The best Improvado alternatives in 2026, by what you use Improvado for
By the PlanConversion Strategy Team.
Improvado starts at $20,000 a year on Starter (MCP Only is $100 a month). For another managed marketing data hub, Funnel (from $300 a month plus flexpoints) and Adverity (custom quote) are the closest replacements; Windsor.ai (from $19 a month), Coupler.io (from $24) and Two Minute Reports (from $81) move ad data into Sheets, Looker Studio or BI tools for far less. If you mainly used Improvado to watch budget pacing, Pacing Console gives you hourly campaign pacing for Google Ads, Microsoft Ads and LinkedIn Ads without building a dashboard, free for the first month and then $49 USD per workspace a month on Pro.
We make Pacing Console, so read the ranking with that in mind.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Tool | Best for | Starting price (USD) |
|---|---|---|
| 1. Funnel | Marketing teams that want a managed marketing data hub with hundreds of connectors and exports to BI tools and warehouses | Starter from $300 a month, Business from $600 a month, billed annually, plus flexpoints; Enterprise custom |
| 2. Adverity | Data and analytics teams that want an enterprise marketing data platform with governance and a custom-quoted plan | Custom quote only; no prices on its pricing page |
| 3. Pacing Console | Teams that used Improvado mainly to watch paid media budget pacing and want a ready-made pacing app instead of a dashboard build | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month ($490 USD a year) with 10 users |
| 4. Windsor.ai | Small teams and agencies that want low-cost connectors into Sheets, Looker Studio, BI tools or a warehouse | Free plan (1 source); Basic $23 a month ($19 on annual); Standard $118 ($99); Plus $299 ($249); Professional $598 ($499) |
| 5. Coupler.io | Teams that want ad data in spreadsheets and simple dashboards at a low monthly price | Free plan; Starter $32 a month ($24 on annual); Active $132 ($99); Pro $259 ($199); Custom |
| 6. Two Minute Reports | Agencies that report in Google Sheets or Looker Studio and want pricing by accounts per connector | $97 a month for 3 accounts per connector, $297 for 30, $597 for 100 ($81, $248 and $498 a month billed yearly) |
| 7. Whatagraph | Agencies that want white-label client reports with AI agents and unlimited users | Max from €699 a month billed annually (USD price not published); Prime custom |
The tools, ranked by fit
1. Funnel
Best for: Marketing teams that want a managed marketing data hub with hundreds of connectors and exports to BI tools and warehouses
Starting price: Starter from $300 a month, Business from $600 a month, billed annually, plus flexpoints; Enterprise custom
Strengths
- 117 connectors and 13 destinations on Starter, 579 connectors and 46 destinations on Business
- Does not charge by data volume or row count
- Budgets feature with pacing bars and email alerts on budget pacing or budget remaining
- 14-day free trial of Data Hub, no credit card
Limits
- Price is plan plus flexpoints per connector, account and destination; flexpoint prices are not published
- Budget alerts run daily on the previous day’s data
- Measurement (MMM and MTA) is a paid add-on, estimated at $2,250 a month on the pricing page
2. Adverity
Best for: Data and analytics teams that want an enterprise marketing data platform with governance and a custom-quoted plan
Starting price: Custom quote only; no prices on its pricing page
Strengths
- Enrichments, including Smart Naming Convention on Professional, and 39 reverse ETL destinations
Limits
- No published prices: every plan is a custom quote
- A data platform, not a pacing app: no budget pacing view is described on its plans page
3. Pacing ConsoleOur product
Best for: Teams that used Improvado mainly to watch paid media budget pacing and want a ready-made pacing app instead of a dashboard build
Starting price: First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month ($490 USD a year) with 10 users
Strengths
- Ready pacing board: hourly cut-to-date pace for Google Ads, Microsoft Ads and LinkedIn Ads, no dashboard to build
- Month-end forecasts, the daily budget to set and a daily email of off-pace campaigns only
- CSV export and a live Google Sheets link (IMPORTDATA) if you still want the data elsewhere
- Flat price per workspace that does not grow with ad spend or data volume
Limits
- Not a data pipeline or warehouse loader: three ad platforms plus CRM data only
- No BI connectors, no Meta Ads and no MMM
4. Windsor.ai
Best for: Small teams and agencies that want low-cost connectors into Sheets, Looker Studio, BI tools or a warehouse
Starting price: Free plan (1 source); Basic $23 a month ($19 on annual); Standard $118 ($99); Plus $299 ($249); Professional $598 ($499)
Strengths
- Free plan for one data source and one account
- All destinations on every plan and unlimited users on paid plans
- Hourly refresh from Standard, 15-minute refresh from Professional
Limits
