Best demand generation agencies for multi-channel enterprise campaigns (2026)
By Hojabr Sattari, founder of PlanConversion.
For multi-channel enterprise campaigns, PlanConversion is the pick when you need LinkedIn, Google, Microsoft Ads, Demandbase or 6sense, content and SDR follow-up run from one account list and reported in one CRM view, across regions and languages. Transmission fits global brands that want one integrated agency with offices on several continents, Directive fits tech brands that want paid social and programmatic from a multi-office agency, Walker Sands fits teams that want PR, content and paid in one agency, Iron Horse fits teams that want webinars, ABM and retargeting from one growth team, Heinz Marketing fits teams that need a pipeline strategy first, and Marquee Project fits teams that need campaign operations capacity. PlanConversion publishes this page and is one of the agencies listed.
Key takeaways
- Multi-channel means one plan, one account list and one CRM report, not five channels run by five people
- Ask how the agency sequences channels for a buying committee, and how SDRs get the signal
- Global footprint (Transmission) and orchestration depth (PlanConversion, Marquee Project) solve different problems
- None of the agencies listed publishes a price for multi-channel programs; all scope fees
At a glance
| Agency | Best for | Price |
|---|---|---|
| 1. PlanConversion | Enterprise teams that need LinkedIn, Google, Microsoft, Demandbase or 6sense, content and SDR follow-up run as one program with one CRM view | Paid media from 15% of ad spend; programs typically from about $15K a month including media |
| 2. Transmission | Global B2B brands that need one integrated agency for ABX, paid media, creative and content across regions | Not published (scoped) |
| 3. Directive | Tech, industrial and services brands that want paid social, programmatic and content from a multi-office agency | Not published (scoped) |
| 4. Walker Sands | Growth-stage and enterprise B2B brands that want PR, content, paid digital and RevOps from one integrated agency | Not published (scoped) |
| 5. Iron Horse | B2B brands that want one growth team across ABM, paid, webinars, content, retargeting and CRO | Not published (scoped) |
| 6. Heinz Marketing | B2B teams that want a pipeline-first campaign strategy and orchestration plan before scaling channels | Not published (scoped) |
| 7. Marquee Project | Enterprise marketing teams that need campaign operations capacity inside an existing Marketo, HubSpot, Salesforce, 6sense or Demandbase stack | Not published (scoped) |
The agencies, ranked by fit
1. PlanConversionOur agency
Best for: Enterprise teams that need LinkedIn, Google, Microsoft, Demandbase or 6sense, content and SDR follow-up run as one program with one CRM view
Pricing: Paid media from 15% of ad spend; programs typically from about $15K a month including media
Strengths
- One plan and one account list across LinkedIn, Google, Microsoft Ads and account-based display
- Official Demandbase partner; 6sense implemented for 5+ large enterprises
- Programs in English, Quebec French and Italian for Canada, the US, Europe and the GCC
- Every channel reported in the CRM as meetings, opportunities and pipeline
Limits
- No in-house video production or large creative studio
- A senior team rather than a global network of offices
- Independent on Microsoft Advertising and HubSpot, not a certified partner of either
2. Transmission
Best for: Global B2B brands that need one integrated agency for ABX, paid media, creative and content across regions
Pricing: Not published (scoped)
Strengths
- Offices in London, San Francisco, New York, Dallas, Sydney, Singapore, Delhi and Wroclaw
- ABX for high-value accounts and what it calls end-to-end global multi-channel paid media
- Growth consulting, brand strategy and go-to-market planning, including campaign and measurement planning
- States ISO/IEC 27001 and ISO/IEC 42001 certifications
Limits
- No ABM platform is named on the pages we checked
- Brand and creative are a large part of the offer, so confirm who owns CRM pipeline reporting
3. Directive
Best for: Tech, industrial and services brands that want paid social, programmatic and content from a multi-office agency
Pricing: Not published (scoped)
Strengths
- Paid media covering paid social, programmatic and performance creative
- Content and SEO built around how buyers search, plus PR and organic social
- RevOps service for pipeline visibility across marketing, sales and data systems
- Offices in Orange County, Austin, New York, Toronto, Mexico City and London
Limits
- ABM is not named on the home page we checked
- SDR follow-up is not named as a service
4. Walker Sands
Best for: Growth-stage and enterprise B2B brands that want PR, content, paid digital and RevOps from one integrated agency
Pricing: Not published (scoped)
Strengths
- Integrated PR and marketing: strategic communications, creative and content, and digital marketing
- Paid digital media, marketing automation and email, SEO and GEO
- RevOps and GTM engineering: CRM architecture, HubSpot strategy, Clay implementation and reporting
- Offices in Chicago, Boston, Seattle and San Francisco
Limits
- ABM is not named on the home page we checked
- Its listed offices are all in the US
5. Iron Horse
Best for: B2B brands that want one growth team across ABM, paid, webinars, content, retargeting and CRO
Pricing: Not published (scoped)
Strengths
- B2B growth marketing agency with more than 25 years of experience, per its site
- Demand gen strategy, AEO and SEO, paid media, webinars and ABM
- Cross-channel retargeting, CRO, personalization, and marketing ops and martech
- Client sectors include tech and cloud, financial services, manufacturing and professional services
Limits
- Programmatic, intent data and SDR follow-up are not named on the pages we checked
- Office locations are not stated on the pages we checked
6. Heinz Marketing
Best for: B2B teams that want a pipeline-first campaign strategy and orchestration plan before scaling channels
Pricing: Not published (scoped)
Strengths
- Positions itself as pipeline marketing experts, with its Predictable Pipeline Method
- Campaign and program strategy that includes account-based marketing programs
- Marketing orchestration, target market consulting and sales cycle optimization
Limits
- Strategy and orchestration lead the offer; confirm who runs day-to-day channel execution
- No ad or ABM platforms are named on the home page we checked
7. Marquee Project
Best for: Enterprise marketing teams that need campaign operations capacity inside an existing Marketo, HubSpot, Salesforce, 6sense or Demandbase stack
Pricing: Not published (scoped)
Strengths
- Marketing operations agency built for enterprise complexity, based in San Francisco
- Campaign operations: emails, landing pages, forms and webinars
- Works inside stacks that include 6sense, Demandbase, LeanData and Bizible
Limits
- Operations-first: paid media planning and buying are not headline services on its home page
What multi-channel orchestration means for enterprise campaigns
An enterprise campaign has to reach several people per account, in several regions, over months. That takes LinkedIn for role targeting, Google and Microsoft Ads for in-market search, an ABM platform such as Demandbase or 6sense for account-based display and intent, content for each stage, and SDR follow-up when an account shows interest.
