Pacing Console vs Skai: enterprise pacing at a B2B price
By the PlanConversion Strategy Team.
Pick Skai if you run large budgets across paid search, paid social and retail media on 100+ publishers and retailers and want one platform for bidding, forecasting, incrementality testing and its Celeste AI agent; its published plans start at $114,000 a year for advertisers spending up to $4M a year. Pick Pacing Console if your spend is on Google Ads, Microsoft Ads and LinkedIn Ads and you mainly need hourly pace, month-end forecasts and spend next to pipeline: Pro is $49 USD per workspace a month, and Enterprise, with Pacing Console AI and pipeline and revenue by campaign, is $1,500 USD a month billed annually.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Criterion | Pacing Console | Skai |
|---|---|---|
| What it is | A budget pacing app for Google Ads, Microsoft Ads and LinkedIn Ads | An omnichannel advertising platform for paid search, paid social, retail media, display and connected TV |
| Price | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month or $490 USD a year, 10 users included, then $5 USD per extra user; Enterprise $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user | Standard $114k a year (up to $4M annual spend), Advanced $276k ($10M), Enterprise $504k ($20M), Enterprise Premier $756k ($35M), custom above $35M |
| What drives price | Flat per workspace; does not grow with ad spend within plan limits | Tier is set by the advertiser’s annual ad spend |
| Trial | First month free, no credit card | Personalized demo; no trial listed |
| Channels | Google Ads, Microsoft Ads, LinkedIn Ads | 100+ publishers and retailers, including Amazon, Walmart, Criteo, Meta, TikTok and Snap |
| Pacing | Hourly cut-to-date pace per campaign with a tolerance band, weekday schedules and stale-data warnings | Pacing Monitor: groups of campaigns tracked against goals for a month, quarter, year or flight, with high, moderate and low risk zones |
| Alerts | Daily email listing only off-pace campaigns and the budget to set | Risk rules with thresholds for budget, revenue and custom metrics; AI alerts on spend and performance anomalies |
| Forecasting | Month-end spend, conversions and cost per conversion; P10 to P90 range on Pro; scenarios and target back-solve on Enterprise | Media Forecasting: impact of budget changes on KPIs and optimal budget allocation |
| Budget automation | One-click changes applied by your own script (Pro); a person approves each change | Portfolios and Budget Navigator make daily bid and budget optimizations |
| CRM pipeline | CRM lifecycle stages by campaign (Pro); pipeline and revenue by campaign (Enterprise) | Offline conversions and CRM integration not mentioned on the platform page; first-party data and audience sync are |
| AI | Pacing Console AI (Enterprise): explains off-pace campaigns, ranks reallocations, weekly summary, “Ask your budget” chat, month-end recap drafts | Celeste AI (Skai Agent) on every tier, plus Agent Connect for external agents through MCP |
| Measurement | Cost per conversion, per lifecycle stage and per dollar of pipeline by campaign | Attribution modeling; incrementality testing on Enterprise Premier |
Where Pacing Console wins
- Price: a year of Enterprise is $18,000 USD; Skai’s lowest published plan is $114,000 a year
- Pricing does not rise with ad spend, where Skai places you in a tier by annual spend
- Built for B2B: cost per lifecycle stage on Pro and cost per dollar of pipeline on Enterprise, read from HubSpot, Salesforce or Pipedrive
- Hourly pace cut to the hour of the pull, with the daily budget each campaign needs to land the month
- LinkedIn Ads paced next to Google Ads and Microsoft Ads, which is where most B2B budgets sit
- Self-serve: set up in about 15 minutes and the first month is free, with no sales cycle
Where Skai wins
- Channel coverage: Skai covers retail media, Meta, TikTok, Snap, display and connected TV; Pacing Console covers Google Ads, Microsoft Ads and LinkedIn Ads
- Skai automates daily bid and budget optimization across portfolios; Pacing Console waits for a person to accept each change
- Incrementality testing and attribution modeling, which Pacing Console does not offer
- Competitive insights, search term analysis and creative AI for Meta assets, beyond what a pacing tool does
- For a retailer or consumer brand spending millions across marketplaces, Skai is the more complete platform
Spend to pipeline: what each one is built to show
Skai is built around commerce and media performance: ROAS by channel, retail media, attribution and, on its top tiers, incrementality tests. Its pricing reflects that scope, from $114,000 a year for advertisers spending up to $4M a year.
Pacing Console starts from the budget and walks down the funnel: spend and pace, conversions and cost per conversion, then CRM lifecycle stages on Pro and deals and revenue by campaign on Enterprise. For a B2B team spending, say, $2M a year on Google, Microsoft and LinkedIn, Enterprise costs $18,000 USD a year and answers the questions finance asks: are we on budget, what will we spend by month end, and what did each campaign cost per opportunity and per dollar of pipeline.
How to switch from Skai
- Create a Pacing Console workspace; the first month is free, no credit card.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
- Rebuild each Pacing Monitor group as a client or budget group, with the same period goals and flight dates.
- Set the pace tolerance band to match your Skai risk thresholds and turn on the daily email.
- Connect your CRM (Pro for lifecycle stages, Enterprise for deals and revenue) and compare a month side by side.
How we checked
Every fact about Skai on this page comes from Skai’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Skai before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- You are a B2B team or agency on Google Ads, Microsoft Ads and LinkedIn Ads
- You need pacing, forecasts and cost per pipeline stage, not a full media platform
- Your annual spend makes a six-figure platform fee hard to justify
- You want AI that recommends and a person who approves every change
Choose Skai when
- You run retail media, social and search together at large scale
- You want automated bid and budget optimization across 100+ publishers
- You need incrementality testing and cross-channel attribution in the same platform
Frequently asked questions
How much does Skai cost?
Skai’s pricing page lists Standard at $114k a year for advertisers spending up to $4M a year, Advanced at $276k (up to $10M), Enterprise at $504k (up to $20M), Enterprise Premier at $756k (up to $35M) and custom pricing above that. It says every tier includes Celeste AI.
Does Skai have budget pacing?
Yes. Skai’s Pacing Monitor tracks groups of campaigns against goals for a month, quarter, year or flight, with risk rules for budget, revenue and custom metrics, and its platform page lists real-time budget pacing across channels.
Is Pacing Console a Skai alternative?
For B2B teams whose spend is on Google Ads, Microsoft Ads and LinkedIn Ads and who mainly need pacing, forecasts and spend next to pipeline, yes. For retail media, social and connected TV at scale, Skai covers far more channels.
Does Pacing Console AI change budgets automatically?
No. On Enterprise it explains why a campaign is off pace, ranks reallocations by effect on month-end spend and drafts recaps, but a change is only queued when a person accepts it, and your own script applies it.
Sources
Competitor pages checked on .
- Skai pricing (skai.io/pricing)
- Skai advertising management platform overview (skai.io/advertising-management-platform)
- Skai blog: Pacing Monitor (skai.io/blog/pacing-monitor)