- Plans cap the number of data sources (3 on Basic, 7 on Standard, 10 on Plus) and accounts
- Daily refresh only on Free and Basic
- A connector, not a pacing tool: pacing views are built in the destination
5. Coupler.io
Best for: Teams that want ad data in spreadsheets and simple dashboards at a low monthly price
Starting price: Free plan; Starter $32 a month ($24 on annual); Active $132 ($99); Pro $259 ($199); Custom
Strengths
- 400+ data sources, dashboard templates and AI data analysis from Starter
- Unlimited users and rows from Active
- 7-day free trial with full access, then a paid plan or the free plan
Limits
- Daily refresh on Starter and Active; hourly from Pro; 15 minutes only on Custom
- Accounts are capped per plan (3, 15, 50), with extra accounts at $5.99 a month each on monthly billing
6. Two Minute Reports
Best for: Agencies that report in Google Sheets or Looker Studio and want pricing by accounts per connector
Starting price: $97 a month for 3 accounts per connector, $297 for 30, $597 for 100 ($81, $248 and $498 a month billed yearly)
Strengths
- 35+ connectors, unlimited queries and unlimited seats
- Hourly, daily, weekly or monthly scheduling into Sheets, Data Studio or its own dashboards
- 14-day free trial, no credit card
Limits
- Price steps up with the number of accounts per connector
- Fewer connectors than the data hubs in this list
- No pacing view of its own; you build the pacing sheet or dashboard
7. Whatagraph
Best for: Agencies that want white-label client reports with AI agents and unlimited users
Starting price: Max from €699 a month billed annually (USD price not published); Prime custom
Strengths
- White-label reports and unlimited users and reports on both plans
- IQ Agents and Whatagraph IQ included on both plans
- Price based on connected accounts (credits, 50 on Max) and agent usage tier
Limits
- Prices published in euros only, annual billing, and no free trial mentioned on the pricing page
- BigQuery transfer not included on Max; Looker Studio transfer on Prime only
How we ranked
We ranked tools by how closely they replace what most teams buy Improvado for, a managed marketing data pipeline into a warehouse or BI tool, then by price transparency. Funnel and Adverity are the nearest like-for-like options; Windsor.ai, Coupler.io and Two Minute Reports are lighter connectors at much lower prices; Whatagraph is a reporting tool for agencies.
Pacing Console is not a data pipeline. We list it third because Improvado’s own pacing guide says a data team has to build pacing dashboards on top of its data layer, and many paid media teams only need that one view. If you need hundreds of connectors or a warehouse, pick a data hub instead.
Every fact about another tool comes from its own public pricing, product or help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day; where a vendor publishes only another currency or no price, we say so. PlanConversion makes Pacing Console, so we are not neutral: we say where other tools are the better pick.
Frequently asked questions
How much does Improvado cost?
Improvado’s pricing page lists MCP Only at $100 a month, Starter from $20,000 a year, Growth from $41,700 a year and Enterprise by quote. It says pricing is based on usage and data volume, not a share of ad spend.
What is the closest alternative to Improvado?
Funnel and Adverity are the closest: both are marketing data platforms with many connectors and warehouse or BI destinations. Funnel starts from $300 a month plus flexpoints, billed annually; Adverity prices every plan by custom quote.
What is the cheapest Improvado alternative?
Windsor.ai has a free plan for one source and paid plans from $19 a month on annual billing, and Coupler.io has a free plan and Starter at $24 a month on annual billing. Both cap sources or accounts by plan.
Which alternative is best for budget pacing?
Pacing Console is built for pacing: hourly campaign pace, month-end forecasts and the daily budget to set for Google Ads, Microsoft Ads and LinkedIn Ads, with no dashboard to build. Funnel also has a Budgets feature with pacing bars and daily email alerts on the previous day’s data.
Can I use Pacing Console with a data pipeline?
Yes. Many teams keep a pipeline for reporting and use Pacing Console for daily budget work. Pacing Console offers CSV export and a live Google Sheets link if you want its pacing data next to your other reports.
Sources
Competitor pages checked on .
- Funnel pricing (funnel.io/pricing)
- Adverity pricing (www.adverity.com/pricing)
- Windsor.ai pricing (windsor.ai/pricing)
- Coupler.io pricing (www.coupler.io/pricing)
- Two Minute Reports pricing (twominutereports.com/pricing)
- Whatagraph pricing (whatagraph.com/pricing)
- Improvado pricing (improvado.io/pricing-ui)
- Improvado blog: marketing budget pacing guide (improvado.io/blog/budget-pacing)
- Funnel pricing (funnel.io/pricing?hsLang=en)
- Funnel help: budgets (help.funnel.io/en/articles/12981307-budgets)
- Windsor.ai pricing information (windsor.ai/documentation/pricing-information)
