Set every campaign’s budget at once, or let Google Ads labels set them

In short

Pacing Console’s Bulk budgets dialog sets many monthly budgets at once: paste rows from a sheet or upload a CSV with the campaign name or platform campaign ID, the budget and optionally the month and client, check each match in a preview, and save them as month plans. Quick fills copy last month’s plans or freeze today’s platform daily budgets as this month’s plan. With Google Ads connected by sign-in, a budget label such as “Budget 5000” on a campaign or an ad account, or a campaign total budget, fills the monthly budget on every hourly sync.

A budget a person typed is never overwritten. Bulk budgets are on every plan.

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Plan: Bulk budgets: every plan, including the free first month, for owners and editors. Budget labels and total budgets: Google Ads connected by sign-in.

Set budgets in bulk dialog: pasted rows previewed with their matched campaign, new budget and result before saving, on sample data

Pacing Console at a glance

What it is: Ad spend control for B2B from PlanConversion: keeps every ad dollar on plan and shows what it turned into, with hourly budget pacing for every campaign, month-end forecasts, the daily budget that lands the month, and spend tied to leads, pipeline and revenue in the CRM
Built by: B2B paid media practitioners: PlanConversion runs paid media budgets for enterprise B2B clients
Pillars: Control: hourly pace and email alerts on every plan, Autopilot and Slack or Microsoft Teams alerts on Pro, approvals and guardrails on Enterprise. Clarity: month-end forecast with ranges, month-end accrual for finance, white-label reports and scheduled emails, on Pro. Proof: cost per lead and opportunity by campaign from the CRM on Pro (by ad group and keyword with Google Ads connected by sign-in and HubSpot), pipeline and revenue on Enterprise
Platforms: Google Ads, Microsoft Ads and LinkedIn Ads
CRM: HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
Autopilot: Pro and Enterprise: automatic pacing that sets the daily budget of Google Ads and Microsoft Ads campaigns within your floor, cap and maximum change per run, in suggest-only or apply mode; it never pauses a campaign
Google Ads breakdowns: With Google Ads connected by sign-in: spend by ad group, keyword, search term, location and device, with impression share lost to budget or rank, plus HubSpot leads and opportunities by ad group and keyword (Pro) and pipeline and won revenue (Enterprise)
Budgets and reports: Bulk budgets and Google Ads budget labels on every plan; white-label report links, scheduled report emails, a month-end accrual for finance and Slack or Microsoft Teams alerts on Pro and Enterprise; CSV and Google Sheets export on every table
Documentation: https://pacing.planconversion.com/docs
Pipeline and revenue: Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
1 month free: First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
Pro: $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
Enterprise: $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
With Link Console: Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
Start and sign-in: First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Pacing Console

What it does

Paste rows or upload a CSV up to 2 MB: campaign name or platform campaign ID, budget, then optionally month (YYYY-MM) and client
A preview of every row before saving: new, same, the old amount it replaces, or why it was skipped
Quick fills: copy last month’s budgets to this month, or save each active campaign’s platform daily budget times its active days as this month’s plan
Client rules that assign campaigns to clients by campaign name or account name
Google Ads budget labels on a campaign (its monthly budget) or an ad account (split across its campaigns without a budget, in proportion to their daily budgets)
Google Ads total budgets for a custom period, prorated to this month’s share of the campaign’s days
A budget source line on every campaign: typed, month plan, a Google Ads label, an account label, a total budget or the platform daily budget

Bulk budgets and Google Ads budget labels

How it works

Open Bulk budgets
On the Pacing toolbar, press Bulk budgets and choose Paste or upload, Quick fills or Assign clients.
Check the preview
Each row shows the campaign it matched and the result before you press Save.
Or label in Google Ads
With Google Ads connected by sign-in, add a label such as “Budget 5000” or “Monthly budget 5k” to a campaign or an account, and Pacing Console reads it on the next hourly sync.

Pacing Console

Who it is for

Agencies

Load every client’s monthly budgets from the media plan in one paste, with the client column filled in.

Teams that plan in Google Ads

Keep the budget where the campaign lives: a label or a total budget in Google Ads sets the monthly plan.

Finance-led planning

Upload the approved plan as a CSV each month instead of retyping it campaign by campaign.

FAQ

Common questions

All features and pricing

Which label names are read as a budget?

Names such as “Budget 5000”, “Budget: 5,000”, “Monthly budget 5000”, “Budget 5k” or “Budget 5000 USD”, in any letter case. “Weekly budget 500”, “Q4 Budget 5000” or “Budget 5000 per month” are not read. The amount uses the workspace currency.

Which budget wins when there are several?

A month plan someone typed, then a monthly budget typed on the campaign, then a campaign budget label, then a campaign total budget, then an account budget label, then the platform daily budget times the active days.

Will a label overwrite a budget I typed?

No. A plan a person typed is never overwritten, and if you edit an automatic plan, it becomes yours. When a label is removed or a total budget ends, the automatic plan is removed on the next sync.

Is it in the free first month?

Yes. Bulk budgets are on every plan. Budget labels and total budgets need Google Ads connected by sign-in.

Pacing Console

More features

All features and pricing

How it compares

Try Pacing Console free for a month

Every new workspace gets its first month free, up to 3 users, no credit card. Then Pro at $49 USD per workspace a month.

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Set every campaign’s budget at once, or let Google Ads labels set them

Pacing Console at a glance

What it does

How it works

Open Bulk budgets

Check the preview

Or label in Google Ads

Who it is for

Agencies

Teams that plan in Google Ads

Finance-led planning

Common questions

More features

Hourly cut-to-date pacing

Month-end spend and conversion forecast

Budget recommendations and one-click changes

Flight dates and budget plans

CRM pipeline by campaign

Pipeline and revenue reporting

Daily pacing email

Client and finance report links

Google, Microsoft and LinkedIn setup

Saved views, CSV export and live Google Sheets

Performance vs prior period and last year

Budget guardrails and approvals

Autopilot: automatic budget pacing

Google Ads breakdowns: where the budget goes

White-label reports and scheduled emails

Enterprise and security

How it compares

Try Pacing Console free for a month

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