Pacing Console / Dreamdata

Pacing Console vs Dreamdata: an attribution platform, or pacing with spend to pipeline

The short answer

Dreamdata is a B2B attribution platform: it organizes every touch by account, builds customer journey timelines, credits pipeline and revenue with custom and AI-based attribution models on its Advanced plan (priced on request), and syncs audiences and conversions to ad platforms; a free plan covers web analytics, company identification and an ad spend report. Pacing Console is a budget pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads with hourly pace, forecasts and budget actions, plus CRM stages by campaign on Pro ($49 USD a month) and pipeline and revenue by campaign on Enterprise. Pick Dreamdata to understand which touches drive revenue; pick Pacing Console to control daily spend; many B2B teams use both.

Pacing Console at a glance

What it is: A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
Platforms: Google Ads, Microsoft Ads and LinkedIn Ads
CRM: HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
Pipeline and revenue: Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
1 month free: First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
Pro: $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
Enterprise: $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
With Link Console: Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
Start and sign-in: First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Side by side

At a glance

Criterion	Pacing Console	Dreamdata
What it is	A budget pacing tool for Google Ads, Microsoft Ads and LinkedIn Ads, with spend to pipeline by campaign	A B2B attribution platform that ties activities, campaigns and channels to accounts, pipeline and revenue
Price	First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month or $490 USD a year, 10 users included, then $5 USD per extra user; Enterprise $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user	Free plan ($0); Advanced by quote; Activation, Data Warehouse and SCIM add-ons, prices not listed
Free tier limits	First month free, then Pro or the workspace pauses	Free plan: 2 months of user history, 5 seats, 3 stage models, 2 notifications, 1 sync
Attribution	Not a multi-touch attribution tool; spend, CRM stages and pipeline are shown by campaign	AI-based and custom attribution models, revenue and content analytics on Advanced
Account journeys	Not offered	Account-level journeys with interactive timelines
Daily pacing	Hourly cut-to-date pace per campaign, weekday schedules, pace tolerance band, daily budget to set	Not described on the pages we checked
Forecast	Month-end spend, conversions and cost per conversion; P10 to P90 range on Pro	Not described for spend
Budget actions	Recommendations with dollar impact; one-click changes for Google Ads and Microsoft Ads (Pro)	Audience and conversion syncs to ad platforms (Activation add-on); budgets are not managed
Ad platforms	Google Ads, Microsoft Ads, LinkedIn Ads	Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads and others as data sources
CRM	HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API	HubSpot, Salesforce, Microsoft Dynamics, plus marketing automation tools
Spend reporting	Spend, pace, conversions and cost per conversion by campaign; cost per stage and pipeline by campaign	Ad spend report on the free plan; custom ROI and ROAS reporting on Advanced

Where Pacing Console wins

Daily budget control: hourly pace, the daily budget to set and an email only when a campaign is off pace
Month-end forecasts of spend, conversions and cost per conversion
One-click budget changes for Google Ads and Microsoft Ads on Pro, applied by your own script, with a change log
Spend, CRM lifecycle stages (Pro) and pipeline and revenue (Enterprise) on the same row as each campaign’s pace
Published prices: Pro at $49 USD a month, Enterprise at $1,500 USD a month billed annually
Set up in about 15 minutes with scripts and a LinkedIn sign-in, no website tracking to install

Where Dreamdata wins

Multi-touch attribution with AI-based and custom models, which Pacing Console does not do
Account-level journeys from first anonymous touch to revenue, with website tracking and company identification
Many more sources: Meta Ads, review sites, intent data, sales tools and marketing automation
Audience and conversion syncs that send pipeline data back to ad platforms
A free plan that does not expire, with web analytics and an ad spend report

Attribution and pacing answer different questions

Dreamdata answers which touches, channels and campaigns created pipeline and revenue, across the whole account journey. That is the question behind next quarter’s channel mix. Pacing Console answers whether each campaign will land its budget this month, what daily budget to set today, and what that spend is producing in conversions, CRM stages and pipeline by campaign.

The two fit together. Attribution tells you where budget should go; pacing makes sure the budget you set is the budget that gets spent, without overspend on day 20 or unspent money on day 31. If you have Dreamdata, Pacing Console adds the daily control; if you do not yet need multi-touch attribution, Pacing Console Pro and Enterprise give you cost per stage and pipeline by campaign next to pace.

How to switch from Dreamdata

Create a Pacing Console workspace; the first month is free, no credit card.
Paste the pre-filled scripts into Google Ads and Microsoft Ads (one per manager account), schedule them hourly and connect LinkedIn Ads.
Set monthly budgets, flight dates and weekday schedules for each campaign, or import a month-by-month plan.
On Pro, connect HubSpot, Salesforce or Pipedrive (or any CRM by CSV or API) to see lifecycle stages by campaign.
Keep Dreamdata for attribution and journeys; use Pacing Console for daily pacing and budget changes.

How we checked

Every fact about Dreamdata on this page comes from Dreamdata’s own public pricing, product and help pages, checked on November 11, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with Dreamdata before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.

Decision guide

Which one fits your team

Choose Pacing Console when

The problem is overspend, underspend or budgets nobody checks daily
You want spend to pipeline by campaign without a full attribution project
You want published, flat pricing per workspace
You already have attribution and need daily budget control next to it

Choose Dreamdata when

You need multi-touch attribution across every channel and touch
You want account journeys, company identification and intent data
You want to sync audiences and pipeline conversions back to ad platforms

FAQ

Frequently asked questions

Is Pacing Console a Dreamdata alternative?

Only partly. Pacing Console does not do multi-touch attribution or account journeys. It is an alternative if what you need is spend, CRM stages and pipeline by campaign next to daily budget control; otherwise it is a complement.

How much does Dreamdata cost?

Its pricing page lists a Free plan at $0, with 2 months of user history and 5 seats, and an Advanced plan with custom pricing through a demo. Activation, Data Warehouse and SCIM are add-ons without listed prices.

Does Dreamdata do budget pacing?

The pages we checked describe an ad spend report and ROI and ROAS reporting, but not daily budget pacing, month-end spend forecasts or budget changes.

Can I see pipeline by campaign in Pacing Console?

Pro shows CRM lifecycle stages by campaign from HubSpot, Salesforce, Pipedrive or any CRM by CSV or API. Enterprise adds pipeline and revenue (deals) by campaign, so cost per opportunity and cost per dollar of pipeline sit next to pace.

Should B2B teams use both?

Many will. Attribution guides where budget should go next quarter; pacing makes sure this month’s budget is spent as planned. They answer different questions.

Sources

Competitor pages checked on November 11, 2026.

Dreamdata pricing (dreamdata.io/pricing)
Dreamdata home page (dreamdata.io)
Dreamdata integrations (dreamdata.io/integrations)