enterprise, add pipeline and revenue by campaign.
- Keep HockeyStack for attribution and planning, and use Pacing Console for daily pacing and budget changes.
How we checked
Every fact about HockeyStack on this page comes from HockeyStack’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with HockeyStack before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- Campaigns overspend or underspend and nobody catches it until month end
- You need spend to pipeline by campaign with published pricing
- You want budget changes approved and applied from one place
- You already have attribution and need daily execution next to it
Choose HockeyStack when
- You need multi-touch attribution, lift and journeys across every channel
- You want account scoring and intelligence for sales and ABM
- You want mix modeling and channel-level budget optimization
Frequently asked questions
Is Pacing Console a HockeyStack alternative?
Not for attribution: Pacing Console does not do multi-touch attribution, journeys or account scoring. It is the right tool when the need is daily budget pacing with spend, CRM stages and pipeline by campaign.
How much does HockeyStack cost?
Its app pricing page offers custom plans through a demo, with startup pricing available. Its academy pricing page lists Growth at $1,400 a month, Scale at $2,400 a month and Enterprise as custom; confirm current prices with HockeyStack.
Does HockeyStack do budget pacing?
Its Enterprise plan lists forecasting and budget optimization. The pages we checked do not describe hourly campaign pacing, off-pace alerts or budget changes applied in ad platforms.
Does Pacing Console use AI?
Pacing Console AI is part of Enterprise. It explains why a campaign is off pace, writes a weekly summary, ranks budget reallocations and answers questions about your budget. It never changes a budget by itself: a person accepts each change and your own script applies it.
Sources
Competitor pages checked on .
- HockeyStack pricing (app) (app.hockeystack.com/pricing)
- HockeyStack pricing and plans (academy) (academy.hockeystack.com/pricing)
- HockeyStack attribution (hockeystack.com/product/attribution)
- HockeyStack platform overview (hockeystack.com/product-features/platform-overview)