The hard part is not running each channel. It is keeping one target account list, one set of UTM and campaign rules, and one report in the CRM so that sales sees which accounts moved and why. Without that, each channel claims the same opportunity and nobody can move budget with confidence.
- One tiered account list shared by marketing and sales
- Channel roles agreed per tier and per buying stage
- Shared naming conventions and campaign fields in the CRM
- An SLA for SDR follow-up on surging accounts and hand-raisers
- A monthly pipeline review by account tier, channel and region
How PlanConversion runs multi-channel enterprise campaigns
We start with the account list and the CRM, not the media plan. Then one senior team runs LinkedIn, Google, Microsoft Ads and Demandbase or 6sense against that list, with landing pages and content mapped to each stage, and alerts that tell SDRs which accounts to call this week.
We work inside your Slack or Microsoft Teams, for clients such as ABB, KNIME and Nakisa, from Montreal across Canada, the US, Europe and the GCC. Reporting comes from the CRM as meetings, opportunities and pipeline, with cost per SQL and pipeline-to-spend by channel.
Choose another agency on this list if you need a global creative studio and offices on several continents, or an integrated PR program as part of the same contract.
How to choose: a shortlist checklist
- List the channels, regions and languages the campaign must cover this year
- Ask each agency to show one campaign where three or more channels ran against the same account list
- Ask how intent and engagement signals reach your SDRs, and how fast
- Ask for a sample CRM report that splits pipeline by channel, region and account tier
- Confirm who owns naming conventions, UTMs and campaign fields across channels
- Check the team: who runs each channel weekly, and in which time zone
- Agree the budget rules for moving spend between channels after the first 60 to 90 days
How we ranked
Criteria: ability to orchestrate LinkedIn, Google, Microsoft Ads, programmatic or ABM platforms, content and SDR follow-up from one plan; coverage across regions and buying committees; and one CRM view of pipeline by channel, region and account tier.
Evidence: service pages, office lists and pricing pages on each agency’s own site, read on November 8, 2026. Self-reported results are left out, and a price appears only where an agency publishes one.
Disclosure: PlanConversion wrote this page and ranks itself first. The other six are ordered by how well their published services cover the channels, regions and CRM reporting above.
Not listed: agencies whose sites did not describe multi-channel enterprise programs, and small shops without an established track record.
Frequently asked questions
What demand generation agency is best for multi-channel enterprise campaigns?
PlanConversion fits teams that want LinkedIn, Google, Microsoft Ads, an ABM platform, content and SDR follow-up run from one account list and one CRM view. Transmission fits global brands that want one agency with offices on several continents, and Directive fits tech brands that want paid social and programmatic from a large agency. We publish this page and list ourselves first.
How many channels should an enterprise demand generation program run?
As many as your account list and budget can support with enough spend per channel to learn. Most enterprise programs start with LinkedIn, search and one account-based platform, then add content syndication, events or programmatic once the CRM report shows which channels move pipeline.
How do you get one CRM view across channels?
Agree one campaign naming convention, one set of UTM rules and campaign fields in the CRM, and one attribution view before launch. Then review pipeline by account tier, channel and region every month. This is set-up work, and it is usually the first month of a program.
Can one agency run campaigns across North America, Europe and the GCC?
Yes, if it has people who can run each language and time zone. Transmission has offices on several continents; our team runs programs in English, Quebec French and Italian from Montreal for clients in Canada, the US, Europe and the GCC.
What should SDRs get from a multi-channel campaign?
A short weekly list of accounts with rising engagement or intent, the people engaged, what they saw, and a suggested next step, plus an agreed follow-up SLA. Without that, ABM and paid media create interest that sales never acts on.
Sources
Competitor pages checked on .
- Transmission: home page (www.transmissionagency.com)
- Directive: home page (directiveconsulting.com)
- Walker Sands: home page (www.walkersands.com)
- Walker Sands: contact and offices (www.walkersands.com/contact)
- Iron Horse: home page (www.ironhorse.io)
- Iron Horse: about (www.ironhorse.io/about)
- Heinz Marketing: home page (www.heinzmarketing.com)
- Marquee Project: home page (www.marqueeproject.com)
- PlanConversion: pricing (www.planconversion.com/pricing)
