Is ChatGPT Business Hub available in Canada and outside the US?

OpenAI’s help article says the owner or an authorized representative can claim a business, that availability depends on the business’s location and type, and that eligible online businesses can add their business if it is not found. It names two limits directly: local stores and restaurants can currently claim only an existing US listing, and business agents are for eligible ecommerce and online service businesses in the US with a website. It does not publish a list of countries.

Launch reporting fills in a little. Hans van Gent summarised the same help article as claiming being open where ChatGPT is available and the required verification is supported. LLM Pulse, a vendor, reported that at least one claim made outside the US went to a waitlist on launch day, citing PPC Land, and that a developer in Italy found local businesses could only claim existing US listings. Treat those as early observations, not policy. For the claim itself, see our guide to claiming your business in ChatGPT.

This is our reading of OpenAI’s help article and dated launch reporting. It will change as the beta expands.

We could not confirm from the sources we read whether Canada is among the 89 ads countries, so we do not state it here. Ads also do not affect ChatGPT’s independent answers, according to OpenAI.

Most of our Canadian clients are B2B companies with a website and a national or North American market, which is the profile Business Hub serves first. Our recommendation is to try the claim now with a company-owned account, using DNS verification through IT. If you land on a waitlist, nothing is lost: prepare the profile content and keep working on the pages ChatGPT cites.

1. Claim with a company account: sign in with a ChatGPT login under a company email, not a personal one.
2. Verify by DNS: our DNS verification guide covers the main hosts.
3. Prepare the identity check: the person managing the profile needs government ID, and possibly business registration details and proof of authority. Make the legal name, address and registration or tax number match official records.
4. Write the description in the words buyers use: who you serve, what you do, in which provinces and US states.
5. Baseline your answers: run your buyer questions in ChatGPT before and after, since Insights may stay blank while thresholds are not met.

The identity step is where non-US claims slow down. Persona verifies the person managing the profile. DeltaV Digital, an agency, listed the ID types it saw accepted on launch day: a driver’s license, a state ID, a passport or passport card, a permanent resident card, a non-citizen travel document, a visa and a work permit. It was asked only for a photo ID, but OpenAI’s help article says some businesses may also need business registration information and proof of authority to represent the business.

For a Canadian company that usually means having the legal entity name exactly as registered, the registered address and the registration or tax number ready before you start. OpenAI says pending or failed checks are often fixed by making the name, address and registration or tax number match official records. If your trade name differs from your legal name, decide in advance which one the profile uses and keep the legal name for verification.

Even if your claim is approved, Insights may stay blank for weeks if activity is below OpenAI’s reporting threshold. That is not a reason to wait. Run a fixed set of buyer questions in ChatGPT every month, record whether you are named and which page is cited, and track ChatGPT referral sessions in your analytics. When Insights fills in, you will have a baseline to compare it with, and our explainer on what Business Hub mentions count shows how to read it.

Quebec companies ask whether the profile can carry English and French descriptions. OpenAI’s help article does not say, as of November 12, 2026, whether a profile supports more than one language. Until it does, write the description in the language most of your buyers use, and make sure your website has strong pages in both languages, because for an online business a mention is counted when ChatGPT references your site.

The language obligations that apply to your own website still apply. Our guide to Bill 96 for B2B websites covers what Quebec’s French-language rules mean for marketing pages.

We work with clients across Canada and the US, from Montreal, and we plan English and French content together so the same facts appear in both.

If you run physical locations in Canada, Europe or the Gulf, there is nothing to claim yet. Use the time to make your public facts consistent: the same name, address, category and description on your website, Google Business Profile and the directories in your industry. ChatGPT may use other sources besides your profile, so consistency helps whether or not you can claim.

Our comparison of Business Hub and Google Business Profile explains how the two products differ.

For the content side, our generative engine optimization service works on the pages and third-party sources AI assistants rely on, in English and French.

To check what applies to your company today, talk to our team.