Pipeline planPlanConversion vs Lean Labs: an honest comparison
By Hojabr Sattari. Updated .
Lean Labs and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on Lean Labs’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | Lean Labs |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | Describes itself as AI-powered growth marketing for B2B SaaS companies, built around HubSpot |
| Base | Montreal, serving Canada, the US and Europe | Land O’ Lakes, FL, per the address on its home page |
| Languages | English, Quebec French and Italian programs | Not stated on the pages checked |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | No ABM platform named; HubSpot Diamond Solutions Partner |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Price ranges published per service, for example AEO modules at $1,000 to $3,000 a month and Loop Marketing around $5,000 a month |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | Not published; the page says every option starts with a conversation, not a contract |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | B2B SaaS startups and scaleups on HubSpot, typically Seed through Series C, per its page |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | Answer engine optimization, lead generation websites and redesigns, Loop Marketing, HubSpot projects and migrations, proprietary tools |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | Acts as an extension of in-house teams or a fractional design, development and HubSpot team, mixing AI agents with human review; team size not stated |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Focuses on pipeline, conversion rate, organic growth and attributable revenue; frequency and tools not stated |
What Lean Labs says it does
Lean Labs describes itself as AI-powered growth marketing for B2B SaaS, and says it has worked since 2013 as a HubSpot Diamond Solutions Partner.
Its home page lists service areas with price ranges, from HubSpot projects at $1,000 to $5,000 to full lead generation websites at $15,000 to $25,000.
It says its model pairs AI agents for repeatable work with human reviewers who score the output. Its review counts are its own claims and are not independently verified.
What Lean Labs publishes on pricing
- Its home page lists ranges by service: AEO modules at $1,000 to $3,000 a month, websites from $5,000 to $25,000, HubSpot projects at $1,000 to $5,000, and Loop Marketing and Growth-Driven Design at about $5,000 a month.
- It also lists a one-time $9,000 AI GTM setup with $199 a month starting in year two.
- Minimum terms, renewal and cancellation are not stated on the page checked, so ask for them in writing.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about Lean Labs comes from its public website (leanlabs.com), checked in October and November 2026. Services and prices change, so confirm details with Lean Labs directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose Lean Labs when
- You are a B2B SaaS startup or scaleup that runs on HubSpot
- Answer engine optimization and a lead generation website are your first priorities
- Published price ranges per service help you budget before a call
- You want a mix of AI agents and human review rather than a large senior team
Frequently asked questions
Is PlanConversion an alternative to Lean Labs?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose Lean Labs when", Lean Labs may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
