Pipeline planPlanConversion vs First Page Sage: an honest comparison
By Hojabr Sattari. Updated .
First Page Sage and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on First Page Sage’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | First Page Sage |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | SEO and GEO agency that describes itself as focused on lead generation and authority building through search content |
| Base | Montreal, serving Canada, the US and Europe | Not stated on the pages checked; the pages link to a locations page that was not reviewed |
| Languages | English, Quebec French and Italian programs | Site in English; other languages not stated |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | ABM is not stated on the pages checked; no ABM platform named |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Not published on the pages checked |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | Its lead generation page says clients are not locked into long-term contracts; length and minimums are not stated |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | B2B companies, mostly midsized per its company page, with a mix of larger brand logos shown |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | SEO, GEO and AEO, strategic consulting, agentic search optimization, web design, content and lead generation by industry |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | A team of writers, researchers and conversion specialists, per its lead generation page; team size not stated |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Says it reports on KPIs tied to the business and sets up tracking and attribution; cadence and tools not stated |
What First Page Sage says it does
First Page Sage describes itself as a leading SEO and GEO agency in the US, helping companies generate leads and brand equity through search content and technical work. Its company page names Evan Bailyn as founder and CEO.
Its services include SEO, GEO and AEO, strategic consulting, web design and industry-specific lead generation pages. Pricing, ABM and a published base location were not found on the pages checked.
It says it does not lock clients into long-term contracts, which is its own statement. Client counts and results claims are its own and are not independently verified.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about First Page Sage comes from its public website (firstpagesage.com), checked in October and November 2026. Services and prices change, so confirm details with First Page Sage directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose First Page Sage when
- You want search and AI search content as the main route to B2B leads
- You prefer an agency that says it avoids long-term contracts
- You want industry-specific lead generation programs, such as for SaaS or manufacturing
- ABM and paid media are not central to what you need
Frequently asked questions
Is PlanConversion an alternative to First Page Sage?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose First Page Sage when", First Page Sage may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
