Pipeline planPlanConversion vs Ignite Visibility: an honest comparison
By Hojabr Sattari. Updated .
Ignite Visibility and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on Ignite Visibility’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | Ignite Visibility |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | Full-service digital marketing agency focused on traffic, leads and revenue, offering services under one roof |
| Base | Montreal, serving Canada, the US and Europe | San Diego, California, per its AI information page, with offices also listed in Irvine, New York and Orlando and a remote team |
| Languages | English, Quebec French and Italian programs | Site in English; international SEO is offered but languages supported are not stated |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | ABM is not mentioned on the pages checked; no ABM platform named; it lists Google, Meta and TikTok partner status |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Its AI information page says most engagements run about $2,000 to $10,000+ a month, custom scoped |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | Says no long-term contract is required and clients keep ownership of their ad accounts, website, content and data |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | Franchises and multi-location businesses, ecommerce, lead generation and B2B companies, from small to enterprise, per its site |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | SEO, GEO and AEO, local and enterprise SEO, digital PR, paid search and social, email, CRO, web design and analytics |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | Says it has a large staff, a help desk and a low client-to-account-manager ratio; the ratio and staff count are not given consistently across pages |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Lists reporting dashboards and analytics as services; cadence and format not stated |
What Ignite Visibility says it does
Ignite Visibility describes itself as a digital marketing agency covering earned, paid and owned media under one roof. Its AI information page says it was founded in 2013 and is headquartered in San Diego.
It names franchise, multi-location, ecommerce and B2B companies as clients. It also states a typical monthly range of about $2,000 to $10,000+ and says no long-term contract is required.
Its page headcounts differ between pages checked, so we do not repeat a figure. Awards and reviews it shows are its own claims and are not independently verified.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about Ignite Visibility comes from its public website (ignitevisibility.com), checked in October and November 2026. Services and prices change, so confirm details with Ignite Visibility directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose Ignite Visibility when
- You run a franchise or multi-location business that needs broad marketing coverage
- You want one agency for SEO, paid media, email and web design
- A stated monthly range and no long-term contract are important to you
- You are not seeking an ABM-led program for a small set of target accounts
Frequently asked questions
Is PlanConversion an alternative to Ignite Visibility?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose Ignite Visibility when", Ignite Visibility may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
