Pacing Console vs Acquisio: pacing you can see, price you can read
By the PlanConversion Strategy Team.
Acquisio, part of Web.com since November 2017, describes Acquisio Turing as AI for cross-channel bid and budget management, with 30+ algorithms that distribute budget and bids, and a platform for agencies and resellers covering Google, Bing, Facebook, Instagram and display. Its site lists no pricing, sign-up or dated release, so confirm it is still sold before you plan around it. Pick Pacing Console if you want hourly pacing for Google Ads, Microsoft Ads and LinkedIn Ads with a published price ($49 USD per workspace a month on Pro, first month free) and cost per pipeline stage by campaign.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Criterion | Pacing Console | Acquisio |
|---|---|---|
| What it is | A budget pacing app for Google Ads, Microsoft Ads and LinkedIn Ads | A PPC management platform for agencies with Acquisio Turing, AI bid and budget management, plus social and reporting modules |
| Ownership and status | Built and run by PlanConversion | Acquired by Web.com, announced November 1, 2017; the site shows no dated releases and uses the older Bing Ads name |
| Price | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month or $490 USD a year, 10 users included, then $5 USD per extra user; Enterprise $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user | Not listed |
| Trial or sign-up | First month free, no credit card | No trial, demo or sign-up link on the pages we checked |
| Channels | Google Ads, Microsoft Ads, LinkedIn Ads | Google Ads, Bing Ads, Facebook, Instagram and display |
| How budgets move | You see the pace and the daily budget to set; one-click changes applied by your own script (Pro), approved by a person | Turing’s algorithms handle bid management, budget management and budget distribution, using timing, geography, platform and device |
| Pace visibility | Hourly cut-to-date pace per campaign, a tolerance band and stale-data warnings | Monthly targets and cross-channel budget distribution; a pacing view is not described |
| Forecast | Month-end spend, conversions and cost per conversion; P10 to P90 range on Pro | Not described |
| Integrations | HubSpot, Salesforce, Pipedrive or any CRM by CSV or API (Pro) | CRM systems, Google Analytics, media publishers and 11 call tracking providers |
| Client reporting | Read-only live report links, CSV export and a live Google Sheets link on every plan | Reporting module for agencies |
| AI | Pacing Console AI (Enterprise): explains off-pace campaigns, ranks reallocations by effect on month-end spend; a person approves every change | Turing machine learning for bids and budgets, including local lead estimation |
Where Pacing Console wins
- A published price and a free first month, where Acquisio lists neither
- You see the pace of every campaign to the hour, and why it is off, instead of a black-box allocation
- LinkedIn Ads paced next to Google Ads and Microsoft Ads
- Cost per lifecycle stage (Pro) and per dollar of pipeline (Enterprise) next to pace, for B2B teams
- A person approves each budget change, and every change is logged
- An actively maintained product with current platform names and connections
Where Acquisio wins
- Acquisio describes automated bid management, not only budgets; Pacing Console does not set bids
- Facebook, Instagram and display are listed on Acquisio’s platform page; Pacing Console does not cover them
- Acquisio lists integrations with 11 call tracking providers, useful for local lead generation
- Its Turing algorithms are designed to distribute budget automatically across many small accounts, which suits SMB resellers
Before you compare costs: check availability
Acquisio’s own pages still describe Turing and its agency platform, and Web.com’s 2017 announcement says Acquisio served small businesses and their resellers on Google, Facebook and Bing. We found no price, trial, sign-up link or dated release on acquisio.com, and the pages use the Bing Ads name. If you are evaluating it, ask Acquisio whether it takes new customers, what it costs and which platforms it supports today.
Pacing Console publishes its price: the first month is free for up to 3 users at any spend, Pro is $49 USD per workspace a month with 10 users, and Enterprise is $1,500 USD a month billed annually. Neither price grows with ad spend. On Pro you also see conversions, cost per conversion and CRM lifecycle stages by campaign, so the budget conversation includes what the spend produced.
How to switch from Acquisio
- Create a Pacing Console workspace; the first month is free, no credit card.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
- Use the client map to group each client’s Google, Microsoft and LinkedIn accounts, and enter the monthly targets you set in Acquisio.
- Share a read-only live report link with each client or account manager.
- Run a month in parallel and compare month-end spend and forecasts before switching off automated distribution.
How we checked
Every fact about Acquisio on this page comes from Acquisio’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Acquisio before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- You want to see and approve budget moves rather than hand them to an algorithm
- You run Google Ads, Microsoft Ads and LinkedIn Ads
- You need a vendor with a published price and current product
- You report spend next to CRM stages or pipeline
Choose Acquisio when
- You already use Acquisio and its automated bid and budget distribution works for your accounts
- You resell PPC to many small businesses and want bids and budgets automated across them
- You rely on its call tracking integrations
Frequently asked questions
Is Acquisio still available?
Acquisio’s website still describes Acquisio Turing and its agency platform, but we found no pricing, trial, sign-up link or dated release on it. Acquisio has been part of Web.com since November 2017. Ask Acquisio directly whether it is sold to new customers.
What is Acquisio Turing?
Acquisio describes Turing as AI for cross-channel PPC management, with 30+ algorithms for bid management, budget management, budget distribution and local lead estimation, taking timing, geography, platform and device into account.
Does Pacing Console set bids like Acquisio?
No. Pacing Console paces budgets: it shows each campaign’s pace, the daily budget to land the month and recommendations with their dollar impact. Bids stay with the ad platform or your bidding tool.
How much does Pacing Console cost for an agency?
The first month is free for up to 3 users; Pro is $49 USD per workspace a month with 10 users and up to 25 ad accounts per platform, and Enterprise ($1,500 USD a month, billed annually) raises that to 150. Price does not grow with ad spend.
Sources
Competitor pages checked on .
- Acquisio home page (www.acquisio.com)
- Acquisio Turing (www.acquisio.com/?p=922)
- Acquisio platform page (www.acquisio.com/?p=989)
- Web.com announces acquisition of Acquisio (November 1, 2017) (newfold.com/newsroom/webcom-announces-acquisition-acquisio-leader-online-marketing)