PlanConversion
Hojabr SattariPipeline plan

Pipeline and revenue for every campaign, next to its spend

In short

Pipeline and revenue reporting is part of Pacing Console Enterprise. It reads deals from HubSpot, Salesforce or Pipedrive, or from any other CRM by CSV or API, and shows for every Google Ads, Microsoft Ads and LinkedIn Ads campaign the opportunities it created, pipeline value, average deal size, won revenue, new customers, win rate, pipeline-to-spend, ROAS and CAC. Each deal is credited to the campaign that first brought in the contact, and a period selector covers this month up to the last 12 months, so long B2B sales cycles are counted.

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Plan: Enterprise: $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user a month. Pro shows CRM lifecycle stage counts by campaign.

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Pacing Console at a glance

What it is
A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
Platforms
Google Ads, Microsoft Ads and LinkedIn Ads
CRM
HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
Pipeline and revenue
Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
1 month free
First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
Pro
$49 USD per workspace a month, or $490 a year (2 months free); 10 users included, then $5 per extra user
Enterprise
$1,500 USD a month, billed annually, 10 users included, then $20 per extra user a month
With Link Console
Pro: add Link Console for $39 a month, so both products are $88 per workspace a month ($880 a year); Enterprise adds Link Console for $199 a month for all users. One account for both products: the same login, team and billing
Start and sign-in
First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Pacing Console

What it does

  • Opportunities, pipeline value and average deal size by campaign
  • Won revenue, new customers and win rate by campaign
  • Pipeline-to-spend, ROAS and CAC, calculated from the spend Pacing Console already tracks
  • HubSpot, Salesforce and Pipedrive connections with read-only credentials; any other CRM by CSV or API
  • Each deal credited to the campaign that first brought in the contact
  • A period selector from this month to the last 12 months, for sales cycles longer than a month
  • Google Ads, Microsoft Ads and LinkedIn Ads campaigns side by side
Pipeline and revenue reporting

How it works

  1. Connect the CRM

    PlanConversion connects HubSpot, Salesforce or Pipedrive with read-only credentials during Enterprise setup, or sets up a CSV or API feed for another CRM.

  2. Credit deals to campaigns

    Each contact is matched to the campaign that first brought it in, and its deals, stages and amounts follow it.

  3. Pick the period

    Choose this month, this quarter or up to the last 12 months, and read pipeline, revenue, ROAS and CAC next to spend for every campaign.

Pacing Console

Who it is for

CMOs and demand generation leaders

Show which campaigns produce pipeline and revenue, not only leads, and defend budget with ROAS and CAC.

Finance and RevOps

Pipeline-to-spend and CAC by campaign from the same CRM numbers sales reports on, over the period that matches your sales cycle.

Paid media teams

Move budget toward the campaigns that win deals, with pacing and revenue on the same screen.

FAQ

Common questions

All features and pricing

Which plan includes pipeline and revenue reporting?

Enterprise only, at $1,500 USD a month billed annually with 10 users included, then $20 USD per extra user. Pro shows CRM lifecycle stage counts (MQL, SQL, opportunity, customer) by campaign.

How is a deal credited to a campaign?

To the campaign that first brought in the contact. Later deals from the same contact stay with that campaign.

Which CRMs work?

HubSpot, Salesforce and Pipedrive have built-in read-only connections. Any other CRM, such as Microsoft Dynamics 365 or Zoho, works by CSV or API.

How are ROAS and CAC calculated?

ROAS is won revenue divided by ad spend for the campaign over the selected period. CAC is ad spend divided by new customers. Pipeline-to-spend is pipeline value divided by ad spend.

Does Pacing Console write to our CRM?

No. Connections use read-only credentials.

Pacing Console

More features

All features and pricing

Hourly cut-to-date pacing

Spend compared with what should be spent by the hour the data was pulled, in your time zone, with weekday schedules.

Month-end spend and conversion forecast

Projected month-end spend and conversions per campaign, platform and account, with a forecast range on Pro.

Budget recommendations and one-click changes

The daily budget that lands each campaign, recommendations with dollar impact, and changes applied from the console.

Flight dates and budget plans

Flight dates, month-by-month budget plans, weekday schedules and cost per conversion targets per campaign.

CRM pipeline by campaign

HubSpot, Salesforce, Pipedrive or any CRM: contacts, MQLs, SQLs, opportunities and customers by campaign, with cost per stage.

Daily pacing email

One morning email with only the campaigns that need a change, and the daily budget that fixes each one.

Client and finance report links

A read-only live report for clients, CFOs and procurement, plus team roles and one-time invite links.

Google, Microsoft and LinkedIn setup

One pre-filled script per platform, LinkedIn sign-in, manager-account coverage and no ad-account access for PlanConversion.

Enterprise and security

Enterprise from $1,500 a month with 10 users included: pipeline and revenue by campaign from your CRM, budgets read from your ad platforms, POs, approvals, guardrails, audit log, finance exports, Canadian hosting and setup.

How it compares

Try Pacing Console free for a month

Every new workspace gets its first month free, up to 3 users, no credit card. Then Pro at $49 USD per workspace a month.

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