The best Funnel.io alternatives in 2026, from data hubs to a dedicated pacing app
By the PlanConversion Strategy Team.
Funnel starts from $300 a month on Starter and $600 on Business, billed annually, plus flexpoints for each connector, account and destination. Adverity (custom quote) and Improvado (from $20,000 a year, 1,400+ sources) are the closest data hub replacements; Windsor.ai, Coupler.io and Two Minute Reports are cheaper connectors for Sheets, Looker Studio and BI tools. If budget pacing is the job, Funnel’s budget alerts run daily on the previous day’s data, while Pacing Console paces Google Ads, Microsoft Ads and LinkedIn Ads by the hour, free for the first month and then $49 USD per workspace a month on Pro.
We make Pacing Console, so read the ranking with that in mind.
Pacing Console at a glance
- What it is
- A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Tool | Best for | Starting price (USD) |
|---|---|---|
| 1. Adverity | Data and analytics teams that want an enterprise marketing data platform with governance and a custom-quoted plan | Custom quote only; no prices on its pricing page |
| 2. Improvado | Enterprise marketing and data teams that want 1,400+ sources in a warehouse with governance rules and an AI agent | MCP Only $100 a month; Starter from $20,000 a year; Growth from $41,700 a year; Enterprise by quote |
| 3. Pacing Console | Paid media teams that used Funnel mostly for budget pacing and want hourly pace and budget actions, not another data hub | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month ($490 USD a year) with 10 users |
| 4. Windsor.ai | Small teams and agencies that want low-cost connectors into Sheets, Looker Studio, BI tools or a warehouse | Free plan (1 source); Basic $23 a month ($19 on annual); Standard $118 ($99); Plus $299 ($249); Professional $598 ($499) |
| 5. Coupler.io | Teams that want ad data in spreadsheets and simple dashboards at a low monthly price | Free plan; Starter $32 a month ($24 on annual); Active $132 ($99); Pro $259 ($199); Custom |
| 6. Two Minute Reports | Agencies that report in Google Sheets or Looker Studio and want pricing by accounts per connector | $97 a month for 3 accounts per connector, $297 for 30, $597 for 100 ($81, $248 and $498 a month billed yearly) |
| 7. Whatagraph | Agencies that want white-label client reports with AI agents and unlimited users | Max from €699 a month billed annually (USD price not published); Prime custom |
The tools, ranked by fit
1. Adverity
Best for: Data and analytics teams that want an enterprise marketing data platform with governance and a custom-quoted plan
Starting price: Custom quote only; no prices on its pricing page
Strengths
- Enrichments, including Smart Naming Convention on Professional, and 39 reverse ETL destinations
Limits
- No published prices: every plan is a custom quote
- A data platform, not a pacing app: no budget pacing view is described on its plans page
2. Improvado
Best for: Enterprise marketing and data teams that want 1,400+ sources in a warehouse with governance rules and an AI agent
Starting price: MCP Only $100 a month; Starter from $20,000 a year; Growth from $41,700 a year; Enterprise by quote
Strengths
- 1,400+ data sources, with all connectors and destinations included and no per-connector fees
- Loads to Snowflake, BigQuery, Databricks and Redshift, or to Looker Studio, Tableau and Power BI
- Marketing data governance rules from Starter; SOC 2 Type II on every plan
- Pricing is based on usage and data volume, not a share of ad spend
Limits
- Starter begins at $20,000 a year
- Its own pacing guide says a data team has to build pacing dashboards on top of its data layer
- MMM, incrementality and multi-touch attribution are add-ons on Growth and Enterprise
3. Pacing ConsoleOur product
Best for: Paid media teams that used Funnel mostly for budget pacing and want hourly pace and budget actions, not another data hub
Starting price: First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month ($490 USD a year) with 10 users
Strengths
- Hourly cut-to-date pacing per campaign, compared with Funnel budget alerts that run daily on the previous day’s data
- The daily budget to set, and on Pro one-click budget changes for Google Ads and Microsoft Ads applied by your own script
- Month-end forecasts of spend, conversions and cost per conversion
- Flat price per workspace; no flexpoints and no charge per ad account within plan limits
Limits
- Not a replacement for Funnel’s data hub: no BI or warehouse exports beyond CSV and a Google Sheets link
- Three ad platforms (Google Ads, Microsoft Ads, LinkedIn Ads); no Meta Ads
- No marketing mix modeling
4. Windsor.ai
Best for: Small teams and agencies that want low-cost connectors into Sheets, Looker Studio, BI tools or a warehouse
Starting price: Free plan (1 source); Basic $23 a month ($19 on annual); Standard $118 ($99); Plus $299 ($249); Professional $598 ($499)
Strengths
- Free plan for one data source and one account
- All destinations on every plan and unlimited users on paid plans
- Hourly refresh from Standard, 15-minute refresh from Professional
Limits
