PlanConversion
Try it free

Automatic pacing that keeps every campaign on its monthly plan

In short

Autopilot is Pacing Console’s automatic budget pacing for Google Ads and Microsoft Ads, on Pro and Enterprise. On each run, once a day or every 6 hours, it works out the daily budget that spends exactly what is left of each campaign’s monthly budget, holds it between your floor and cap, limits it to your maximum change per run (20% by default) and checks it against fixed safety limits. In suggest-only mode it logs what it would change; in apply mode it queues the change, and the Google Ads connection or your own script applies it on its next run.

It never pauses a campaign, and every change appears in the campaign’s change log with a reason that starts with Autopilot.

Start your free monthTry the live demo

Plan: Pro, $49 USD per workspace a month, and Enterprise. The free first month shows a locked preview of what Autopilot would change.

Autopilot panel with mode, schedule, floor and cap per day, spend stop and safety settings, above a preview of the next run with each campaign’s current and new daily budget, on sample data

Pacing Console at a glance

What it is
Ad spend control for B2B from PlanConversion: keeps every ad dollar on plan and shows what it turned into, with hourly budget pacing for every campaign, month-end forecasts, the daily budget that lands the month, and spend tied to leads, pipeline and revenue in the CRM
Built by
B2B paid media practitioners: PlanConversion runs paid media budgets for enterprise B2B clients
Pillars
Control: hourly pace and email alerts on every plan, Autopilot and Slack or Microsoft Teams alerts on Pro, approvals and guardrails on Enterprise. Clarity: month-end forecast with ranges, month-end accrual for finance, white-label reports and scheduled emails, on Pro. Proof: cost per lead and opportunity by campaign from the CRM on Pro (by ad group and keyword with Google Ads connected by sign-in and HubSpot), pipeline and revenue on Enterprise
Platforms
Google Ads, Microsoft Ads and LinkedIn Ads
CRM
HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
Autopilot
Pro and Enterprise: automatic pacing that sets the daily budget of Google Ads and Microsoft Ads campaigns within your floor, cap and maximum change per run, in suggest-only or apply mode; it never pauses a campaign
Google Ads breakdowns
With Google Ads connected by sign-in: spend by ad group, keyword, search term, location and device, with impression share lost to budget or rank, plus HubSpot leads and opportunities by ad group and keyword (Pro) and pipeline and won revenue (Enterprise)
Budgets and reports
Bulk budgets and Google Ads budget labels on every plan; white-label report links, scheduled report emails, a month-end accrual for finance and Slack or Microsoft Teams alerts on Pro and Enterprise; CSV and Google Sheets export on every table
Documentation
https://pacing.planconversion.com/docs
Pipeline and revenue
Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
1 month free
First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
Pro
$49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
Enterprise
$1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
With Link Console
Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
Start and sign-in
First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Pacing Console

What it does

  • Suggest only, or Apply automatically, with a preview of the next run showing each campaign’s current and new daily budget, the change in percent and why
  • Runs once a day at the local hour you pick (9 am by default) or every 6 hours, in the workspace time zone
  • All Google Ads and Microsoft Ads campaigns, or only the clients and campaigns you select
  • A floor and a cap per day, in percent of the plan’s even daily rate or in your currency; the cap defaults to 200% of plan
  • An optional spend stop from 50% to 150% of the month budget: when spend reaches it, the daily budget drops to your floor and the campaign is flagged, not paused
  • Skip shared budgets (on by default), skip brand campaigns, and a cost per conversion guard that never raises a budget above the campaign’s target cost
  • Safety limits no setting can loosen: never more than 50% up or down in one run, never below 1 a day, never above 3 times the plan’s even daily rate
  • A run history with every change and its status (suggested, queued, waiting for approval, applied or failed) and every skipped campaign with the reason
Autopilot: automatic budget pacing

How it works

  1. Give campaigns a plan

    Autopilot paces to a monthly budget or month plan set in Pacing Console. Use Bulk budgets or Google Ads budget labels to set them quickly.

  2. Set your limits

    On the Budgets page, choose the mode, schedule, scope, floor, cap, maximum change per run and spend stop, then press Preview next run.

  3. Turn it on

    Save with Autopilot on. It runs at about 40 minutes past the hour, after the hourly sync, or press Run now.

  4. Read the history

    Each run lists its changes and skipped campaigns. Queued changes can still be cancelled from the campaign, and Autopilot can be turned off at any time.

Pacing Console

Who it is for

Paid media teams with many campaigns

Stop recalculating daily budgets by hand every morning; review the run history instead.

Agencies

Keep every client’s Google Ads and Microsoft Ads campaigns on plan, for all clients or only the ones you select.

Finance-controlled budgets

On Enterprise, changes above your approval rule wait for an owner, exactly like a person’s change, and everything is logged.

