Pipeline planPlanConversion vs New North: an honest comparison
By Hojabr Sattari. Updated .
New North and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on New North’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | New North |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | Describes itself as a marketing agency for B2B tech companies too scrappy to build a department in-house |
| Base | Montreal, serving Canada, the US and Europe | Henrico, VA, per the address in its footer |
| Languages | English, Quebec French and Italian programs | Not stated on the pages checked |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | ABM offered as a service with a 90-day deliverables plan; no ABM platform named |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Monthly tiers published: Execute $4,000 to $5,900, Perform $6,000 to $11,900, Grow from $12,000; tooling billed separately |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | No contract length or cancellation terms stated on the pricing page |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | Small B2B tech companies and marketing teams without a full in-house department |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | Branding and positioning, content, paid media, ABM, marketing operations, sales enablement |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | A dedicated strategist plus specialists who do the work; 23 team members listed on its about page |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Calls cadence rises by tier (monthly, biweekly, weekly plus a quarterly review); report format not stated |
What New North says it does
New North describes itself as a marketing agency for B2B tech companies that cannot or do not want to build one in-house, with a strategist and specialists assigned to each client.
Its programs include Authority for content, Reach for demand generation and Pursuit for ABM. Its pricing page shows three monthly tiers, and says strategy and account management are included in each.
Its ABM page says clients invest $8,000 to $30,000 a month. It names no ABM platforms on the pages checked.
What New North publishes on pricing
- Its pricing page lists three monthly tiers: Execute at $4,000 to $5,900 for one program, Perform at $6,000 to $11,900 for two, and Grow from $12,000 for all three.
- It says tooling and platform subscriptions are billed separately, and that the ABM program Pursuit is only sold as part of Perform or Grow.
- The pricing page does not state contract length, minimum commitment or cancellation terms, so ask for them in writing.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about New North comes from its public website (newnorth.com), checked in October and November 2026. Services and prices change, so confirm details with New North directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose New North when
- You are a small B2B tech company that needs an outsourced marketing department
- You want published monthly tiers to budget against before a first call
- A named strategist plus specialists, with no account manager in between, suits you
- Your priorities are content, paid media and ABM rather than a named ABM platform
Frequently asked questions
Is PlanConversion an alternative to New North?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose New North when", New North may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
