The best tools to connect ad spend to CRM pipeline and revenue for B2B in 2026
By the PlanConversion Strategy Team.
For multi-touch attribution of B2B pipeline and revenue to ads, Dreamdata (free plan, Advanced on quote) and HockeyStack (from $1,400 a month) are the specialist picks, and HubSpot attributes contacts and revenue to ad campaigns if it is already your CRM. Pacing Console fits teams that want cost per lifecycle stage (Pro, $49 USD per workspace a month) or pipeline and revenue by campaign (Enterprise) next to daily budget pacing for Google Ads, Microsoft Ads and LinkedIn Ads. Factors.ai shows which accounts LinkedIn ads influence, and Improvado suits data teams building their own models.
We make Pacing Console, so read the ranking with that in mind.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Tool | Best for | Starting price (USD) |
|---|---|---|
| 1. Dreamdata | B2B teams that want account-based journeys and multi-touch revenue attribution, with a free plan to start | Free plan; Advanced plan at custom pricing with a guided free trial |
| 2. HockeyStack | B2B revenue teams that want multi-touch attribution, pipeline goals and, on Enterprise, MMM and forecasting | Growth $1,400 a month; Scale $2,400 a month; Enterprise custom |
| 3. Pacing Console | B2B paid media teams that want cost per lifecycle stage, opportunity and pipeline by campaign on the same screen as budget pacing | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month ($490 USD a year) with 10 users |
| 4. HubSpot (Marketing Hub ads tool) | Teams already on HubSpot that want contacts and revenue attributed to ad campaigns inside the CRM | Ads tool free to start; Marketing Hub Professional $800 a month (annual) plus $3,000 onboarding; Enterprise $3,600 a month |
| 5. Factors.ai | B2B teams that want to see which accounts their LinkedIn and Google ads reach and influence, synced to the CRM | Lite $199 a month; Basic $6,000 a year; Growth $20,000 a year; Enterprise from $36,000 a year |
| 6. Improvado | Data teams that want to join ad spend with CRM data in their own warehouse and build attribution models there | MCP Only $100 a month; Starter from $20,000 a year; Growth from $41,700 a year; Enterprise by quote |
The tools, ranked by fit
1. Dreamdata
Best for: B2B teams that want account-based journeys and multi-touch revenue attribution, with a free plan to start
Starting price: Free plan; Advanced plan at custom pricing with a guided free trial
Strengths
- Free plan with B2B web analytics, company identification, audience builder and an ad spend report, no credit card
- Advanced: AI and custom attribution models, revenue analytics and custom ROI and ROAS reporting
- Activation add-on syncs audiences to major ad platforms
Limits
- Revenue analytics and attribution models are on the Advanced plan, which has no published price
- Free plan keeps 2 months of user history
- Reports spend and return; no campaign budget pacing or daily budget to set
2. HockeyStack
Best for: B2B revenue teams that want multi-touch attribution, pipeline goals and, on Enterprise, MMM and forecasting
Starting price: Growth $1,400 a month; Scale $2,400 a month; Enterprise custom
Strengths
- Multi-touch and single-touch attribution with Google, Meta and LinkedIn ad integrations on every plan
- HubSpot and Salesforce integrations; Scale sends data back to the CRM and adds pipeline goal tracking
- Enterprise adds machine learning attribution, marketing mix modeling and forecasting
Limits
- Starts at $1,400 a month
- Pipeline goal tracking needs Scale; forecasting and MMM need Enterprise
- No free trial mentioned on the pricing page; demo only
3. Pacing ConsoleOur product
Best for: B2B paid media teams that want cost per lifecycle stage, opportunity and pipeline by campaign on the same screen as budget pacing
Starting price: First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month ($490 USD a year) with 10 users
Strengths
- Pro: CRM lifecycle stages by campaign from HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API
- Enterprise: pipeline and revenue (deals) by campaign, so cost per opportunity and per dollar of pipeline sit next to pace
- Hourly pacing, month-end forecasts and the daily budget to set, so you can act on what the pipeline shows
- Flat price per workspace that does not grow with ad spend
Limits
- Not a multi-touch attribution platform: no web journey tracking or attribution models
- Pipeline and revenue by campaign need Enterprise ($1,500 USD a month, billed annually)
- Paid media only: Google Ads, Microsoft Ads and LinkedIn Ads (no Meta)
4. HubSpot (Marketing Hub ads tool)
Best for: Teams already on HubSpot that want contacts and revenue attributed to ad campaigns inside the CRM
Starting price: Ads tool free to start; Marketing Hub Professional $800 a month (annual) plus $3,000 onboarding; Enterprise $3,600 a month
Strengths
- Attribution of contacts and revenue to ad campaigns and platforms, with ROI reporting
- Connects Google, LinkedIn, Meta, Microsoft, TikTok and more ad accounts
