GEO agency in Canada: what generative engine optimization should cover for Canadian B2B companies

Generative engine optimization (GEO) is the work of making a company accurately understood, cited and recommended by AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews and AI Mode. In practice an agency audits what assistants say today for the questions your buyers ask, rewrites the pages that answer those questions, cleans up the facts about your company across your site and third-party sources, and measures how answers change over time.

It is not a separate discipline from search. Google states there are no additional requirements to appear in AI Overviews or AI Mode, and no special schema to add: a page must be indexed and eligible to appear in Search with a snippet. That is why a credible GEO agency starts with technical SEO and content quality, then adds the answer-specific work.

1. Question set: 40 to 80 real buyer questions in English and French, split by category, comparison, cost and problem questions, agreed with sales.
2. Baseline audit: ask each question in several assistants, record who is named and what is said about you, and note the sources cited.
3. Page fixes: rewrite service, comparison and pricing pages so the answer is stated in the first lines and the facts are specific and consistent.
4. Technical access: confirm crawlers can reach the pages. OpenAI, for example, uses OAI-SearchBot to surface sites in ChatGPT search and treats it separately from GPTBot, which is used for model training.
5. Source footprint: align directory profiles, partner listings, association pages and reviews with the facts on your site, in both languages where relevant.
6. Measurement: repeat the question set monthly, track AI referral visits in analytics and add a how-did-you-hear field to forms.

There is no rank to report in an assistant, so measurement uses three views. First, a fixed question set repeated monthly, scored for whether you are named, how accurately and next to whom. Second, analytics: a GA4 segment for visits from AI assistants, read with the knowledge that some apps pass no referrer. Third, self-reported source on forms, which often catches buyers who asked an assistant before visiting. Our guide to measuring AI search visibility in GA4 covers the setup.

Google reports traffic from AI features inside the normal Search Console performance report under the Web search type, so it cannot be isolated there. Treat Search Console as a check that pages are indexed and earning impressions, not as a GEO dashboard.

• Can we see the question set you would use for us, in both languages?
• Who writes the French pages, and are they written natively or translated?
• Which Canadian sources do you expect assistants to rely on in our category?
• How do you report progress, and what counts as a result?
• How do you handle claims that need legal or product approval?
• What do you not promise? (The right answer includes guaranteed mentions.)

• Guaranteed placement or mentions in a named assistant.
• No fixed question set, so results cannot be repeated.
• Hidden text or pages written only for crawlers.
• French handled as an afterthought by machine translation without review.
• Reports that show traffic but never connect it to leads or pipeline.

We are a Montreal-based revenue generation agency working with B2B companies across Canada, the United States and Europe. Our GEO work runs in English and French, and it connects to the same CRM reporting we use for paid media and ABM, so AI visibility is reported next to pipeline rather than on its own.

Our article on SEO and GEO for Montreal companies covers the Quebec specifics in more depth, including French-language pages and Bill 96.

If you want to know how assistants describe your company today, book a free 30-minute pipeline plan. We will run a short set of your buyer questions before the call and show you what we found.