Pipeline planPlanConversion vs iPullRank: an honest comparison
By Hojabr Sattari. Updated .
iPullRank and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on iPullRank’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | iPullRank |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | AI search and content marketing agency focused on relevance engineering, GEO and SEO |
| Base | Montreal, serving Canada, the US and Europe | No headquarters named; a New York office is mentioned in one bio and team members work from various US cities |
| Languages | English, Quebec French and Italian programs | Not stated on the pages checked |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | Not stated on the pages checked |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Not published; engagements are scoped per client after discovery |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | Not stated; engagements start with discovery and can be a project, a program or added support for an internal team |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | Enterprise and mid-market businesses, with program tiers for Emerging, Growth and Elite (Fortune 500) companies |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | Relevance engineering, GEO, technical SEO, content strategy and engineering, resonance design, generative AI and agentic marketing |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | SEO specialists, strategists, creatives and marketers, with team members working from home offices in several cities |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Its GEO page describes tracking citation frequency, AI referral traffic and competitor benchmarking; the Elite tier includes executive reporting tied to revenue |
What iPullRank says it does
iPullRank describes itself as an AI search and content marketing agency, with a focus on relevance engineering, GEO and audience-focused SEO. It says it serves enterprise and mid-market businesses.
It offers three program tiers by company stage: Emerging, Growth and Elite, the last aimed at Fortune 500 companies. Each engagement starts with discovery and can be a focused project, a broader program or support for an internal team.
Its about page says the founder started the agency partly in response to hourly billing incentives, and describes it as a productized service. Pricing is not published on the pages checked.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about iPullRank comes from its public website (ipullrank.com), checked in October and November 2026. Services and prices change, so confirm details with iPullRank directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose iPullRank when
- Your priority is AI search visibility and technical SEO at enterprise scale
- You want content engineering and information retrieval expertise behind your strategy
- You want a program tier matched to your company stage
- You want a search specialist rather than a paid media and ABM program
Frequently asked questions
Is PlanConversion an alternative to iPullRank?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose iPullRank when", iPullRank may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
