Pacing Console / Databox

Pacing Console vs Databox: business analytics with goals, or a pacing tool

The short answer

Databox is business analytics with an AI analyst called Genie, goals with email and Slack notifications and many data sources, at $399 a month billed annually ($499 monthly) for its self-serve Business plan, or an Agency plan priced by account packs. It can track spend against a target as a goal, but its pages we checked do not describe campaign-level budget pacing. Pacing Console is a pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads with hourly per-campaign pace, month-end forecasts, the daily budget to set and CRM pipeline by campaign, from $49 USD per workspace a month on Pro.

Pick Databox for company-wide KPIs; pick Pacing Console for paid media budgets.

Pacing Console at a glance

What it is: A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
Platforms: Google Ads, Microsoft Ads and LinkedIn Ads
CRM: HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
Pipeline and revenue: Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
1 month free: First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
Pro: $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
Enterprise: $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
With Link Console: Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
Start and sign-in: First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Side by side

At a glance

Criterion	Pacing Console	Databox
What it is	A budget pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads	Business analytics and reporting with an AI analyst, goals and dashboards
Price	First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month or $490 USD a year, 10 users included, then $5 USD per extra user; Enterprise $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user	Business (Platform) $399 a month billed annually or $499 billed monthly; Agency $79 billed annually plus $20 a month per account pack; Custom from $15,000
Trial	First month free, no credit card	14-day trial of the Platform plan, no credit card required
Users	10 on Pro, then $5 USD per extra user	Up to 10 on Business; unlimited on Agency and Custom
Data sources	Google Ads, Microsoft Ads, LinkedIn Ads, plus your CRM	Up to 30 on Business; 20 on Agency plus 5 per account pack
Data freshness	Hourly	Default not listed on its pricing page; 15-minute sync is an add-on, subject to vendor API limits
Budget pacing	Built in per campaign: hourly cut-to-date pace, weekday schedules, flight dates, tolerance band	Not listed as a feature; a goal can track a metric such as spend against a target, and its guide walks through a month-to-date spend check
Alerts	Daily email with only the off-pace campaigns and the budget to set	Goal notifications by email and Slack on a schedule or when a goal’s status changes
Forecast	Month-end spend, conversions and cost per conversion; P10 to P90 range on Pro	Its site describes metric forecasting; not described for budgets
Budget changes	One-click changes on Pro, applied by your own script, with a change log	Not a budget management tool
Spend to pipeline	CRM lifecycle stages by campaign on Pro; pipeline and revenue by campaign on Enterprise	Possible by connecting CRM and ad sources and building metrics
AI	Pacing Console AI on Enterprise, with a person approving every change	Genie AI analyst on every plan, with a monthly AI credit allowance (1,500 on Business)

Where Pacing Console wins

Pacing per campaign out of the box, where Databox goals track one metric against one target
Expected spend to the hour, weekday schedules and flight dates in the pace math
The daily budget to set and one-click changes applied by your own script
Hourly data on every plan, with no sync add-on
CRM lifecycle stages and pipeline by campaign without building custom metrics
Pro at $49 USD a month against Databox Business at $399 a month billed annually, when pacing is the job

Where Databox wins

Company-wide KPIs from many sources, including Meta, CRM, finance and product data
Genie AI analyst on every plan
Goals, OKRs and notifications in Slack as well as email
Optional 15-minute sync
An agency plan built on account packs with unlimited users

Spend to pipeline: what each one shows

Databox can put ad spend, CRM deals and revenue on one dashboard once you connect the sources and define the metrics, and Genie can answer questions about them. Its own guide to checking ad spend starts with the pacing question and a month-to-date view by platform, which a goal and a dashboard can support.

Pacing Console starts at the campaign budget and runs down funnel by default: pace, the daily budget to set and the month-end forecast, then conversions and cost per conversion, then CRM lifecycle stages by campaign on Pro and pipeline and revenue by campaign on Enterprise. That makes cost per opportunity a column next to pace, so moving budget between campaigns is a pipeline decision, not only a spend decision.

How to switch from Databox

Create a Pacing Console workspace; the first month is free, no credit card.
Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
Turn each Databox spend goal into campaign budgets or a month-by-month plan, with flight dates and weekday schedules.
Connect HubSpot, Salesforce or Pipedrive on Pro to see lifecycle stages by campaign.
Keep Databox for company KPIs and add the Pacing Console Google Sheets link if you want pacing figures in Databox.

How we checked

Every fact about Databox on this page comes from Databox’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Databox before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.

Decision guide

Which one fits your team

Choose Pacing Console when

Your paid media team needs campaign-level pacing every day
You want the budget to set and changes applied, not only a goal status
You want spend to pipeline by campaign without custom metrics
Hourly data matters at month end

Choose Databox when

You want one place for company KPIs across sales, marketing and finance
You want an AI analyst over all your business data
Goal tracking against targets is enough for ad spend

FAQ

Frequently asked questions

Does Databox have budget pacing?

Its pricing page and help articles we checked do not list budget pacing as a feature. A Databox goal can track a metric such as ad spend against a target and send status notifications by email or Slack.

How much does Databox cost?

Its pricing page lists the Business (Platform) plan at $399 a month billed annually or $499 billed monthly, an Agency plan at $79 billed annually plus $20 a month per account pack, and Custom from $15,000, with a 14-day trial.

How fresh is Databox data?

Its pricing page lists 15-minute sync as a paid add-on, subject to each vendor’s API limits, and does not state the default. Pacing Console pulls Google Ads, Microsoft Ads and LinkedIn Ads spend every hour on every plan.

Can I use Databox and Pacing Console together?

Yes. Keep Databox for company KPIs and use Pacing Console for paid media budgets; Pacing Console’s live Google Sheets link can feed pacing figures into other tools.

Sources

Competitor pages checked on November 11, 2026.

Databox pricing (databox.com/pricing)
Databox agency pricing (databox.com/pricing-agency)
Databox Help: goals overview (help.databox.com/overview-goals)
Databox: sanity-check your ad spend in minutes (databox.com/how-to/sanity-check-ad-spend-in-minutes)
Databox Help: how pricing works (help.databox.com/how-does-databoxs-pricing-work)