Pacing Console vs Two Minute Reports: a reporting tool with pacing, or a pacing tool

• Pace judged at the exact hour of the pull, with weekday-only schedules, so a campaign is not flagged as behind at 9 am
• A daily email that lists only the off-pace campaigns and the budget to set, and stays quiet when everything is on pace
• Stale-data warnings when a platform stops sending spend
• Every recommendation with its dollar impact, and one-click budget changes for Google Ads and Microsoft Ads on Pro
• CRM lifecycle stages by campaign on Pro, and pipeline and revenue by campaign on Enterprise
• Pro covers up to 25 ad accounts per platform for $49 USD a month; Two Minute Reports All-in is $97 a month for 3 accounts per connector

• Far more channels: 35+ connectors, including Meta and TikTok, which Pacing Console does not pace
• A full client reporting tool: dashboards, report templates, AI dashboards and data into Google Sheets and Looker Studio
• Unlimited seats on every All-in size
• Goal trees with AI goal suggestions and a Simulate mode that link budget to outcome targets
• Monthly, quarterly, yearly and one-time budgets in the same Goals view as every client

Two Minute Reports is not only a connector. Its Goals page tracks spend against a budget every day and shows what has been spent, what remains, projected spend and the daily spend needed to stay on pace, for every client in one list. If you already use it for client reporting across Google Ads, Meta, LinkedIn and TikTok, that view may be all the pacing you need.

Pacing Console goes deeper on fewer platforms. It calculates expected spend to the hour the data was pulled, handles weekday-only schedules and flight dates, emails only the campaigns that are off pace, and on Pro lets you accept a budget change that your own Google Ads or Microsoft Ads script applies. It also puts CRM lifecycle stages, and on Enterprise pipeline and revenue, next to the spend of each campaign. Many agencies would keep a reporting tool for client decks and use a pacing tool for daily budget control.

• Create a Pacing Console workspace; the first month is free, no credit card.
• Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
• Copy each campaign’s monthly budget from your Two Minute Reports goals, or set a month-by-month plan, and add flight dates and weekday schedules where they apply.
• Run both for a month and compare projected spend with the Pacing Console month-end forecast.
• Keep Two Minute Reports for client reporting and Meta or TikTok, and share the read-only Pacing Console report link for budget status.

Every fact about Two Minute Reports on this page comes from Two Minute Reports’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Two Minute Reports before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.