PlanConversion vs Major Tom: an honest comparison

What Major Tom says it does

Major Tom describes itself as a digital-first agency and a strategic partner, joining strategy, creative and technology. It says it has more than 22 years of experience and works in four phases: explore, strategize, execute and optimize.

It says clients work with an experienced lead, a dedicated project manager and senior specialists, and that it does not outsource work overseas. It lists offices in Vancouver, Toronto, New York and San Francisco.

ABM is not mentioned on the pages checked, and pricing and contract terms are not published. Client communication runs through the channel the client prefers, such as Slack, email or phone.

Where PlanConversion is different

• A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
• Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
• Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
• Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
• Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
• Programs in English and Quebec French (and Italian), written natively
• Transparent paid media fees and a 90-day exit after month 6

How we work with your marketing team

• We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
• Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
• A weekly working session and a monthly executive readout designed for the CMO to take to management
• Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions

Eight questions to ask both agencies

• Who will run my account day to day, and how senior are they?
• Which numbers will you report every week, and can I see a real sample?
• Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
• What is the minimum term, and how much notice do I give to stop?
• Is ad spend inside your fee or on top of it, and who owns the ad accounts?
• Which platforms (CRM, ABM, analytics) do you operate hands-on today?
• Which languages and markets can you write for natively?
• What happens in the first 30, 60 and 90 days?

How we checked

Information about Major Tom comes from its public website (majortom.com), checked in October and November 2026. Services and prices change, so confirm details with Major Tom directly. We do not comment on the quality of other agencies’ work.