TrueClicks pricing, and the best TrueClicks alternatives for budget pacing and PPC management
By the PlanConversion Strategy Team.
TrueClicks is free up to $50K a month of ad spend, then priced by spend: $249 a month at $100K, $549 at $500K, $899 at $1M and $4,999 at $10M, with two months free on yearly billing and a custom quote above $10M. If you outgrow the free tier and mainly use TrueClicks for budgets, Pacing Console paces every Google Ads, Microsoft Ads and LinkedIn Ads campaign against its plan every day at $49 USD per workspace a month after a free first month, whatever you spend. For a full PPC suite, Optmyzr (from $209 a month) and Adalysis (from $149) add budget automation; Opteo (from $129) suits smaller Google Ads accounts; Adzooma has a free plan; Shape suits agencies.
We make Pacing Console, so read the ranking with that in mind.
Pacing Console at a glance
- What it is
- Ad spend control for B2B from PlanConversion: keeps every ad dollar on plan and shows what it turned into, with daily budget pace checks for every campaign, month-end forecasts, the daily budget that lands the month, and spend tied to leads, pipeline and revenue in the CRM
- Built by
- B2B paid media practitioners: PlanConversion runs paid media budgets for enterprise B2B clients
- Pillars
- Control: daily pace checks and email alerts on every plan, Autopilot and Slack or Microsoft Teams alerts on Pro, approvals and guardrails on Enterprise. Clarity: month-end forecast with ranges, month-end accrual for finance, white-label reports and scheduled emails, on Pro. Proof: cost per lead and opportunity by campaign from the CRM on Pro (by ad group and keyword with Google Ads connected by sign-in and HubSpot), pipeline and revenue on Enterprise
- Platforms
- Google Ads, Microsoft Ads and LinkedIn Ads
- CRM
- HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
- Autopilot
- Pro and Enterprise: automatic pacing that sets the daily budget of Google Ads and Microsoft Ads campaigns within your floor, cap and maximum change per run, in suggest-only or apply mode; it never pauses a campaign
- Google Ads breakdowns
- With Google Ads connected by sign-in: spend by ad group, keyword, search term, location and device, with impression share lost to budget or rank, plus HubSpot leads and opportunities by ad group and keyword (Pro) and pipeline and won revenue (Enterprise)
- Budgets and reports
- Bulk budgets and Google Ads budget labels on every plan; white-label report links, scheduled report emails, a month-end accrual for finance and Slack or Microsoft Teams alerts on Pro and Enterprise; CSV and Google Sheets export on every table
- Documentation
- https://pacing.planconversion.com/docs
- Pipeline and revenue
- Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
- 1 month free
- First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
- Pro
- $49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
- Enterprise
- $1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
- With Link Console
- Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
- Start and sign-in
- First month free, no credit card; Google or Microsoft sign-in
At a glance
| Tool | Best for | Starting price (USD) |
|---|---|---|
| 1. Pacing Console | B2B teams and agencies that need every Google Ads, Microsoft Ads and LinkedIn Ads campaign paced against a monthly plan every day, with pipeline next to spend | First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month ($490 USD a year) with 10 users |
| 2. Optmyzr | PPC teams that want a full optimization suite with rule-based automation and budget pacing across many platforms | From $209 a month, tiered by monthly ad spend under management (as stated on its Optmyzr vs TrueClicks page) |
| 3. Adalysis | Google Ads and Microsoft Ads managers who want pacing targets, alerts and automatic daily budget management inside an optimization tool | From $149 a month, priced by maximum monthly ad spend; 10% off six-month and 15% off annual billing |
| 4. Opteo | Google Ads managers who want recommendations and account-level budget pacing with alerts in a simple tool | Basic $129 a month (10 accounts, $25,000 monthly spend); Professional $249; Agency $499; Enterprise custom |
