PlanConversion
Try it free

Approvals and guardrails on ad budgets that finance can sign off on

In short

Pacing Console Enterprise puts a budget approval workflow and spend guardrails on Google Ads, Microsoft Ads and LinkedIn Ads. Owners set a threshold as a percentage or an amount, and any daily budget change above it waits for an owner to approve or reject before your own script applies it. Guardrails are checked every hour, alert owners by email, Slack or Microsoft Teams, and can queue a budget cap for approval.

Budget groups with month, quarter and fiscal-year plans, purchase orders that burn down as spend comes in, and an audit log of every budget edit complete the controls finance asks for.

Start your free monthTry the live demo

Plan: Enterprise: $1,500 USD a month, billed annually, with 10 users included, then $20 USD per extra user a month.

Pacing Console at a glance

What it is
A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
Platforms
Google Ads, Microsoft Ads and LinkedIn Ads
CRM
HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
Pipeline and revenue
Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
1 month free
First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
Pro
$49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
Enterprise
$1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
With Link Console
Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
Start and sign-in
First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Pacing Console

What it does

  • Approvals: daily budget changes above a percentage or amount you set wait for an owner, who approves or rejects them; an owner’s own change goes straight through
  • Guardrails checked every hour for the workspace, a budget group or one campaign: month spend reaching a share of budget, pace above a share of expected spend, today’s spend above the recommended daily spend, or no conversions after a number of days
  • Each guardrail either alerts owners or also queues a daily budget cap for approval (Google Ads and Microsoft Ads)
  • Alerts by email and in Slack or Microsoft Teams, including budget changes waiting for approval
  • Budget groups by business unit, region, product line or team, nested, built by hand or automatically by ad account, platform or a part of the campaign name
  • Month, quarter and fiscal-year budgets per group, with purchase order numbers and the PO balance left after spend
  • An audit log of every budget edit with the old and new amount, who and when, plus a month-end accrual CSV, a budget plan CSV and an audit log CSV
Budget guardrails and approvals

How it works

  1. Set the rules

    An owner sets the approval threshold, the fiscal year start month and the guardrails, and connects Slack or Microsoft Teams if you use them.

  2. Changes wait their turn

    An editor accepts a budget change; if it is above the threshold, it waits in Approvals until an owner approves or rejects it.

  3. Your script applies it

    Once approved, the new daily budget is applied by your own Google Ads or Microsoft Ads script on its next run, and the edit is logged.

Pacing Console

Who it is for

Finance and procurement

Group budgets by quarter and fiscal year, POs that burn down with spend, a month-end accrual file and a log of who changed what.

Marketing operations

Let the team move budgets while large changes still wait for an owner, without a spreadsheet of approvals.

Multi-brand and multi-region advertisers

Guardrails per business unit or region, checked every hour, with alerts in the channel your team already reads.

FAQ

Common questions

All features and pricing

Can Pacing Console change a budget without approval?

No. A change is only queued when a person accepts it or a guardrail queues a cap, and with an approval rule anything above your threshold waits for an owner. Your own script applies approved changes on its next run.

Which platforms do approvals and budget caps cover?

Budget changes and queued caps are applied to Google Ads and Microsoft Ads by your scripts. LinkedIn Ads campaigns are paced, grouped and covered by guardrail alerts, and their budgets are changed in LinkedIn.

What does the audit log record?

Every change to a campaign’s monthly budget, its default budget and a group’s month, quarter or fiscal-year budget, with the old and new amount, who made it and when. It exports to CSV.

How do purchase orders work?

Add a PO number and amount to a group’s month, quarter or fiscal-year budget. The budget table shows how much of the PO is left after the spend in that period.

Who can set the rules?

Workspace owners set approval thresholds, guardrails, budget groups and purchase orders. Editors can queue budget changes and viewers can read everything.

Pacing Console

More features

All features and pricing

Hourly cut-to-date pacing

Spend compared with what should be spent by the hour the data was pulled, in your time zone, with weekday schedules.

Month-end spend and conversion forecast

Projected month-end spend and conversions per campaign, platform and account, with a forecast range on Pro.

Budget recommendations and one-click changes

The daily budget that lands each campaign, recommendations with dollar impact, and changes applied from the console.

Flight dates and budget plans

Flight dates, month-by-month budget plans, weekday schedules and cost per conversion targets per campaign.

CRM pipeline by campaign

HubSpot, Salesforce, Pipedrive or any CRM: contacts, MQLs, SQLs, opportunities and customers by campaign, with cost per stage.

Pipeline and revenue reporting

Enterprise: opportunities, pipeline value, won revenue, win rate, pipeline-to-spend, ROAS and CAC for every campaign, from your CRM.

Daily pacing email

One morning email with only the campaigns that need a change, and the daily budget that fixes each one.

Client and finance report links

A read-only live report for clients, CFOs and procurement, plus team roles and one-time invite links.

Google, Microsoft and LinkedIn setup

One pre-filled script per platform, LinkedIn sign-in, manager-account coverage and no ad-account access for PlanConversion.

Saved views, CSV export and live Google Sheets

Sort and filter the pacing table, save views for yourself or the team, and export to CSV or a Google Sheet that updates itself.

Performance vs prior period and last year

Pro: spend, conversions and cost per conversion by channel and campaign, against the prior period and the same period last year.

Enterprise and security

Enterprise from $1,500 USD a month with 10 users included: pipeline and revenue by campaign from your CRM, budgets read from your ad platforms, POs, approvals, guardrails, audit log, finance exports, Canadian hosting and setup.

How it compares

Try Pacing Console free for a month

Every new workspace gets its first month free, up to 3 users, no credit card. Then Pro at $49 USD per workspace a month.

Start your free monthTry the live demo
Free 30-minute pipeline plan

Let’s have a quick chat.

No pitch and no commitment. We would genuinely love to hear what you are working on, what needs to change, and share what we would bring to the table. Two short steps, and a senior strategist replies within one business day.

  • Senior-led first call, no junior handoff
  • Your top three fixes, whether or not we work together
  • NDA on request, transparent paid media fees
$120M+pipeline influenced
18,000+qualified leads
92%clients expand scope
PlanConversion Strategy TeamSenior strategists in ABM, paid media, search, RevOps and AI. Every request is read by a person.

Trusted by enterprise and growth B2B teams

  • ABB logo
  • KNIME logo
  • Nakisa logo

Founder’s in-house leadership. Before PlanConversion, the founder led enterprise marketing in-house at these companies as Director of Revenue Growth. They are not clients.

  • Coveo logo
  • Assent logo
You are requesting: Free 30-minute pipeline plan
About your team

This helps us bring relevant examples and a realistic scope.

Reply in one business dayNDA on requestSenior team on every call

We use your details only to reply to this request. No mailing lists, no sharing. Privacy policy

Try it freeLive demo