Pipeline planPlanConversion vs Jan Kelley: an honest comparison
By Hojabr Sattari. Updated .
Jan Kelley and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on Jan Kelley’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | Jan Kelley |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | Full-service digital marketing agency covering strategy, creative, media, data and AI |
| Base | Montreal, serving Canada, the US and Europe | Footer lists one address in Burlington, Ontario; no other offices on the pages checked |
| Languages | English, Quebec French and Italian programs | Not stated on the pages checked; site appears to be in English |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | Lists ABM within growth strategy; no ABM platform named; HubSpot and Marketo mentioned only as marketing automation examples |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Not published |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | Not stated on the pages checked |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | Seven industries listed, including B2B, education, automotive, building materials and logistics; client size not described |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | Insights, strategy, creative services, performance media (paid search, paid social, programmatic, content, email, SEO/GEO/AEO) and data and measurement |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | It says it has 50+ experts plus an in-house design and production studio |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Bespoke reporting, dashboards, attribution and CRO audits are listed; cadence and format not described |
What Jan Kelley says it does
Jan Kelley describes itself as a full-service digital marketing agency that brings strategy, creative, media, data and AI together. Its site lists ABM as part of growth strategy and demand generation, without naming a dedicated ABM platform.
It says it has more than 50 experts and an in-house studio with designers, video editors, UX designers and developers. Its pages list Google, Meta and LinkedIn partner badges.
Pricing and contract terms are not published on the pages checked. Its reporting offer covers bespoke dashboards, attribution and predictive analytics, with no cadence stated.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about Jan Kelley comes from its public website (jankelley.com), checked in October and November 2026. Services and prices change, so confirm details with Jan Kelley directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose Jan Kelley when
- You need creative, video, web and media production under one roof
- You want one agency across brand, performance media and data rather than a specialist ABM program
- Your business sits in an industry it lists, such as education, building materials or distribution
- An Ontario-based partner with an in-house production studio is a priority
Frequently asked questions
Is PlanConversion an alternative to Jan Kelley?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose Jan Kelley when", Jan Kelley may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