- Plans cap the number of data sources (3 on Basic, 7 on Standard, 10 on Plus) and accounts
- Daily refresh only on Free and Basic
- A connector, not a pacing tool: pacing views are built in the destination
5. Coupler.io
Best for: Teams that want ad data in spreadsheets and simple dashboards at a low monthly price
Starting price: Free plan; Starter $32 a month ($24 on annual); Active $132 ($99); Pro $259 ($199); Custom
Strengths
- 400+ data sources, dashboard templates and AI data analysis from Starter
- Unlimited users and rows from Active
- 7-day free trial with full access, then a paid plan or the free plan
Limits
- Daily refresh on Starter and Active; hourly from Pro; 15 minutes only on Custom
- Accounts are capped per plan (3, 15, 50), with extra accounts at $5.99 a month each on monthly billing
6. Two Minute Reports
Best for: Agencies that report in Google Sheets or Looker Studio and want pricing by accounts per connector
Starting price: $97 a month for 3 accounts per connector, $297 for 30, $597 for 100 ($81, $248 and $498 a month billed yearly)
Strengths
- 35+ connectors, unlimited queries and unlimited seats
- Hourly, daily, weekly or monthly scheduling into Sheets, Data Studio or its own dashboards
- 14-day free trial, no credit card
Limits
- Price steps up with the number of accounts per connector
- Fewer connectors than the data hubs in this list
- No pacing view of its own; you build the pacing sheet or dashboard
7. Whatagraph
Best for: Agencies that want white-label client reports with AI agents and unlimited users
Starting price: Max from €699 a month billed annually (USD price not published); Prime custom
Strengths
- White-label reports and unlimited users and reports on both plans
- IQ Agents and Whatagraph IQ included on both plans
- Price based on connected accounts (credits, 50 on Max) and agent usage tier
Limits
- Prices published in euros only, annual billing, and no free trial mentioned on the pricing page
- BigQuery transfer not included on Max; Looker Studio transfer on Prime only
How we ranked
We ranked tools by how closely they replace Funnel’s Data Hub (many connectors, warehouse and BI exports) for a marketing team, then by price transparency. Adverity ranks first as the closest comparable platform for enterprise data teams (priced by custom quote), Improvado second for enterprise scale with published starting prices.
Pacing Console is not a data hub, and we say so in its entry. We list it third for teams whose main use of Funnel is watching budgets: it paces by the hour and recommends the daily budget, where Funnel’s budget alerts check the previous day’s data once a day. If you need dozens of sources in a warehouse, choose a data hub.
Every fact about another tool comes from its own public pricing, product or help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day; where a vendor publishes only another currency or no price, we say so. PlanConversion makes Pacing Console, so we are not neutral: we say where other tools are the better pick.
Frequently asked questions
How much does Funnel.io cost?
Funnel’s pricing page lists Starter from $300 a month and Business from $600 a month, billed annually, with Enterprise custom. Price is a plan plus flexpoints: 50 per connector, 5 per account, 150 per visualization destination and 300 per data warehouse destination. Flexpoint prices are not published on the page.
What is the closest Funnel.io alternative?
Adverity and Improvado are the closest: both are marketing data platforms that load ad data into warehouses and BI tools. Adverity is priced by custom quote; Improvado Starter is from $20,000 a year.
What is the cheapest Funnel.io alternative?
Windsor.ai (free plan, Basic from $19 a month on annual billing) and Coupler.io (free plan, Starter from $24 a month on annual billing) are the lowest-priced connectors here. Two Minute Reports starts at $81 a month billed yearly for 3 accounts per connector.
Does Funnel do budget pacing?
Funnel has a Budgets feature: you set budgets by cadence and dimension, see pacing as a percentage, and get email alerts that run daily on the previous day’s data. Pacing Console paces each campaign by the hour and tells you the daily budget to set, for Google Ads, Microsoft Ads and LinkedIn Ads.
Which alternatives have a free trial or free plan?
Windsor.ai and Coupler.io have free plans, Two Minute Reports offers a 14-day trial, and Pacing Console’s first month is free with no credit card. Improvado’s MCP Only plan is $100 a month, and Whatagraph’s pricing page mentions a demo, not a trial.
Sources
Competitor pages checked on .
- Adverity pricing (www.adverity.com/pricing)
- Improvado pricing (improvado.io/pricing)
- Windsor.ai pricing (windsor.ai/pricing)
- Coupler.io pricing (www.coupler.io/pricing)
- Two Minute Reports pricing (twominutereports.com/pricing)
- Whatagraph pricing (whatagraph.com/pricing)
- Funnel pricing (funnel.io/pricing?hsLang=en)
- Funnel help: budgets (help.funnel.io/en/articles/12981307-budgets)
- Improvado pricing (improvado.io/pricing-ui)
- Improvado blog: marketing budget pacing guide (improvado.io/blog/budget-pacing)
- Windsor.ai pricing information (windsor.ai/documentation/pricing-information)
