Pipeline planPlanConversion vs WebFX: an honest comparison
By Hojabr Sattari. Updated .
WebFX and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on WebFX’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | WebFX |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | Full-service digital marketing agency, with a tagline about marketing that drives revenue |
| Base | Montreal, serving Canada, the US and Europe | Office addresses not stated on the pages checked; a Locations page is linked |
| Languages | English, Quebec French and Italian programs | Not stated on the pages checked |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | Lists account-based marketing as a service link; no ABM platform named on the pages checked |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Custom plans from $3,000 a month, with typical spend of $2,500 to $12,000 a month per its packages page; per-service ranges are also published |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | Most services billed month to month; SEO needs a six-month commitment, per its packages page |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | Businesses of many sizes; it also lists enterprise SEO, PPC and social advertising offers; client size mix not stated |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | SEO, PPC, social media, email, content marketing, conversion rate optimization, web design and development |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | A dedicated account manager as the single point of contact, backed by a team it puts at 750+ experts |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Monthly reporting and campaign reviews with the account manager, plus its RevenueCloudFX platform for tracking ROI |
What WebFX says it does
WebFX describes itself as a full-service digital marketing agency with about 30 years of experience. It lists SEO, PPC, social media, email, content marketing, conversion rate optimization and web design.
Its pages publish pricing: custom packages start at $3,000 a month and per-service ranges are shown. The SEO and PPC ranges differ from page to page, so current figures are worth confirming with WebFX.
It says each client gets a dedicated account manager and that packages include monthly reporting. Account-based marketing appears only as a menu link on the pages checked, with no detail.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about WebFX comes from its public website (webfx.com), checked in October and November 2026. Services and prices change, so confirm details with WebFX directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose WebFX when
- You want one agency covering SEO, PPC, social, email and web design in a single package
- Published price ranges and month-to-month billing for most services matter to you
- You want a proprietary ROI tracking platform included in reporting
- You are working with a smaller or mid-sized monthly budget and want to see package pricing before a call
Frequently asked questions
Is PlanConversion an alternative to WebFX?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose WebFX when", WebFX may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
