Pipeline planPlanConversion vs Jellyfish: an honest comparison
By Hojabr Sattari. Updated .
Jellyfish and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on Jellyfish’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | Jellyfish |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | Global integrated digital marketing business combining media, creative and data with generative AI |
| Base | Montreal, serving Canada, the US and Europe | Over 1,600 people across 30 offices in 22 countries, per its about page |
| Languages | English, Quebec French and Italian programs | Site offered in English (US and UK), Spanish, French and Portuguese (Brazil); it lists language services for content in over 150 languages |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | ABM not mentioned on the pages checked; lists Google, Salesforce, LiveRamp and other technology partners |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Not published |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | Not stated on the pages checked |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | Brands it calls progressive; the home page names consumer, travel and luxury brands among its clients |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | Media (display, paid search, paid social, SEO, GEO, retail media), creative, content, data and analytics, strategy, AI solutions and training |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | Describes itself as one connected worldwide team of specialists across capabilities and markets |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Lists bespoke reporting and dashboards and web and app measurement under data; no cadence described |
What Jellyfish says it does
Jellyfish describes itself as an award-winning global integrated digital marketing business that unites media, content and data through AI-powered technology. It says it is part of The Brandtech Group and holds ISO 27001 and ISO 14001 certifications.
Its expertise page lists creative, media, partner technology, data and strategy, and its home page names proprietary tools for asset production, media planning and bidding. It also lists partnerships with Google, Meta, Amazon Ads and Salesforce.
The pages checked do not mention ABM, pricing or contract terms. Its results claims are its own and are not independently verified, so we do not repeat them.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about Jellyfish comes from its public website (jellyfish.com), checked in October and November 2026. Services and prices change, so confirm details with Jellyfish directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose Jellyfish when
- You need one partner across many countries and several languages
- Creative production, media buying and AI tooling under one roof matter to you
- Your program leans on Google Marketing Platform, retail media or social channels
- You are a consumer or retail brand rather than an enterprise B2B account-based program
Frequently asked questions
Is PlanConversion an alternative to Jellyfish?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose Jellyfish when", Jellyfish may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
