Pacing Console vs Whatagraph: a reporting platform with a pacing agent, or a pacing tool

• Pacing works the day you connect, with no agent brief to write or tune
• One-click budget changes applied by your own script, with a change log, where Whatagraph recommends notify only
• Published USD pricing from $49 USD a month on Pro, against a published starting price of €699 a month billed annually
• Weekday schedules, flight dates and month-by-month plans built into the pace math
• CRM lifecycle stages (Pro) and pipeline and revenue (Enterprise) by campaign next to pace
• Enterprise finance controls: budget groups, purchase orders, approvals, guardrails and an audit log

• Full client reporting with unlimited users and reports across many channels, including Meta
• A pacing agent can follow a custom brief and explain a likely cause on every plan
• Alerts to Slack and project tools, not only email
• Data Hub blends, source groups and automatic currency conversion for cross-channel reports

Whatagraph’s budget pacing agent is a real pacing option: you brief it with budgets and rules, it runs on a schedule, and it flags campaigns above or below your bands with a projection and a likely cause. Its own page advises keeping the agent on detect and notify, with every change made by a person.

Pacing Console takes a different route. The pace math is fixed and audited (expected spend to the hour, weekday schedules, flight dates), the daily budget to set is on every row, and Pro turns an accepted recommendation into a change applied by your own script, with a log. Pacing Console AI on Enterprise adds explanations and reallocation ranked by effect on leads and cost per lead, and still never changes a budget unless a person accepts it.

• Create a Pacing Console workspace; the first month is free, no credit card.
• Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
• Copy the budgets from the sheet or file your Whatagraph agent reads into each campaign, with flight dates.
• Group Google, Microsoft and LinkedIn accounts into one client on the client map.
• Keep Whatagraph for client reports and send clients the Pacing Console read-only link for live budget status.

Every fact about Whatagraph on this page comes from Whatagraph’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Whatagraph before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.