| 5. Adzooma | Small teams that want a free starting point for Google Ads, Microsoft Ads and Meta Ads, with budget tracking | Free forever plan, no credit card; paid plan prices not shown on its home page; 20% off annual plans |
| 6. Shape (NinjaCat) | Agencies managing budgets for many clients and ad accounts that want automated budget pacing and overspend protection | No published price; tiered by monthly spend tracked in Budgets; demo on request |
The tools, ranked by fit
1. Pacing ConsoleOur product
Best for: B2B teams and agencies that need every Google Ads, Microsoft Ads and LinkedIn Ads campaign paced against a monthly plan every day, with pipeline next to spend
Starting price: First month free for up to 3 users at any spend; then Pro $49 USD per workspace a month ($490 USD a year) with 10 users
Strengths
- Cut-to-date pace for every campaign, judged at the hour the data was pulled, with weekday schedules and flight dates
- Hourly data with the Google Ads or Microsoft Ads script in your own account; daily sync by sign-in, with Sync now
- The daily budget that lands each campaign, a morning email of off-pace campaigns, and Autopilot for Google Ads and Microsoft Ads budgets on Pro
- CRM lifecycle stages by campaign on Pro, pipeline and revenue by campaign on Enterprise
- Flat price per workspace that does not grow with ad spend
Limits
- No bidding, keyword, audit or ad copy optimization
- Three ad platforms: Google Ads, Microsoft Ads and LinkedIn Ads; no Meta Ads
- Autopilot changes Google Ads and Microsoft Ads budgets only; LinkedIn budgets are changed in Campaign Manager
2. Optmyzr
Best for: PPC teams that want a full optimization suite with rule-based automation and budget pacing across many platforms
Starting price: From $209 a month, tiered by monthly ad spend under management (as stated on its Optmyzr vs TrueClicks page)
Strengths
- Supports Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads and Yahoo! Japan Ads
- Budget pacing, alerts and optimizations; cross-platform and multi-account pacing, projections and budget optimization on Premium and Enterprise
- Rule Engine can reallocate budget, with a preview before changes run
- Free trial with no credit card required
Limits
- Essentials covers single-account budget pacing; cross-platform budget features need Premium or Enterprise
- Price grows with ad spend under management; dollar amounts per tier were not readable on its pricing page
- No CRM pipeline by campaign described on the pricing page
3. Adalysis
Best for: Google Ads and Microsoft Ads managers who want pacing targets, alerts and automatic daily budget management inside an optimization tool
Starting price: From $149 a month, priced by maximum monthly ad spend; 10% off six-month and 15% off annual billing
Strengths
- Unlimited Google Ads and Microsoft Ads accounts and unlimited users on every plan
- Monthly targets per account or budget group, with a pacing range from 5% (default) up to 25%
- Auto manage adjusts campaign daily budgets daily; Auto pause stops campaigns at a set share of target
- Free trial of 30, 45 or 60 days depending on plan
Limits
- Pacing uses spend up to yesterday; spend threshold alerts are checked hourly
- Alerts are configured per account and budget group
- No LinkedIn Ads or Meta Ads on its pricing page
4. Opteo
Best for: Google Ads managers who want recommendations and account-level budget pacing with alerts in a simple tool
Starting price: Basic $129 a month (10 accounts, $25,000 monthly spend); Professional $249; Agency $499; Enterprise custom
Strengths
- Account-level monthly budget with on-pace, slightly off and well off colors and a projected total
- Budget alerts by email, Slack or the Alerts page
- Optional “Pause spend when over budget” on Google Ads
- Two months’ discount on yearly billing
Limits
- Budgets are set per ad account, not per campaign, and do not change platform budgets
- Plans cap accounts and monthly spend; data refreshes every 24 hours on Basic, 12 hours above
- Its pricing page lists Google Ads only
5. Adzooma