- Multi-touch revenue attribution across all channels on Marketing Hub Enterprise
Limits
- Its ads page does not mention budget management or pacing
- Multi-touch revenue attribution needs Enterprise ($3,600 a month plus $7,000 onboarding)
- Works best when HubSpot is your CRM
5. Factors.ai
Best for: B2B teams that want to see which accounts their LinkedIn and Google ads reach and influence, synced to the CRM
Starting price: Lite $199 a month; Basic $6,000 a year; Growth $20,000 a year; Enterprise from $36,000 a year
Strengths
- Website company identification and LinkedIn Ads influence on accounts from Basic
- HubSpot and Salesforce integrations listed (companies, deals, accounts, opportunities)
- Enterprise adds LinkedIn impression control and conversion feedback, and LinkedIn and Google audience sync
- Free trial on Lite, no credit card
Limits
- Budget controls and pacing are not mentioned on its pricing page
- Annual contracts are typical above Lite
- The pricing page does not map every LinkedIn and CRM feature to a plan
6. Improvado
Best for: Data teams that want to join ad spend with CRM data in their own warehouse and build attribution models there
Starting price: MCP Only $100 a month; Starter from $20,000 a year; Growth from $41,700 a year; Enterprise by quote
Strengths
- 1,400+ data sources, with all connectors and destinations included and no per-connector fees
- Loads to Snowflake, BigQuery, Databricks and Redshift, or to Looker Studio, Tableau and Power BI
- Marketing data governance rules from Starter; SOC 2 Type II on every plan
- Pricing is based on usage and data volume, not a share of ad spend
Limits
- Starter begins at $20,000 a year
- Its own pacing guide says a data team has to build pacing dashboards on top of its data layer
- MMM, incrementality and multi-touch attribution are add-ons on Growth and Enterprise
How we ranked
We ranked tools by how directly they answer “what pipeline and revenue did this ad spend create?” for a B2B team on Google Ads, Microsoft Ads and LinkedIn Ads with HubSpot or Salesforce as the CRM, then by price transparency. Dedicated attribution platforms rank first because they track the full account journey; Pacing Console ranks after them because it reports CRM stages and pipeline by campaign without attribution models, but puts them next to pacing and budget actions.
Teams that already pay for HubSpot Marketing Hub Enterprise may not need another tool, and teams with a data warehouse and analysts may prefer Improvado. Each entry says who it is best for.
Every fact about another tool comes from its own public pricing, product or help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day; where a vendor publishes only another currency or no price, we say so. PlanConversion makes Pacing Console, so we are not neutral: we say where other tools are the better pick.
Frequently asked questions
How do I connect ad spend to pipeline in B2B?
You need ad cost by campaign, a campaign key on each lead (usually UTMs), and CRM stages or deals joined back to that key. Attribution platforms such as Dreamdata, HockeyStack and Factors.ai do this with web tracking and CRM sync; Pacing Console joins CRM lifecycle stages (Pro) or deals (Enterprise) to campaign spend from Google Ads, Microsoft Ads and LinkedIn Ads.
What is the cheapest way to see pipeline by ad campaign?
Dreamdata has a free plan with an ad spend report, though revenue analytics sit on its Advanced plan. Pacing Console Pro shows CRM lifecycle stages by campaign for $49 USD per workspace a month after a free first month. HubSpot’s ads tool is free to start, with multi-touch revenue attribution on Marketing Hub Enterprise.
Do I need multi-touch attribution?
If your deals involve many touches across channels and you want credit split between them, yes, and Dreamdata, HockeyStack and HubSpot Enterprise offer it. If you mainly need to see cost per lead, opportunity and pipeline by paid campaign so you can shift budget, campaign-level CRM data next to pacing is often enough.
Which tools work with LinkedIn Ads?
HockeyStack lists LinkedIn among its ad integrations on every plan, Factors.ai shows LinkedIn Ads influence on accounts from Basic, HubSpot connects LinkedIn ad accounts, and Pacing Console paces LinkedIn Ads alongside Google Ads and Microsoft Ads.
Can these tools also pace budgets?
Of the tools here, only Pacing Console paces campaign budgets by the hour and gives the daily budget to set. HubSpot’s ads page does not mention budget management, and the attribution platforms report spend and return rather than pace.
Sources
Competitor pages checked on .
- Dreamdata pricing (dreamdata.io/pricing)
- HockeyStack pricing (academy.hockeystack.com/pricing)
- HubSpot (Marketing Hub ads tool) pricing (www.hubspot.com/products/ads)
- Factors.ai pricing (factors.ai/pricing)
- Improvado pricing (improvado.io/pricing)
- HubSpot blog: Marketing Hub pricing (blog.hubspot.com/marketing/hubspot-marketing-hub-pricing)
- HubSpot ads product page (www.hubspot.com/products/ads?afsrc=1)
- Improvado pricing (improvado.io/pricing-ui)
