Pacing Console vs Windsor.ai: a pacing template on a connector, or a pacing tool

• Pace cut to the hour of the pull, not an even daily split, so weekday-only campaigns and early-morning checks read correctly
• Hourly data on every plan, with nothing to load or schedule in a sheet
• The daily budget needed to land the month, shown next to the platform setting
• A morning email with only the campaigns off pace, and a warning when data stops arriving
• Recommendations with dollar impact and one-click budget changes on Pro
• CRM lifecycle stages by campaign on Pro without building joins

• A free plan and low entry price: Basic is $19 a month billed yearly with unlimited users
• Far more sources and destinations, including Facebook, BigQuery, Power BI and AI assistants
• A free Google Sheets pacing template you can change any way you like
• Data for every kind of reporting and for feeding your own attribution models
• Refresh every 15 minutes on Professional and Enterprise

Windsor.ai’s Google Sheets budget pacing guide covers Google Ads, Facebook and LinkedIn Ads. It divides a monthly budget evenly across the days of the month (its example is $5,000 over 30 days, about $166 a day) and compares that with actual spend, with projected spend in the overview. You load the data with the Windsor.ai add-on and can schedule a refresh; the guide suggests Google Apps Script for further automation.

An even daily split works for always-on campaigns. It misreads weekday-only campaigns, flights that start mid-month and checks made early in the day. Pacing Console calculates expected spend to the hour the data was pulled, in your time zone, handles weekday schedules and flight dates, and emails you only when a campaign leaves the tolerance band.

• Create a Pacing Console workspace; the first month is free, no credit card.
• Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
• Copy the monthly budgets from your Windsor.ai pacing sheet into each campaign, then add flight dates and weekday schedules.
• Compare a month: the sheet’s projected spend against the Pacing Console month-end forecast.
• Keep Windsor.ai for multi-channel reporting, and use the Pacing Console Google Sheets link if you want pacing data in the same file.

Every fact about Windsor.ai on this page comes from Windsor.ai’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Windsor.ai before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.