Best for: Small teams that want a free starting point for Google Ads, Microsoft Ads and Meta Ads, with budget tracking
Starting price: Free forever plan, no credit card; paid plan prices not shown on its home page; 20% off annual plans
Strengths
- Free forever plan
- Covers Google Ads, Microsoft Ads and Meta Ads
- Budget tracking across platforms to stop overspending early
Limits
- Paid plan prices are not published on the pages we checked
- No LinkedIn Ads
- Its pages describe budget tracking, not campaign-level pacing against a monthly plan
6. Shape (NinjaCat)
Best for: Agencies managing budgets for many clients and ad accounts that want automated budget pacing and overspend protection
Starting price: No published price; tiered by monthly spend tracked in Budgets; demo on request
Strengths
- Automated budget pacing that adjusts daily budgets so campaigns pace evenly
- Overspend protection, flexible spend alerts and budget recommendations
- Custom budget cycle lengths, future budget targets and multi-account tracking
- Unlimited clients, budgets, ad accounts and users on the budgeting platform
Limits
- No prices on the pages we checked; demo required
- Its budget page does not name the supported ad networks
How we ranked
We ranked tools by how well they replace what teams use TrueClicks for, auditing, monitoring and budget pacing on Google Ads and Microsoft Ads, and by what they cost once spend passes TrueClicks’ $50K free cap. Tools priced by ad spend are compared at the same spend where their pages allow it.
Teams that rely on TrueClicks’ audits and optimization checks should look at Optmyzr and Adalysis first; Pacing Console has no audits. We list Pacing Console first for teams whose main use is keeping budgets on plan, because its price does not rise with spend.
Every fact about another tool comes from its own public pricing, product or help pages, checked on November 14, 2026, and listed under Sources. Prices are in USD as published that day; where a vendor publishes no price, we say so. PlanConversion makes Pacing Console, so we are not neutral: we say where other tools are the better pick.
Frequently asked questions
How much does TrueClicks cost?
TrueClicks’ pricing page lists free up to $50K a month of ad spend, then $249 a month at $100K, $349 at $200K, $449 at $300K, $549 at $500K, $699 at $750K, $899 at $1M, $1,499 at $2M, $2,999 at $5M and $4,999 at $10M, with a custom quote above $10M. Yearly billing includes two free months and 6-month billing is 10% off.
Is TrueClicks free?
Yes, up to $50K a month of ad spend, if every user shares one email domain. Above that cap, TrueClicks says results stop updating for over-limit accounts until you upgrade. Paid tiers include a 30-day free trial.
Which platforms does TrueClicks support?
Google Ads and Microsoft Advertising, with unlimited accounts on each, on every plan. Its pricing page does not mention LinkedIn Ads or Meta Ads.
What is the cheapest TrueClicks alternative above $50K a month of spend?
Pacing Console Pro is $49 USD per workspace a month at any spend, for budget pacing on Google Ads, Microsoft Ads and LinkedIn Ads. Opteo starts at $129 a month but caps spend by plan; Adalysis starts at $149 a month, priced by spend.
Which alternative is best for an agency?
Shape is built for agencies with many client budgets, Optmyzr and Adalysis cover optimization across many accounts, and Pacing Console groups pacing by client with white-label reports on Pro. See the best Optmyzr alternatives for a wider list of PPC suites.
Sources
Competitor pages checked on .
- Optmyzr pricing (www.optmyzr.com/pricing)
- Adalysis pricing (adalysis.com/pricing)
- Opteo pricing (opteo.com/pricing)
- Adzooma pricing (adzooma.com)
- Shape (NinjaCat) pricing (www.ninjacat.io/marketing-performance-management-platform/ppc-budget-management)
- Optmyzr vs TrueClicks (prices of both, as stated by Optmyzr) (www.optmyzr.com/compare/optmyzr-vs-trueclicks)
- Adalysis help: budget pacing (docs.adalysis.com/tools/budget/pacing)
- Opteo help: budget pacing (opteo.com/docs/en/articles/111783-budget-pacing)
- Shape help: pricing FAQ (help.shape.io/en/articles/10159426-pricing-frequently-asked-questions)
