Pacing Console / Coupler.io

Pacing Console vs Coupler.io: build your own pacing sheet, or use a pacing tool

The short answer

Coupler.io is a data connector that moves 400+ sources, including Google Ads, Microsoft Ads and LinkedIn Ads, into Google Sheets, Looker Studio, Power BI and its own dashboards, and offers PPC budget tracking dashboard templates you run on that data; paid plans start at $32 a month ($24 billed yearly), and hourly refresh starts on Pro at $259 a month ($199 yearly). Pacing Console is a ready-made pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads with hourly data on every plan, free for the first month for up to 3 users, then Pro at $49 USD per workspace a month. Pick Coupler.io if you want the data in your own reports across many channels; pick Pacing Console if you want pacing, forecasts and alerts without building or maintaining a sheet.

Pacing Console at a glance

What it is: A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
Platforms: Google Ads, Microsoft Ads and LinkedIn Ads
CRM: HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
Pipeline and revenue: Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
1 month free: First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
Pro: $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
Enterprise: $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
With Link Console: Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
Start and sign-in: First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Side by side

At a glance

Criterion	Pacing Console	Coupler.io
What it is	A budget pacing tool with its own board, forecasts and recommendations	A data connector and dashboard tool that moves data from 400+ sources into Google Sheets, Looker Studio, Power BI, Tableau and Coupler.io dashboards
Price	First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month or $490 USD a year, 10 users included, then $5 USD per extra user; Enterprise $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user	Free (1 account, manual refresh); Starter $32 a month ($24 yearly), 3 accounts, 1 user; Active $132 ($99), 15 accounts, unlimited users; Pro $259 ($199), 50 accounts; Custom on request
Trial	First month free, no credit card	7-day trial of paid plans, then a paid plan or the Free plan
Data refresh	Hourly on every plan	Manual on Free, daily on Starter and Active, hourly on Pro, every 15 minutes on Custom
Ad platforms	Google Ads, Microsoft Ads, LinkedIn Ads	Google Ads, Microsoft Ads, LinkedIn Ads, Meta, TikTok, Reddit, Pinterest and many more
Pacing	Built in: hourly cut-to-date pace per campaign, weekday-only schedules, pace tolerance band, flight dates	PPC budget dashboard templates that track actual spend against allocated budgets; pacing logic is what the template and your edits do
Forecast	Month-end spend, conversions and cost per conversion; P10 to P90 range on Pro	Its budget report mentions projection alerts and an advertising budget forecast dashboard; the method is not described
Daily budget to set	Shown per campaign next to the platform setting	Yours to build in the sheet or dashboard
Alerts	Daily email with only off-pace campaigns, and stale-data warnings	Projection alerts mentioned on the template pages, without detail
Budget changes	One-click for Google Ads and Microsoft Ads (Pro), applied by your own script, logged	Not a budget management tool; changes are made in each platform
CRM pipeline by campaign	HubSpot, Salesforce, Pipedrive or any CRM by CSV or API (Pro)	Possible if you connect a CRM source and build the joins

Where Pacing Console wins

Nothing to build or repair: the pacing board, forecast and daily budget to set work as soon as data arrives
Hourly data on every plan; Coupler.io refreshes hourly from Pro at $259 a month ($199 yearly)
Pace cut to the hour of the pull, with weekday-only schedules and flight dates built in
A morning email with only the campaigns that need a change, and a warning when a platform stops sending data
Recommendations with dollar impact and one-click budget changes on Pro
CRM lifecycle stages by campaign without building lookups

Where Coupler.io wins

Hundreds of sources and destinations, including Meta, TikTok, Power BI and Tableau, from one subscription
Full control of the sheet or dashboard: any layout, formula or allocation logic
A Free plan with manual refresh, and a Starter plan at $24 a month billed yearly
Unlimited users from the Active plan
Data for every kind of reporting, not only pacing, including AI analysis features on paid plans

Build your own pacing sheet on Coupler.io, or use a pacing tool

With Coupler.io, the data is the product. You connect Google Ads, Microsoft Ads and LinkedIn Ads, send the spend to Google Sheets or Looker Studio, and start from one of its PPC budget tracking dashboards. The sheet is then yours: the pacing formula, how weekday-only campaigns are handled, the forecast and who is told when a campaign drifts. Refresh frequency depends on the plan: daily on Starter and Active, hourly on Pro, every 15 minutes on Custom.

Pacing Console skips the build. Spend arrives every hour from scripts in your own Google Ads and Microsoft Ads accounts and from LinkedIn Ads, and the pace, the daily budget to set and the month-end forecast are calculated for you. If you already use Coupler.io for cross-channel reporting, keep it for that and let a pacing tool handle the budgets.

How to switch from Coupler.io

Create a Pacing Console workspace; the first month is free, no credit card.
Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
Copy each campaign’s monthly budget from your Coupler.io sheet, or a month-by-month plan, and add flight dates and weekday schedules.
Compare a month side by side: your sheet’s projection against the Pacing Console month-end forecast.
Keep Coupler.io for cross-channel reporting, and send finance the read-only Pacing Console link for budget status.

How we checked

Every fact about Coupler.io on this page comes from Coupler.io’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Coupler.io before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.

Decision guide

Which one fits your team

Choose Pacing Console when

Pacing Google Ads, Microsoft Ads and LinkedIn Ads is the job, not building reports
You need hourly data without paying for a top connector tier
Nobody owns the pacing sheet or has time to fix it
You want spend next to CRM lifecycle stages by campaign

Choose Coupler.io when

You need many channels, including Meta or TikTok, in your own Sheets, Looker Studio or Power BI reports
Your team wants full control of the pacing math in a file it owns
You already pay for Coupler.io and pacing is one more tab

FAQ

Frequently asked questions

Does Coupler.io have a budget pacing template?

It publishes PPC budget dashboards, including a Google Sheets monthly budget dashboard and a multi-channel budget tracking dashboard, that compare actual spend with allocated budgets. The template pages do not state a price for the template or describe the pacing method in detail.

How much does Coupler.io cost?

Its pricing page lists Free at $0 (1 account, manual refresh), Starter at $32 a month or $24 billed yearly, Active at $132 or $99, Pro at $259 or $199 and Custom on request, with a 7-day trial of paid plans.

How often does Coupler.io refresh data?

Manual on Free, daily on Starter and Active, hourly on Pro and every 15 minutes on Custom, per its pricing page. Pacing Console pulls Google Ads, Microsoft Ads and LinkedIn Ads every hour on every plan.

Can I use Coupler.io and Pacing Console together?

Yes. Pacing Console also gives you a CSV export and a live Google Sheets link (IMPORTDATA), so pacing data can sit next to the cross-channel data Coupler.io brings in.

Sources

Competitor pages checked on November 11, 2026.

Coupler.io pricing (www.coupler.io/pricing)
Coupler.io: PPC monthly budget dashboard (Google Sheets) (www.coupler.io/marketing-dashboards/google-sheets-ppc-monthly-budget-dashboard)
Coupler.io: PPC multi-channel budget tracking dashboard (www.coupler.io/marketing-dashboards/google-sheets-ppc-multichannel-budget-tracking-dashboard)