Free buyer’s guide · 8 pages
Choosing a B2B marketing partner in Canada: what to ask about bilingual markets, privacy rules and US growth
Get the free guide ↓This buyer’s guide helps Canadian marketing leaders and owners choose a B2B marketing partner. On top of the usual agency questions, it covers the topics specific to Canada: English and French markets and Quebec requirements, privacy and anti-spam rules to raise with any partner, reporting in Canadian and US dollars, and planning for US expansion. It ends with a scorecard to compare proposals.
- The Canada-specific questions most RFPs miss
- Bilingual and Quebec readiness checks
- Privacy and anti-spam topics to raise with any partner
- US expansion: what to plan before you spend
Written by the PlanConversion Strategy Team, from programs run for ABB, KNIME and Nakisa. For canadian CMOs, marketing leaders and business owners.
What’s inside
Everything in the guide
Practical and specific: questions, checks and decisions you can use in your next meeting, not theory.
Bilingual and Quebec readiness checks
Privacy and anti-spam topics to raise with any partner
US expansion: what to plan before you spend
A 25-point scorecard for Canadian buyers
Free preview
Questions most Canadian RFPs miss
- Who on the team writes and reviews French copy natively, and how is Quebec French handled?
- How do you handle consent for email and for tracking, and who signs off?
- Can you run Canada and the US as separate markets with separate budgets and reporting?
- Which time zones and languages will our reporting and meetings run in?
The full guide
Choosing a B2B marketing partner in Canada: buyer’s guide
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Questions
About this guide
Is this legal advice?
No. The guide lists topics to raise with partners and counsel; your counsel confirms what applies to you.
Where is PlanConversion based?
Montreal, serving B2B teams in Canada, the US and Europe, in English and French.
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