FAQ

Common questions

All features and pricing

Does Autopilot ever pause a campaign?

No. At most it lowers the daily budget, to your floor or 1 a day when a spend stop is reached, and flags the campaign for you to decide.

Which platforms does Autopilot change?

Google Ads and Microsoft Ads. LinkedIn Ads campaigns are paced and recommended, but never changed automatically.

Which campaigns does it skip?

Paused campaigns, campaigns outside their flight dates, campaigns with no spend data yet or data older than your limit, campaigns with a change already waiting, shared budgets and brand campaigns when your settings say so, and campaigns with no monthly budget set in Pacing Console. Each run lists them with the reason.

Can I see what it would do before it changes anything?

Yes. Keep it on Suggest only, or press Preview next run: each change shows the current and new daily budget and why, and you can queue the suggested changes yourself.

How do changes reach Google Ads and Microsoft Ads?

Through the same path as a person’s one-click change: the Google Ads connection or your own Google Ads or Microsoft Ads script applies it on its next run, and it appears in the campaign’s change log.

Is Autopilot in the free first month?

The free first month shows a locked preview. Autopilot itself is on Pro, at $49 USD per workspace a month, and Enterprise.

Pacing Console

More features

All features and pricing

Hourly cut-to-date pacing

Spend compared with what should be spent by the hour the data was pulled, in your time zone, with weekday schedules.

Month-end spend and conversion forecast

Projected month-end spend and conversions per campaign, platform and account, with a forecast range on Pro.

Budget recommendations and one-click changes

The daily budget that lands each campaign, recommendations with dollar impact, and changes applied from the console.

Flight dates and budget plans

Flight dates, month-by-month budget plans, weekday schedules and cost per conversion targets per campaign.

CRM pipeline by campaign

HubSpot, Salesforce, Pipedrive or any CRM: contacts, MQLs, SQLs, opportunities and customers by campaign, with cost per stage.

Pipeline and revenue reporting

Enterprise: opportunities, pipeline value, won revenue, win rate, pipeline-to-spend, ROAS and CAC for every campaign, from your CRM.

Daily pacing email

One morning email with only the campaigns that need a change, and the daily budget that fixes each one.

Client and finance report links

A read-only live report for clients, CFOs and procurement, plus team roles and one-time invite links.

Google, Microsoft and LinkedIn setup

One pre-filled script per platform, LinkedIn sign-in, manager-account coverage and no ad-account access for PlanConversion.

Saved views, CSV export and live Google Sheets

Sort and filter the pacing table, save views for yourself or the team, and export to CSV or a Google Sheet that updates itself.

Performance vs prior period and last year

Pro: spend, conversions and cost per conversion by channel and campaign, against the prior period and the same period last year.

Budget guardrails and approvals

Enterprise: approvals above your threshold, hourly guardrails, budget groups with purchase orders, an audit log and finance exports.

Google Ads breakdowns: where the budget goes

Spend by ad group, keyword, search term, location and device, impression share lost to budget or rank, and CRM leads by ad group and keyword.

Bulk budgets and Google Ads budget labels

Paste or upload every campaign’s budget at once, copy last month’s plans, or let Google Ads labels and total budgets set them.

White-label reports and scheduled emails

Your logo, name and color on every client report, weekly or monthly emails with the pacing table, and a month-end accrual for finance. Pro.

Enterprise and security

Enterprise from $1,500 USD a month with 10 users included: pipeline and revenue by campaign from your CRM, budgets read from your ad platforms, POs, approvals, guardrails, audit log, finance exports, Canadian hosting and setup.

How it compares

Try Pacing Console free for a month

Every new workspace gets its first month free, up to 3 users, no credit card. Then Pro at $49 USD per workspace a month.

Start your free monthTry the live demo
Free 30-minute pipeline plan

Let’s have a quick chat.

No pitch and no commitment. We would genuinely love to hear what you are working on, what needs to change, and share what we would bring to the table. Two short steps, and a senior strategist replies within one business day.

  • Senior-led first call, no junior handoff
  • Your top three fixes, whether or not we work together
  • NDA on request, transparent paid media fees
$120M+pipeline influenced
18,000+qualified leads
92%clients expand scope
PlanConversion Strategy TeamSenior strategists in ABM, paid media, search, RevOps and AI. Every request is read by a person.

Trusted by enterprise and growth B2B teams

  • ABB logo
  • KNIME logo
  • Nakisa logo

Founder’s in-house leadership. Before PlanConversion, the founder led enterprise marketing in-house at these companies as Director of Revenue Growth. They are not clients.

  • Coveo logo
  • Assent logo
You are requesting: Free 30-minute pipeline plan
About your team

This helps us bring relevant examples and a realistic scope.

Reply in one business dayNDA on requestSenior team on every call

We use your details only to reply to this request. No mailing lists, no sharing. Privacy policy

Try it freeLive demo