Pipeline planPlanConversion vs Kuno Creative: an honest comparison
By Hojabr Sattari. Updated .
Kuno Creative and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on Kuno Creative’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | Kuno Creative |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | Revenue-focused B2B marketing agency, describing its approach as human-led and AI-accelerated |
| Base | Montreal, serving Canada, the US and Europe | Not stated on the pages checked |
| Languages | English, Quebec French and Italian programs | Site in English; other languages not stated |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | ABM is not listed as a service on the pages checked, though a case study scope mentions it; HubSpot Diamond Partner, plus Google, Facebook and Semrush partner listings |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Published examples on its pricing page range from $3,500 to $40,000 a month for retainers and $8,000 to $85,000 for projects, depending on scope |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | Retainer and project models, not hourly; example retainers show 12-month terms; a standard minimum is not stated |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | B2B companies in industrial, technology and SaaS, medical device and sustainability, per its site |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | AI marketing strategy, marketing enablement, revenue operations, HubSpot implementation, brand and web design, content, SEO and paid advertising |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | Employee-owned agency presenting strategy, web, campaigns and revenue operations as one team |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Dashboards and attribution reporting through its revenue operations work; cadence otherwise not stated |
What Kuno Creative says it does
Kuno Creative describes itself as a revenue-focused marketing agency for B2B companies, joining strategy, execution and operations. It presents HubSpot work, revenue operations and web design as core to that offer.
Its pricing page shows anonymized example engagements with price ranges, and says it works on retainers or fixed-price projects and does not bill hourly. A standard package price and minimum term are not stated.
It shows client logos, reviews and outcome figures that are its own claims and are not independently verified.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about Kuno Creative comes from its public website (kunocreative.com), checked in October and November 2026. Services and prices change, so confirm details with Kuno Creative directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose Kuno Creative when
- HubSpot implementation and revenue operations are central to your needs
- You want to see published example price ranges before a first call
- You are an industrial, SaaS or medtech company looking for an employee-owned agency
- You want website design and marketing from the same team
Frequently asked questions
Is PlanConversion an alternative to Kuno Creative?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose Kuno Creative when", Kuno Creative may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
